Data / Rankings / People who bought online in the last 12 months / Regions of France (NUTS 2)

Regions of France (NUTS 2) by people who bought online in the last 12 months

Midi-Pyrénées had the highest people who bought online in the last 12 months of 26 regions in 2016, at 72.8%. Guyane had the lowest, at 24.3%. The median was 64.3% and the figure for France was 65.8%. Source: Eurostat, European Commission.

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Highest72.8Midi-Pyrénées
Lowest24.3Guyane
Median64.326 regions
France65.8History

All regions, 2016

Midi-Pyrénées: 72.8 %Midi-Pyrénées72.8Aquitaine: 71.8 %Aquitaine71.8Ile-de-France: 70.2 %Ile-de-France70.2Provence-Alpes-Côte d’Azur: 69 %Provence-Alpes-Côte d’Azur69Rhône-Alpes: 68.7 %Rhône-Alpes68.7Bourgogne: 68.2 %Bourgogne68.2Languedoc-Roussillon: 67.6 %Languedoc-Roussillon67.6Franche-Comté: 67.4 %Franche-Comté67.4Alsace: 66.9 %Alsace66.9Picardie: 66.5 %Picardie66.5Haute-Normandie: 65.1 %Haute-Normandie65.1Pays de la Loire: 65 %Pays de la Loire65Bretagne: 64.6 %Bretagne64.6Poitou-Charentes: 64 %Poitou-Charentes64Auvergne: 63.5 %Auvergne63.5Centre - Val de Loire: 63.1 %Centre - Val de Loire63.1Lorraine: 62.6 %Lorraine62.6Basse-Normandie: 60.2 %Basse-Normandie60.2Champagne-Ardenne: 60 %Champagne-Ardenne60Nord-Pas de Calais: 58.7 %Nord-Pas de Calais58.7Limousin: 56.8 %Limousin56.8Corse: 49.2 %Corse49.2Guadeloupe: 37.9 %Guadeloupe37.9Martinique: 37.7 %Martinique37.7La Réunion: 28.5 %La Réunion28.5Guyane: 24.3 %Guyane24.3Midi-Pyrénées: 72.8 %Midi-Pyrénées72.8Aquitaine: 71.8 %Aquitaine71.8Ile-de-France: 70.2 %Ile-de-France70.2Provence-Alpes-Côte d’Azur: 69 %Provence-Alpes-Côte d’Azur69Rhône-Alpes: 68.7 %Rhône-Alpes68.7Bourgogne: 68.2 %Bourgogne68.2Languedoc-Roussillon: 67.6 %Languedoc-Roussillon67.6Franche-Comté: 67.4 %Franche-Comté67.4Alsace: 66.9 %Alsace66.9Picardie: 66.5 %Picardie66.5Haute-Normandie: 65.1 %Haute-Normandie65.1Pays de la Loire: 65 %Pays de la Loire65Bretagne: 64.6 %Bretagne64.6Poitou-Charentes: 64 %Poitou-Charentes64Auvergne: 63.5 %Auvergne63.5Centre - Val de Loire: 63.1 %Centre - Val de Loire63.1Lorraine: 62.6 %Lorraine62.6Basse-Normandie: 60.2 %Basse-Normandie60.2Champagne-Ardenne: 60 %Champagne-Ardenne60Nord-Pas de Calais: 58.7 %Nord-Pas de Calais58.7Limousin: 56.8 %Limousin56.8Corse: 49.2 %Corse49.2Guadeloupe: 37.9 %Guadeloupe37.9Martinique: 37.7 %Martinique37.7La Réunion: 28.5 %La Réunion28.5Guyane: 24.3 %Guyane24.3
%. Source: Eurostat, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

Full ranking

RankRegions2016 (%)Change on 2015
1Midi-Pyrénées72.8+7.8 pts
2Aquitaine71.8+5.8 pts
3Ile-de-France70.2-0.7 pts
4Provence-Alpes-Côte d’Azur69+3.1 pts
5Rhône-Alpes68.7-2.9 pts
6Bourgogne68.2+6.9 pts
7Languedoc-Roussillon67.6+1.9 pts
8Franche-Comté67.4+10.9 pts
9Alsace66.9-1.6 pts
10Picardie66.5+4.2 pts
11Haute-Normandie65.1+4.5 pts
12Pays de la Loire65+0.9 pts
13Bretagne64.6+2.9 pts
14Poitou-Charentes64+4.2 pts
15Auvergne63.5+2.5 pts
16Centre - Val de Loire63.1-1.3 pts
17Lorraine62.6-1.9 pts
18Basse-Normandie60.2+4.1 pts
19Champagne-Ardenne60-9.1 pts
20Nord-Pas de Calais58.7+1.5 pts
21Limousin56.8+1.2 pts
22Corse Low reliability49.2+1.4 pts
23Guadeloupe37.9+2.3 pts
24Martinique37.7-12.4 pts
25La Réunion28.5-7.7 pts
26Guyane24.3-16.6 pts

Other periods

About this ranking

Share of people aged 16 to 74 who bought or ordered goods or services over the internet for private use in the 12 months before the survey (Eurostat ICT usage survey).

A share of all people aged 16 to 74, not only of internet users. The questionnaire changed in 2020; Eurostat marks series breaks around that year.

Every value in the ranking comes from the same publisher and the same period, so the regions are compared on one definition. Equal values share a rank.

How to cite

Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i) (Regions of France (NUTS 2) by people who bought online in the last 12 months, 2016) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table

MLA 9

Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Regions of France (NUTS 2) by people who bought online in the last 12 months, 2016. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Invokely, https://invokely.ai/rankings/online-shopping/france-regions?period=2016. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Regions of France (NUTS 2) by people who bought online in the last 12 months, 2016. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Also distributed by Invokely, https://invokely.ai/rankings/online-shopping/france-regions?period=2016.

Harvard

Eurostat, European Commission (2026) Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Regions of France (NUTS 2) by people who bought online in the last 12 months, 2016 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table, via Invokely: https://invokely.ai/rankings/online-shopping/france-regions?period=2016 (Accessed: 12 October 2026).

BibTeX
@misc{eurostat_regions_of_france_nuts_2016,
  author = {{Eurostat, European Commission}},
  title = {{Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i): Regions of France (NUTS 2) by people who bought online in the last 12 months, 2016}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/online-shopping/france-regions?period=2016. Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i). https://ec.europa.eu/eurostat/databrowser/view/isoc\_r\_blt12\_i/default/table. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - Eurostat, European Commission
TI  - Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i): Regions of France (NUTS 2) by people who bought online in the last 12 months, 2016
PY  - 2026
DA  - 2026/04/17
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table
L2  - https://invokely.ai/rankings/online-shopping/france-regions?period=2016
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/online-shopping/france-regions?period=2016.
N1  - Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.
ER  -
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Questions

Which region has the highest people who bought online in the last 12 months?

Midi-Pyrénées, with 72.8% in 2016, according to Eurostat, European Commission.

Which region has the lowest people who bought online in the last 12 months?

Guyane, with 24.3% in 2016.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

People who bought online in the last 12 months: other rankings

Regions of France (NUTS 2): more rankings