Data / Rankings / People who bought online in the last 12 months / Regions of Denmark (NUTS 2)

Regions of Denmark (NUTS 2) by people who bought online in the last 12 months, 2025

Hovedstaden had the highest people who bought online in the last 12 months of 5 regions in 2025, at 92.3%. Sjælland had the lowest, at 89.5%. The median was 90.7% and the figure for Denmark was 91.2%. Source: Eurostat, European Commission.

Keep it in a collection in your library.
Highest92.3Hovedstaden
Lowest89.5Sjælland
Median90.75 regions
Denmark91.2History

All regions, 2025

Hovedstaden: 92.3 %Hovedstaden92.3Midtjylland: 91.6 %Midtjylland91.6Syddanmark: 90.7 %Syddanmark90.7Nordjylland: 89.9 %Nordjylland89.9Sjælland: 89.5 %Sjælland89.5Hovedstaden: 92.3 %Hovedstaden92.3Midtjylland: 91.6 %Midtjylland91.6Syddanmark: 90.7 %Syddanmark90.7Nordjylland: 89.9 %Nordjylland89.9Sjælland: 89.5 %Sjælland89.5
%. Source: Eurostat, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

Full ranking

RankRegions2025 (%)Change on 2024
1Hovedstaden92.3+0.8 pts
2Midtjylland91.6-0.2 pts
3Syddanmark90.7+1.4 pts
4Nordjylland89.9-1.5 pts
5Sjælland89.5-0.3 pts

Other periods

About this ranking

Share of people aged 16 to 74 who bought or ordered goods or services over the internet for private use in the 12 months before the survey (Eurostat ICT usage survey).

A share of all people aged 16 to 74, not only of internet users. The questionnaire changed in 2020; Eurostat marks series breaks around that year.

Every value in the ranking comes from the same publisher and the same period, so the regions are compared on one definition. Equal values share a rank.

How to cite

Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i) (Regions of Denmark (NUTS 2) by people who bought online in the last 12 months, 2025) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table

MLA 9

Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Regions of Denmark (NUTS 2) by people who bought online in the last 12 months, 2025. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Invokely, https://invokely.ai/rankings/online-shopping/denmark-regions. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Regions of Denmark (NUTS 2) by people who bought online in the last 12 months, 2025. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Also distributed by Invokely, https://invokely.ai/rankings/online-shopping/denmark-regions.

Harvard

Eurostat, European Commission (2026) Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i), Regions of Denmark (NUTS 2) by people who bought online in the last 12 months, 2025 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table, via Invokely: https://invokely.ai/rankings/online-shopping/denmark-regions (Accessed: 12 October 2026).

BibTeX
@misc{eurostat_regions_of_denmark_nuts_2025,
  author = {{Eurostat, European Commission}},
  title = {{Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i): Regions of Denmark (NUTS 2) by people who bought online in the last 12 months, 2025}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/online-shopping/denmark-regions. Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc\_r\_blt12\_i). https://ec.europa.eu/eurostat/databrowser/view/isoc\_r\_blt12\_i/default/table. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - Eurostat, European Commission
TI  - Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i): Regions of Denmark (NUTS 2) by people who bought online in the last 12 months, 2025
PY  - 2026
DA  - 2026/04/17
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table
L2  - https://invokely.ai/rankings/online-shopping/denmark-regions
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/online-shopping/denmark-regions.
N1  - Publisher attribution: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.
ER  -
Embed this chart

Paste this code into a web page or a blog post. The chart shows the latest figures as they are published, with the source and a link back to this page.

Sites that read oEmbed links, such as WordPress, can show the chart when you paste the link to this page.

Use this data in your AI agent

Invokely serves this figure to AI assistants through MCP and to code through a REST API, with the source and citation attached. Ask your assistant:

Rank Regions of Denmark by people who bought online in the last 12 months using official data, and cite the source.
rank_places {"indicator":"online_shopping_last_12_months_share","level":"region","within":"Denmark","limit":10}
GET https://invokely.ai/api/v1/rank?indicator=online_shopping_last_12_months_share&level=region&within=Denmark&limit=10

Connect Claude, ChatGPT or Cursor in one step. The trial answers 25 calls a day without an account.

Questions

Which region has the highest people who bought online in the last 12 months?

Hovedstaden, with 92.3% in 2025, according to Eurostat, European Commission.

Which region has the lowest people who bought online in the last 12 months?

Sjælland, with 89.5% in 2025.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). Retrieved 2026-10-12.

People who bought online in the last 12 months: other rankings

Regions of Denmark (NUTS 2): more rankings