Data / Per capita personal income / Marathon County

Per capita personal income in Marathon County

Per capita personal income in Marathon County was $65,589 in 2024, according to the U.S. Bureau of Economic Analysis. That is up 4.3% from 2023. That is the 18th highest of 72 counties in 2024.

2024, USD65,589
Change on 2023+4.3%
Rank18th of 72Counties in Wisconsin ranked
Series high65,5892024
Series low3,1911969

Next release: Wednesday, 2 December 2026, 08:30 ET, announced by BEA. Release calendar

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Per capita personal income in Marathon County, 1969 to 2024

020K40K60K80K196919771985199320012009201720241969: 3,191 USD1970: 3,445 USD1971: 3,678 USD1972: 4,069 USD1973: 4,534 USD1974: 4,876 USD1975: 5,395 USD1976: 6,087 USD1977: 6,876 USD1978: 7,643 USD1979: 8,368 USD1980: 9,096 USD1981: 9,847 USD1982: 10,307 USD1983: 10,812 USD1984: 11,754 USD1985: 12,516 USD1986: 13,255 USD1987: 13,962 USD1988: 14,724 USD1989: 16,218 USD1990: 17,120 USD1991: 17,700 USD1992: 18,870 USD1993: 19,548 USD1994: 20,534 USD1995: 21,390 USD1996: 22,636 USD1997: 23,903 USD1998: 25,364 USD1999: 26,318 USD2000: 27,945 USD2001: 29,234 USD2002: 30,171 USD2003: 31,179 USD2004: 32,298 USD2005: 33,491 USD2006: 34,484 USD2007: 35,880 USD2008: 37,231 USD2009: 37,284 USD2010: 37,445 USD2011: 39,417 USD2012: 41,248 USD2013: 41,393 USD2014: 43,164 USD2015: 44,659 USD2016: 45,666 USD2017: 47,043 USD2018: 49,360 USD2019: 51,709 USD2020: 54,489 USD2021: 59,369 USD2022: 60,203 USD2023: 62,875 USD2024: 65,589 USD020K40K60K80K19691988200720241969: 3,191 USD1970: 3,445 USD1971: 3,678 USD1972: 4,069 USD1973: 4,534 USD1974: 4,876 USD1975: 5,395 USD1976: 6,087 USD1977: 6,876 USD1978: 7,643 USD1979: 8,368 USD1980: 9,096 USD1981: 9,847 USD1982: 10,307 USD1983: 10,812 USD1984: 11,754 USD1985: 12,516 USD1986: 13,255 USD1987: 13,962 USD1988: 14,724 USD1989: 16,218 USD1990: 17,120 USD1991: 17,700 USD1992: 18,870 USD1993: 19,548 USD1994: 20,534 USD1995: 21,390 USD1996: 22,636 USD1997: 23,903 USD1998: 25,364 USD1999: 26,318 USD2000: 27,945 USD2001: 29,234 USD2002: 30,171 USD2003: 31,179 USD2004: 32,298 USD2005: 33,491 USD2006: 34,484 USD2007: 35,880 USD2008: 37,231 USD2009: 37,284 USD2010: 37,445 USD2011: 39,417 USD2012: 41,248 USD2013: 41,393 USD2014: 43,164 USD2015: 44,659 USD2016: 45,666 USD2017: 47,043 USD2018: 49,360 USD2019: 51,709 USD2020: 54,489 USD2021: 59,369 USD2022: 60,203 USD2023: 62,875 USD2024: 65,589 USD
USD. Source: BEA, CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents. Retrieved 2026-10-11, published 2026-02-05.
All 56 values
PeriodUSD
202465,589
202362,875
202260,203
202159,369
202054,489
201951,709
201849,360
201747,043
201645,666
201544,659
201443,164
201341,393
201241,248
201139,417
201037,445
200937,284
200837,231
200735,880
200634,484
200533,491
200432,298
200331,179
200230,171
200129,234
200027,945
199926,318
199825,364
199723,903
199622,636
199521,390
199420,534
199319,548
199218,870
199117,700
199017,120
198916,218
198814,724
198713,962
198613,255
198512,516
198411,754
198310,812
198210,307
19819,847
19809,096
19798,368
19787,643
19776,876
19766,087
19755,395
19744,876
19734,534
19724,069
19713,678
19703,445
19693,191

Compared with Wisconsin and United States

Place2024
Marathon County65,589
Wisconsin68,240
United States73,634

Marathon County compared with nearby places

Adams County: 49,375 USDAshland County: 51,395 USDBarron County: 63,871 USDBayfield County: 58,806 USDBrown County: 68,296 USDBuffalo County: 59,353 USDBurnett County: 54,560 USDCalumet County: 64,371 USDChippewa County: 59,758 USDClark County: 54,674 USDColumbia County: 75,993 USDCrawford County: 52,463 USDDane County: 81,203 USDDodge County: 57,801 USDDoor County: 82,172 USDDouglas County: 55,321 USDDunn County: 53,534 USDEau Claire County: 62,830 USDFlorence County: 68,779 USDFond du Lac County: 62,319 USDForest County: 51,621 USDGrant County: 54,345 USDGreen County: 68,126 USDGreen Lake County: 56,649 USDIowa County: 65,244 USDIron County: 59,251 USDJackson County: 53,121 USDJefferson County: 60,938 USDJuneau County: 51,172 USDKenosha County: 62,267 USDKewaunee County: 62,402 USDLa Crosse County: 65,407 USDLafayette County: 56,858 USDLanglade County: 56,356 USDLincoln County: 59,521 USDManitowoc County: 60,076 USDMarathon County: 65,589 USDMarinette County: 55,670 USDMarquette County: 54,913 USDMenominee County: 43,696 USDMilwaukee County: 62,166 USDMonroe County: 55,324 USDOconto County: 57,341 USDOneida County: 64,819 USDOutagamie County: 67,258 USDOzaukee County: 109,947 USDPepin County: 65,720 USDPierce County: 62,869 USDPolk County: 60,035 USDPortage County: 59,559 USDPrice County: 56,024 USDRacine County: 65,942 USDRichland County: 56,908 USDRock County: 58,844 USDRusk County: 57,504 USDSt. Croix County: 73,222 USDSauk County: 69,974 USDSawyer County: 56,759 USDShawano County: 54,304 USDSheboygan County: 67,247 USDTaylor County: 52,543 USDTrempealeau County: 55,519 USDVernon County: 54,211 USDVilas County: 71,506 USDWalworth County: 70,814 USDWashburn County: 60,638 USDWashington County: 76,329 USDWaukesha County: 94,831 USDWaupaca County: 59,826 USDWaushara County: 51,567 USDWinnebago County: 62,289 USDWood County: 58,549 USD
  • Under 54K
  • 54K to 57K
  • 57K to 60K
  • 60K to 63K
  • 63K to 68K
  • 68K and over
Per capita personal income, 2024, USD. Marathon County is outlined. Same source and period for every area shown. Source: U.S. Bureau of Economic Analysis. Boundaries: U.S. Census Bureau cartographic boundary files.

Rankings

Definition

Personal income of the residents of a place divided by its resident population at mid-year, in current US dollars. United States: Bureau of Economic Analysis regional accounts, tables SAINC1 for the nation and states and CAINC1 for counties.

More on how it is measured
  • Personal income is income from work, own businesses, property and government benefits, before income taxes.

An average, not a median: high incomes pull it up. It includes employer contributions to pensions and health insurance and government benefits, so it is higher than wages or household cash income. For the typical household use median_household_income. Not the same as gdp_per_capita_usd.

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How to cite

U.S. Bureau of Economic Analysis. CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents. https://apps.bea.gov/regional/zip/CAINC1.zip. Retrieved 2026-10-11.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

U.S. Bureau of Economic Analysis. (2026). CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents (Per capita personal income, Marathon County, 1969 to 2024) [Data set]. Retrieved October 11, 2026, from https://apps.bea.gov/regional/zip/CAINC1.zip

MLA 9

CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents, Per capita personal income, Marathon County, 1969 to 2024. U.S. Bureau of Economic Analysis, 5 Feb. 2026, https://apps.bea.gov/regional/zip/CAINC1.zip. Invokely, https://invokely.ai/en/per-capita-personal-income/marathon-county-wisconsin. Accessed 11 Oct. 2026.

Chicago (author-date)

U.S. Bureau of Economic Analysis. 2026. CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents. Per capita personal income, Marathon County, 1969 to 2024. Dataset. Accessed October 11, 2026. https://apps.bea.gov/regional/zip/CAINC1.zip. Also distributed by Invokely, https://invokely.ai/en/per-capita-personal-income/marathon-county-wisconsin.

Harvard

U.S. Bureau of Economic Analysis (2026) CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents, Per capita personal income, Marathon County, 1969 to 2024 [Dataset]. Available at: https://apps.bea.gov/regional/zip/CAINC1.zip, via Invokely: https://invokely.ai/en/per-capita-personal-income/marathon-county-wisconsin (Accessed: 11 October 2026).

BibTeX
@misc{bureau_per_capita_personal_income_2024,
  author = {{U.S. Bureau of Economic Analysis}},
  title = {{CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents: Per capita personal income, Marathon County, 1969 to 2024}},
  year = {2026},
  howpublished = {Data set},
  url = {https://apps.bea.gov/regional/zip/CAINC1.zip},
  urldate = {2026-10-11},
  note = {Accessed via Invokely, https://invokely.ai/en/per-capita-personal-income/marathon-county-wisconsin. Publisher attribution: U.S. Bureau of Economic Analysis. CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents. https://apps.bea.gov/regional/zip/CAINC1.zip. Retrieved 2026-10-11.},
}
RIS
TY  - DATA
AU  - U.S. Bureau of Economic Analysis
TI  - CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents: Per capita personal income, Marathon County, 1969 to 2024
PY  - 2026
DA  - 2026/02/05
PB  - U.S. Bureau of Economic Analysis
DB  - Invokely
UR  - https://apps.bea.gov/regional/zip/CAINC1.zip
L2  - https://invokely.ai/en/per-capita-personal-income/marathon-county-wisconsin
Y2  - 2026/10/11
N1  - Accessed via Invokely, https://invokely.ai/en/per-capita-personal-income/marathon-county-wisconsin.
N1  - Publisher attribution: U.S. Bureau of Economic Analysis. CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents. https://apps.bea.gov/regional/zip/CAINC1.zip. Retrieved 2026-10-11.
ER  -
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Questions

What is the per capita personal income in Marathon County?

Per capita personal income in Marathon County was $65,589 in 2024, according to the U.S. Bureau of Economic Analysis. That is up 4.3% from 2023. That is the 18th highest of 72 counties in 2024.

Where does this figure come from?

U.S. Bureau of Economic Analysis. CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents. Retrieved by Invokely on 2026-10-11.

What was the highest per capita personal income in Marathon County?

$65,589 in 2024, the highest value since 1969 in this series.

Related statistics for Marathon County

All statistics for Marathon County | Marathon County in figures