Data / Per capita personal income / Rock County

Per capita personal income in Rock County

Per capita personal income in Rock County was $58,844 in 2024, according to the U.S. Bureau of Economic Analysis. That is up 4.2% from 2023. That is the 41st highest of 72 counties in 2024.

2024, USD58,844
Change on 2023+4.2%
Rank41st of 72Counties in Wisconsin ranked
Series high58,8442024
Series low3,8591970

Next release: Wednesday, 2 December 2026, 08:30 ET, announced by BEA. Release calendar

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Per capita personal income in Rock County, 1969 to 2024

020K40K60K196919771985199320012009201720241969: 3,882 USD1970: 3,859 USD1971: 4,191 USD1972: 4,487 USD1973: 5,019 USD1974: 5,387 USD1975: 5,732 USD1976: 6,455 USD1977: 7,275 USD1978: 8,064 USD1979: 8,831 USD1980: 9,483 USD1981: 10,616 USD1982: 10,766 USD1983: 11,678 USD1984: 12,999 USD1985: 13,709 USD1986: 14,230 USD1987: 14,945 USD1988: 16,142 USD1989: 17,035 USD1990: 17,832 USD1991: 18,072 USD1992: 19,711 USD1993: 20,374 USD1994: 21,380 USD1995: 22,347 USD1996: 22,933 USD1997: 24,145 USD1998: 25,244 USD1999: 25,727 USD2000: 26,702 USD2001: 27,432 USD2002: 28,222 USD2003: 29,104 USD2004: 29,856 USD2005: 30,540 USD2006: 32,243 USD2007: 32,959 USD2008: 33,583 USD2009: 32,989 USD2010: 33,890 USD2011: 35,671 USD2012: 37,202 USD2013: 37,887 USD2014: 38,199 USD2015: 39,588 USD2016: 40,378 USD2017: 41,533 USD2018: 43,396 USD2019: 45,523 USD2020: 48,100 USD2021: 52,195 USD2022: 54,101 USD2023: 56,476 USD2024: 58,844 USD020K40K60K19691988200720241969: 3,882 USD1970: 3,859 USD1971: 4,191 USD1972: 4,487 USD1973: 5,019 USD1974: 5,387 USD1975: 5,732 USD1976: 6,455 USD1977: 7,275 USD1978: 8,064 USD1979: 8,831 USD1980: 9,483 USD1981: 10,616 USD1982: 10,766 USD1983: 11,678 USD1984: 12,999 USD1985: 13,709 USD1986: 14,230 USD1987: 14,945 USD1988: 16,142 USD1989: 17,035 USD1990: 17,832 USD1991: 18,072 USD1992: 19,711 USD1993: 20,374 USD1994: 21,380 USD1995: 22,347 USD1996: 22,933 USD1997: 24,145 USD1998: 25,244 USD1999: 25,727 USD2000: 26,702 USD2001: 27,432 USD2002: 28,222 USD2003: 29,104 USD2004: 29,856 USD2005: 30,540 USD2006: 32,243 USD2007: 32,959 USD2008: 33,583 USD2009: 32,989 USD2010: 33,890 USD2011: 35,671 USD2012: 37,202 USD2013: 37,887 USD2014: 38,199 USD2015: 39,588 USD2016: 40,378 USD2017: 41,533 USD2018: 43,396 USD2019: 45,523 USD2020: 48,100 USD2021: 52,195 USD2022: 54,101 USD2023: 56,476 USD2024: 58,844 USD
USD. Source: BEA, CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents. Retrieved 2026-10-11, published 2026-02-05.
All 56 values
PeriodUSD
202458,844
202356,476
202254,101
202152,195
202048,100
201945,523
201843,396
201741,533
201640,378
201539,588
201438,199
201337,887
201237,202
201135,671
201033,890
200932,989
200833,583
200732,959
200632,243
200530,540
200429,856
200329,104
200228,222
200127,432
200026,702
199925,727
199825,244
199724,145
199622,933
199522,347
199421,380
199320,374
199219,711
199118,072
199017,832
198917,035
198816,142
198714,945
198614,230
198513,709
198412,999
198311,678
198210,766
198110,616
19809,483
19798,831
19788,064
19777,275
19766,455
19755,732
19745,387
19735,019
19724,487
19714,191
19703,859
19693,882

Compared with Wisconsin and United States

Place2024
Rock County58,844
Wisconsin68,240
United States73,634

Rock County compared with nearby places

Adams County: 49,375 USDAshland County: 51,395 USDBarron County: 63,871 USDBayfield County: 58,806 USDBrown County: 68,296 USDBuffalo County: 59,353 USDBurnett County: 54,560 USDCalumet County: 64,371 USDChippewa County: 59,758 USDClark County: 54,674 USDColumbia County: 75,993 USDCrawford County: 52,463 USDDane County: 81,203 USDDodge County: 57,801 USDDoor County: 82,172 USDDouglas County: 55,321 USDDunn County: 53,534 USDEau Claire County: 62,830 USDFlorence County: 68,779 USDFond du Lac County: 62,319 USDForest County: 51,621 USDGrant County: 54,345 USDGreen County: 68,126 USDGreen Lake County: 56,649 USDIowa County: 65,244 USDIron County: 59,251 USDJackson County: 53,121 USDJefferson County: 60,938 USDJuneau County: 51,172 USDKenosha County: 62,267 USDKewaunee County: 62,402 USDLa Crosse County: 65,407 USDLafayette County: 56,858 USDLanglade County: 56,356 USDLincoln County: 59,521 USDManitowoc County: 60,076 USDMarathon County: 65,589 USDMarinette County: 55,670 USDMarquette County: 54,913 USDMenominee County: 43,696 USDMilwaukee County: 62,166 USDMonroe County: 55,324 USDOconto County: 57,341 USDOneida County: 64,819 USDOutagamie County: 67,258 USDOzaukee County: 109,947 USDPepin County: 65,720 USDPierce County: 62,869 USDPolk County: 60,035 USDPortage County: 59,559 USDPrice County: 56,024 USDRacine County: 65,942 USDRichland County: 56,908 USDRock County: 58,844 USDRusk County: 57,504 USDSt. Croix County: 73,222 USDSauk County: 69,974 USDSawyer County: 56,759 USDShawano County: 54,304 USDSheboygan County: 67,247 USDTaylor County: 52,543 USDTrempealeau County: 55,519 USDVernon County: 54,211 USDVilas County: 71,506 USDWalworth County: 70,814 USDWashburn County: 60,638 USDWashington County: 76,329 USDWaukesha County: 94,831 USDWaupaca County: 59,826 USDWaushara County: 51,567 USDWinnebago County: 62,289 USDWood County: 58,549 USD
  • Under 54K
  • 54K to 57K
  • 57K to 60K
  • 60K to 63K
  • 63K to 68K
  • 68K and over
Per capita personal income, 2024, USD. Rock County is outlined. Same source and period for every area shown. Source: U.S. Bureau of Economic Analysis. Boundaries: U.S. Census Bureau cartographic boundary files.

Rankings

Definition

Personal income of the residents of a place divided by its resident population at mid-year, in current US dollars. United States: Bureau of Economic Analysis regional accounts, tables SAINC1 for the nation and states and CAINC1 for counties.

More on how it is measured
  • Personal income is income from work, own businesses, property and government benefits, before income taxes.

An average, not a median: high incomes pull it up. It includes employer contributions to pensions and health insurance and government benefits, so it is higher than wages or household cash income. For the typical household use median_household_income. Not the same as gdp_per_capita_usd.

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How to cite

U.S. Bureau of Economic Analysis. CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents. https://apps.bea.gov/regional/zip/CAINC1.zip. Retrieved 2026-10-11.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

U.S. Bureau of Economic Analysis. (2026). CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents (Per capita personal income, Rock County, 1969 to 2024) [Data set]. Retrieved October 11, 2026, from https://apps.bea.gov/regional/zip/CAINC1.zip

MLA 9

CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents, Per capita personal income, Rock County, 1969 to 2024. U.S. Bureau of Economic Analysis, 5 Feb. 2026, https://apps.bea.gov/regional/zip/CAINC1.zip. Invokely, https://invokely.ai/en/per-capita-personal-income/rock-county-wisconsin. Accessed 11 Oct. 2026.

Chicago (author-date)

U.S. Bureau of Economic Analysis. 2026. CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents. Per capita personal income, Rock County, 1969 to 2024. Dataset. Accessed October 11, 2026. https://apps.bea.gov/regional/zip/CAINC1.zip. Also distributed by Invokely, https://invokely.ai/en/per-capita-personal-income/rock-county-wisconsin.

Harvard

U.S. Bureau of Economic Analysis (2026) CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents, Per capita personal income, Rock County, 1969 to 2024 [Dataset]. Available at: https://apps.bea.gov/regional/zip/CAINC1.zip, via Invokely: https://invokely.ai/en/per-capita-personal-income/rock-county-wisconsin (Accessed: 11 October 2026).

BibTeX
@misc{bureau_per_capita_personal_income_2024,
  author = {{U.S. Bureau of Economic Analysis}},
  title = {{CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents: Per capita personal income, Rock County, 1969 to 2024}},
  year = {2026},
  howpublished = {Data set},
  url = {https://apps.bea.gov/regional/zip/CAINC1.zip},
  urldate = {2026-10-11},
  note = {Accessed via Invokely, https://invokely.ai/en/per-capita-personal-income/rock-county-wisconsin. Publisher attribution: U.S. Bureau of Economic Analysis. CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents. https://apps.bea.gov/regional/zip/CAINC1.zip. Retrieved 2026-10-11.},
}
RIS
TY  - DATA
AU  - U.S. Bureau of Economic Analysis
TI  - CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents: Per capita personal income, Rock County, 1969 to 2024
PY  - 2026
DA  - 2026/02/05
PB  - U.S. Bureau of Economic Analysis
DB  - Invokely
UR  - https://apps.bea.gov/regional/zip/CAINC1.zip
L2  - https://invokely.ai/en/per-capita-personal-income/rock-county-wisconsin
Y2  - 2026/10/11
N1  - Accessed via Invokely, https://invokely.ai/en/per-capita-personal-income/rock-county-wisconsin.
N1  - Publisher attribution: U.S. Bureau of Economic Analysis. CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents. https://apps.bea.gov/regional/zip/CAINC1.zip. Retrieved 2026-10-11.
ER  -
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Questions

What is the per capita personal income in Rock County?

Per capita personal income in Rock County was $58,844 in 2024, according to the U.S. Bureau of Economic Analysis. That is up 4.2% from 2023. That is the 41st highest of 72 counties in 2024.

Where does this figure come from?

U.S. Bureau of Economic Analysis. CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents. Retrieved by Invokely on 2026-10-11.

What was the highest per capita personal income in Rock County?

$58,844 in 2024, the highest value since 1969 in this series.

Related statistics for Rock County

All statistics for Rock County | Rock County in figures