Data / Rankings / Per capita personal income / Counties in Wisconsin

Counties in Wisconsin by per capita personal income

Ozaukee County had the highest per capita personal income of 72 counties in 2023, at $104,523. Menominee County had the lowest, at $42,466. The median was $57,133 and the figure for Wisconsin was $64,945. Source: the U.S. Bureau of Economic Analysis.

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Highest104,523Ozaukee County
Lowest42,466Menominee County
Median57,13372 counties
Wisconsin64,945History

Map of counties, 2023

Adams County: 46,198 USDAshland County: 49,816 USDBarron County: 61,456 USDBayfield County: 55,963 USDBrown County: 64,709 USDBuffalo County: 57,075 USDBurnett County: 52,197 USDCalumet County: 61,577 USDChippewa County: 57,457 USDClark County: 51,325 USDColumbia County: 73,016 USDCrawford County: 50,890 USDDane County: 77,841 USDDodge County: 55,513 USDDoor County: 78,099 USDDouglas County: 53,201 USDDunn County: 51,437 USDEau Claire County: 60,261 USDFlorence County: 66,620 USDFond du Lac County: 60,227 USDForest County: 49,543 USDGrant County: 52,930 USDGreen County: 66,914 USDGreen Lake County: 53,889 USDIowa County: 62,602 USDIron County: 57,000 USDJackson County: 51,858 USDJefferson County: 58,276 USDJuneau County: 49,254 USDKenosha County: 60,138 USDKewaunee County: 58,146 USDLa Crosse County: 62,562 USDLafayette County: 55,401 USDLanglade County: 54,736 USDLincoln County: 57,116 USDManitowoc County: 57,149 USDMarathon County: 62,875 USDMarinette County: 54,151 USDMarquette County: 52,199 USDMenominee County: 42,466 USDMilwaukee County: 59,540 USDMonroe County: 52,874 USDOconto County: 55,227 USDOneida County: 61,875 USDOutagamie County: 64,206 USDOzaukee County: 104,523 USDPepin County: 63,765 USDPierce County: 60,437 USDPolk County: 57,725 USDPortage County: 57,363 USDPrice County: 55,341 USDRacine County: 63,130 USDRichland County: 54,167 USDRock County: 56,476 USDRusk County: 55,458 USDSt. Croix County: 70,480 USDSauk County: 67,178 USDSawyer County: 54,858 USDShawano County: 52,143 USDSheboygan County: 63,915 USDTaylor County: 50,688 USDTrempealeau County: 52,378 USDVernon County: 52,085 USDVilas County: 68,144 USDWalworth County: 67,812 USDWashburn County: 58,283 USDWashington County: 72,624 USDWaukesha County: 90,720 USDWaupaca County: 56,900 USDWaushara County: 49,418 USDWinnebago County: 59,803 USDWood County: 56,403 USD
  • Under 52K
  • 52K to 55K
  • 55K to 57K
  • 57K to 60K
  • 60K to 65K
  • 65K and over
USD, 2023. Source: BEA, CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents. Boundaries: U.S. Census Bureau cartographic boundary files.

Top 40 counties, 2023

Ozaukee County: 104,523 USDOzaukee County104,523Waukesha County: 90,720 USDWaukesha County90,720Door County: 78,099 USDDoor County78,099Dane County: 77,841 USDDane County77,841Columbia County: 73,016 USDColumbia County73,016Washington County: 72,624 USDWashington County72,624St. Croix County: 70,480 USDSt. Croix County70,480Vilas County: 68,144 USDVilas County68,144Walworth County: 67,812 USDWalworth County67,812Sauk County: 67,178 USDSauk County67,178Green County: 66,914 USDGreen County66,914Florence County: 66,620 USDFlorence County66,620Brown County: 64,709 USDBrown County64,709Outagamie County: 64,206 USDOutagamie County64,206Sheboygan County: 63,915 USDSheboygan County63,915Pepin County: 63,765 USDPepin County63,765Racine County: 63,130 USDRacine County63,130Marathon County: 62,875 USDMarathon County62,875Iowa County: 62,602 USDIowa County62,602La Crosse County: 62,562 USDLa Crosse County62,562Oneida County: 61,875 USDOneida County61,875Calumet County: 61,577 USDCalumet County61,577Barron County: 61,456 USDBarron County61,456Pierce County: 60,437 USDPierce County60,437Eau Claire County: 60,261 USDEau Claire County60,261Fond du Lac County: 60,227 USDFond du Lac County60,227Kenosha County: 60,138 USDKenosha County60,138Winnebago County: 59,803 USDWinnebago County59,803Milwaukee County: 59,540 USDMilwaukee County59,540Washburn County: 58,283 USDWashburn County58,283Jefferson County: 58,276 USDJefferson County58,276Kewaunee County: 58,146 USDKewaunee County58,146Polk County: 57,725 USDPolk County57,725Chippewa County: 57,457 USDChippewa County57,457Portage County: 57,363 USDPortage County57,363Manitowoc County: 57,149 USDManitowoc County57,149Lincoln County: 57,116 USDLincoln County57,116Buffalo County: 57,075 USDBuffalo County57,075Iron County: 57,000 USDIron County57,000Waupaca County: 56,900 USDWaupaca County56,900Ozaukee County: 104,523 USDOzaukee County104,523Waukesha County: 90,720 USDWaukesha County90,720Door County: 78,099 USDDoor County78,099Dane County: 77,841 USDDane County77,841Columbia County: 73,016 USDColumbia County73,016Washington County: 72,624 USDWashington County72,624St. Croix County: 70,480 USDSt. Croix County70,480Vilas County: 68,144 USDVilas County68,144Walworth County: 67,812 USDWalworth County67,812Sauk County: 67,178 USDSauk County67,178Green County: 66,914 USDGreen County66,914Florence County: 66,620 USDFlorence County66,620Brown County: 64,709 USDBrown County64,709Outagamie County: 64,206 USDOutagamie County64,206Sheboygan County: 63,915 USDSheboygan County63,915Pepin County: 63,765 USDPepin County63,765Racine County: 63,130 USDRacine County63,130Marathon County: 62,875 USDMarathon County62,875Iowa County: 62,602 USDIowa County62,602La Crosse County: 62,562 USDLa Crosse County62,562Oneida County: 61,875 USDOneida County61,875Calumet County: 61,577 USDCalumet County61,577Barron County: 61,456 USDBarron County61,456Pierce County: 60,437 USDPierce County60,437Eau Claire County: 60,261 USDEau Claire County60,261Fond du Lac County: 60,227 USDFond du Lac County60,227Kenosha County: 60,138 USDKenosha County60,138Winnebago County: 59,803 USDWinnebago County59,803Milwaukee County: 59,540 USDMilwaukee County59,540Washburn County: 58,283 USDWashburn County58,283Jefferson County: 58,276 USDJefferson County58,276Kewaunee County: 58,146 USDKewaunee County58,146Polk County: 57,725 USDPolk County57,725Chippewa County: 57,457 USDChippewa County57,457Portage County: 57,363 USDPortage County57,363Manitowoc County: 57,149 USDManitowoc County57,149Lincoln County: 57,116 USDLincoln County57,116Buffalo County: 57,075 USDBuffalo County57,075Iron County: 57,000 USDIron County57,000Waupaca County: 56,900 USDWaupaca County56,900
USD. Source: BEA, CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents. Retrieved 2026-10-11.

Full ranking

RankCounties2023
USD		Change on 2022
1Ozaukee County104,523+6.3%
2Waukesha County90,720+5.2%
3Door County78,099+7.2%
4Dane County77,841+5.2%
5Columbia County73,016+14%
6Washington County72,624+5.1%
7St. Croix County70,480+5.2%
8Vilas County68,144+10.3%
9Walworth County67,812+5.9%
10Sauk County67,178+6.7%
11Green County66,914+6%
12Florence County66,620+8.5%
13Brown County64,709+4.4%
14Outagamie County64,206+4.3%
15Sheboygan County63,915+6.3%
16Pepin County63,765+3.5%
17Racine County63,130+6.2%
18Marathon County62,875+4.4%
19Iowa County62,602+6%
20La Crosse County62,562+5.4%
21Oneida County61,875+7.2%
22Calumet County61,577+3.8%
23Barron County61,456+4.7%
24Pierce County60,437+3.7%
25Eau Claire County60,261+3.9%
26Fond du Lac County60,227+3.5%
27Kenosha County60,138+4.4%
28Winnebago County59,803+4.4%
29Milwaukee County59,540+3.9%
30Washburn County58,283+5%
31Jefferson County58,276+5%
32Kewaunee County58,146+0.3%
33Polk County57,725+5.1%
34Chippewa County57,457+4.6%
35Portage County57,363+4.4%
36Manitowoc County57,149+4.3%
37Lincoln County57,116+5.4%
38Buffalo County57,075+1.6%
39Iron County57,000+6.5%
40Waupaca County56,900+5.5%
41Rock County56,476+4.4%
42Wood County56,403+3.8%
43Bayfield County55,963+6.4%
44Dodge County55,513+4.8%
45Rusk County55,458+3.5%
46Lafayette County55,401+5.6%
47Price County55,341+6.1%
48Oconto County55,227+3%
49Sawyer County54,858+6%
50Langlade County54,736+6.7%
51Richland County54,167+4.7%
52Marinette County54,151+4.5%
53Green Lake County53,889+5%
54Douglas County53,201+5.6%
55Grant County52,930+2.4%
56Monroe County52,874+4.3%
57Trempealeau County52,378+1.8%
58Marquette County52,199+6%
59Burnett County52,197+6.2%
60Shawano County52,143+2.3%
61Vernon County52,085+4.3%
62Jackson County51,858+2.7%
63Dunn County51,437+4.6%
64Clark County51,325+2.2%
65Crawford County50,890+3.7%
66Taylor County50,688+1.8%
67Ashland County49,816+4.5%
68Forest County49,543+7.1%
69Waushara County49,418+4.4%
70Juneau County49,254+5.3%
71Adams County46,198+3.6%
72Menominee County42,466+2.2%

Other periods

About this ranking

Personal income of the residents of a place divided by its resident population at mid-year, in current US dollars.

More on how it is measured
  • Personal income is income from work, own businesses, property and government benefits, before income taxes.
  • United States: Bureau of Economic Analysis regional accounts, tables SAINC1 for the nation and states and CAINC1 for counties.

An average, not a median: high incomes pull it up. It includes employer contributions to pensions and health insurance and government benefits, so it is higher than wages or household cash income. For the typical household use median_household_income. Not the same as gdp_per_capita_usd.

Every value in the ranking comes from the same publisher and the same period, so the counties are compared on one definition. Equal values share a rank.

How to cite

U.S. Bureau of Economic Analysis. CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents. https://apps.bea.gov/regional/zip/CAINC1.zip. Retrieved 2026-10-11.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

U.S. Bureau of Economic Analysis. (2026). CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents (Counties in Wisconsin by per capita personal income, 2023) [Data set]. Retrieved October 11, 2026, from https://apps.bea.gov/regional/zip/CAINC1.zip

MLA 9

CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents, Counties in Wisconsin by per capita personal income, 2023. U.S. Bureau of Economic Analysis, 5 Feb. 2026, https://apps.bea.gov/regional/zip/CAINC1.zip. Invokely, https://invokely.ai/rankings/per-capita-personal-income/wisconsin-counties?period=2023. Accessed 11 Oct. 2026.

Chicago (author-date)

U.S. Bureau of Economic Analysis. 2026. CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents. Counties in Wisconsin by per capita personal income, 2023. Dataset. Accessed October 11, 2026. https://apps.bea.gov/regional/zip/CAINC1.zip. Also distributed by Invokely, https://invokely.ai/rankings/per-capita-personal-income/wisconsin-counties?period=2023.

Harvard

U.S. Bureau of Economic Analysis (2026) CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents, Counties in Wisconsin by per capita personal income, 2023 [Dataset]. Available at: https://apps.bea.gov/regional/zip/CAINC1.zip, via Invokely: https://invokely.ai/rankings/per-capita-personal-income/wisconsin-counties?period=2023 (Accessed: 11 October 2026).

BibTeX
@misc{bureau_counties_in_wisconsin_by_2023,
  author = {{U.S. Bureau of Economic Analysis}},
  title = {{CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents: Counties in Wisconsin by per capita personal income, 2023}},
  year = {2026},
  howpublished = {Data set},
  url = {https://apps.bea.gov/regional/zip/CAINC1.zip},
  urldate = {2026-10-11},
  note = {Accessed via Invokely, https://invokely.ai/rankings/per-capita-personal-income/wisconsin-counties?period=2023. Publisher attribution: U.S. Bureau of Economic Analysis. CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents. https://apps.bea.gov/regional/zip/CAINC1.zip. Retrieved 2026-10-11.},
}
RIS
TY  - DATA
AU  - U.S. Bureau of Economic Analysis
TI  - CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents: Counties in Wisconsin by per capita personal income, 2023
PY  - 2026
DA  - 2026/02/05
PB  - U.S. Bureau of Economic Analysis
DB  - Invokely
UR  - https://apps.bea.gov/regional/zip/CAINC1.zip
L2  - https://invokely.ai/rankings/per-capita-personal-income/wisconsin-counties?period=2023
Y2  - 2026/10/11
N1  - Accessed via Invokely, https://invokely.ai/rankings/per-capita-personal-income/wisconsin-counties?period=2023.
N1  - Publisher attribution: U.S. Bureau of Economic Analysis. CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents. https://apps.bea.gov/regional/zip/CAINC1.zip. Retrieved 2026-10-11.
ER  -
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Questions

Which county has the highest per capita personal income?

Ozaukee County, with $104,523 in 2023, according to the U.S. Bureau of Economic Analysis.

Which county has the lowest per capita personal income?

Menominee County, with $42,466 in 2023.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: U.S. Bureau of Economic Analysis, CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents. Retrieved 2026-10-11.

Per capita personal income: other rankings

Counties in Wisconsin: more rankings