Data / Rankings / People who bought online in the last 12 months / Regions of France (NUTS 2)

Regions of France (NUTS 2) by people who bought online in the last 12 months

Rhône-Alpes had the highest people who bought online in the last 12 months of 26 regions in 2019, at 76.7%. Guadeloupe had the lowest, at 37.8%. The median was 68.5% and the figure for France was 70.2%. Source: Eurostat, European Commission.

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Highest76.7Rhône-Alpes
Lowest37.8Guadeloupe
Median68.526 regions
France70.2History

All regions, 2019

Rhône-Alpes: 76.7 %Rhône-Alpes76.7Poitou-Charentes: 74.8 %Poitou-Charentes74.8Ile-de-France: 73.9 %Ile-de-France73.9Pays de la Loire: 73.4 %Pays de la Loire73.4Aquitaine: 73 %Aquitaine73Limousin: 72.7 %Limousin72.7Bourgogne: 72.4 %Bourgogne72.4Provence-Alpes-Côte d’Azur: 71.5 %Provence-Alpes-Côte d’Azur71.5Picardie: 71.4 %Picardie71.4Bretagne: 71.2 %Bretagne71.2Haute-Normandie: 70.3 %Haute-Normandie70.3Midi-Pyrénées: 70.1 %Midi-Pyrénées70.1Alsace: 68.7 %Alsace68.7Lorraine: 68.3 %Lorraine68.3Nord-Pas de Calais: 67 %Nord-Pas de Calais67Centre - Val de Loire: 66.8 %Centre - Val de Loire66.8Languedoc-Roussillon: 65.6 %Languedoc-Roussillon65.6Auvergne: 65.3 %Auvergne65.3Franche-Comté: 64.7 %Franche-Comté64.7Basse-Normandie: 62.3 %Basse-Normandie62.3Champagne-Ardenne: 60.6 %Champagne-Ardenne60.6Corse: 56.2 %Corse56.2Guyane: 45.3 %Guyane45.3Martinique: 44.5 %Martinique44.5La Réunion: 38.3 %La Réunion38.3Guadeloupe: 37.8 %Guadeloupe37.8Rhône-Alpes: 76.7 %Rhône-Alpes76.7Poitou-Charentes: 74.8 %Poitou-Charentes74.8Ile-de-France: 73.9 %Ile-de-France73.9Pays de la Loire: 73.4 %Pays de la Loire73.4Aquitaine: 73 %Aquitaine73Limousin: 72.7 %Limousin72.7Bourgogne: 72.4 %Bourgogne72.4Provence-Alpes-Côte d’Azur: 71.5 %Provence-Alpes-Côte d’Azur71.5Picardie: 71.4 %Picardie71.4Bretagne: 71.2 %Bretagne71.2Haute-Normandie: 70.3 %Haute-Normandie70.3Midi-Pyrénées: 70.1 %Midi-Pyrénées70.1Alsace: 68.7 %Alsace68.7Lorraine: 68.3 %Lorraine68.3Nord-Pas de Calais: 67 %Nord-Pas de Calais67Centre - Val de Loire: 66.8 %Centre - Val de Loire66.8Languedoc-Roussillon: 65.6 %Languedoc-Roussillon65.6Auvergne: 65.3 %Auvergne65.3Franche-Comté: 64.7 %Franche-Comté64.7Basse-Normandie: 62.3 %Basse-Normandie62.3Champagne-Ardenne: 60.6 %Champagne-Ardenne60.6Corse: 56.2 %Corse56.2Guyane: 45.3 %Guyane45.3Martinique: 44.5 %Martinique44.5La Réunion: 38.3 %La Réunion38.3Guadeloupe: 37.8 %Guadeloupe37.8
%. Source: Eurostat, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

Full ranking

RankRegions2019 (%)Change on 2018
1Rhône-Alpes76.7+6 pts
2Poitou-Charentes74.8+14.7 pts
3Ile-de-France73.9+2.4 pts
4Pays de la Loire73.4+4.9 pts
5Aquitaine73+3.4 pts
6Limousin72.7+3.8 pts
7Bourgogne72.4+12.1 pts
8Provence-Alpes-Côte d’Azur71.5+0.3 pts
9Picardie71.4+2.8 pts
10Bretagne71.2+4.9 pts
11Haute-Normandie70.3+2 pts
12Midi-Pyrénées70.1-3.6 pts
13Alsace68.7+0.7 pts
14Lorraine68.3+0.6 pts
15Nord-Pas de Calais67+2.8 pts
16Centre - Val de Loire66.8+0.1 pts
17Languedoc-Roussillon65.6+4.3 pts
18Auvergne65.3+4 pts
19Franche-Comté64.7-1 pts
20Basse-Normandie62.3-4.5 pts
21Champagne-Ardenne60.6+0.3 pts
22Corse Low reliability56.2-17.8 pts
23Guyane45.3-2.6 pts
24Martinique44.5+0.2 pts
25La Réunion38.3+11.2 pts
26Guadeloupe37.8+11.8 pts

Other periods

About this ranking

Share of people aged 16 to 74 who bought or ordered goods or services over the internet for private use in the 12 months before the survey (Eurostat ICT usage survey).

A share of all people aged 16 to 74, not only of internet users. The questionnaire changed in 2020; Eurostat marks series breaks around that year.

Every value in the ranking comes from the same publisher and the same period, so the regions are compared on one definition. Equal values share a rank.

How to cite

Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i) (Regions of France (NUTS 2) by people who bought online in the last 12 months, 2019) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table

MLA 9

Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Regions of France (NUTS 2) by people who bought online in the last 12 months, 2019. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Invokely, https://invokely.ai/rankings/online-shopping/france-regions?period=2019. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Regions of France (NUTS 2) by people who bought online in the last 12 months, 2019. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Also distributed by Invokely, https://invokely.ai/rankings/online-shopping/france-regions?period=2019.

Harvard

Eurostat, European Commission (2026) Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Regions of France (NUTS 2) by people who bought online in the last 12 months, 2019 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table, via Invokely: https://invokely.ai/rankings/online-shopping/france-regions?period=2019 (Accessed: 12 October 2026).

BibTeX
@misc{eurostat_regions_of_france_nuts_2019,
  author = {{Eurostat, European Commission}},
  title = {{Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i): Regions of France (NUTS 2) by people who bought online in the last 12 months, 2019}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/online-shopping/france-regions?period=2019. Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i). https://ec.europa.eu/eurostat/databrowser/view/isoc\_r\_blt12\_i/default/table. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - Eurostat, European Commission
TI  - Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i): Regions of France (NUTS 2) by people who bought online in the last 12 months, 2019
PY  - 2026
DA  - 2026/04/17
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table
L2  - https://invokely.ai/rankings/online-shopping/france-regions?period=2019
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/online-shopping/france-regions?period=2019.
N1  - Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.
ER  -
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Questions

Which region has the highest people who bought online in the last 12 months?

Rhône-Alpes, with 76.7% in 2019, according to Eurostat, European Commission.

Which region has the lowest people who bought online in the last 12 months?

Guadeloupe, with 37.8% in 2019.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

People who bought online in the last 12 months: other rankings

Regions of France (NUTS 2): more rankings