Data / Rankings / Establishment entry rate / Counties in Wisconsin

Counties in Wisconsin by establishment entry rate

Rusk County had the highest establishment entry rate of 71 counties in 2019, at 12.522%. Florence County had the lowest, at 2.899%. The median was 7.313% and the figure for Wisconsin was 7.624%. Source: the U.S. Census Bureau.

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Highest12.522Rusk County
Lowest2.899Florence County
Median7.31371 counties
Wisconsin7.624History

Map of counties, 2019

Adams County: 8.571 %Ashland County: 4.333 %Barron County: 7.468 %Bayfield County: 11.141 %Brown County: 6.735 %Buffalo County: 6.355 %Burnett County: 6.358 %Calumet County: 7.082 %Chippewa County: 8.521 %Clark County: 7.65 %Columbia County: 6.153 %Crawford County: 8.108 %Dane County: 8.024 %Dodge County: 6.714 %Door County: 6.98 %Douglas County: 4.607 %Dunn County: 9.197 %Eau Claire County: 8.169 %Florence County: 2.899 %Fond du Lac County: 6.206 %Forest County: 8.101 %Grant County: 6.088 %Green County: 6.969 %Green Lake County: 5.694 %Iowa County: 4.567 %Iron County: 10.119 %Jackson County: 8.871 %Jefferson County: 7.158 %Juneau County: 8.871 %Kenosha County: 9.146 %Kewaunee County: 5.749 %La Crosse County: 6.133 %Lafayette County: 6.23 %Langlade County: 6.793 %Lincoln County: 7.313 %Manitowoc County: 6.002 %Marathon County: 6.983 %Marinette County: 6.829 %Marquette County: 11.691 %Milwaukee County: 8.948 %Monroe County: 5.615 %Oconto County: 9.63 %Oneida County: 6.629 %Outagamie County: 7.941 %Ozaukee County: 7.642 %Pepin County: 7.389 %Pierce County: 5.718 %Polk County: 6.564 %Portage County: 7.473 %Price County: 8.276 %Racine County: 7.681 %Richland County: 5.085 %Rock County: 7.846 %Rusk County: 12.522 %St. Croix County: 8.115 %Sauk County: 7.742 %Sawyer County: 8.272 %Shawano County: 7.074 %Sheboygan County: 6.323 %Taylor County: 7.56 %Trempealeau County: 6.446 %Vernon County: 7.308 %Vilas County: 7.233 %Walworth County: 6.998 %Washburn County: 8.467 %Washington County: 7.421 %Waukesha County: 7.534 %Waupaca County: 7.703 %Waushara County: 8.799 %Winnebago County: 7.452 %Wood County: 6.52 %
  • Under 6.1
  • 6.1 to 6.8
  • 6.8 to 7.3
  • 7.3 to 7.7
  • 7.7 to 8.5
  • 8.5 and over
  • No data
%, 2019. Hatched areas have no value for this period. Source: U.S. Census Bureau, Business Dynamics Statistics: establishment entry rate, all covered industries, nation and states from 1978, counties from 2010. Boundaries: U.S. Census Bureau cartographic boundary files.

Top 40 counties, 2019

Rusk County: 12.522 %Rusk County12.522Marquette County: 11.691 %Marquette County11.691Bayfield County: 11.141 %Bayfield County11.141Iron County: 10.119 %Iron County10.119Oconto County: 9.63 %Oconto County9.63Dunn County: 9.197 %Dunn County9.197Kenosha County: 9.146 %Kenosha County9.146Milwaukee County: 8.948 %Milwaukee County8.948Jackson County: 8.871 %Jackson County8.871Juneau County: 8.871 %Juneau County8.871Waushara County: 8.799 %Waushara County8.799Adams County: 8.571 %Adams County8.571Chippewa County: 8.521 %Chippewa County8.521Washburn County: 8.467 %Washburn County8.467Price County: 8.276 %Price County8.276Sawyer County: 8.272 %Sawyer County8.272Eau Claire County: 8.169 %Eau Claire County8.169St. Croix County: 8.115 %St. Croix County8.115Crawford County: 8.108 %Crawford County8.108Forest County: 8.101 %Forest County8.101Dane County: 8.024 %Dane County8.024Outagamie County: 7.941 %Outagamie County7.941Rock County: 7.846 %Rock County7.846Sauk County: 7.742 %Sauk County7.742Waupaca County: 7.703 %Waupaca County7.703Racine County: 7.681 %Racine County7.681Clark County: 7.65 %Clark County7.65Ozaukee County: 7.642 %Ozaukee County7.642Taylor County: 7.56 %Taylor County7.56Waukesha County: 7.534 %Waukesha County7.534Portage County: 7.473 %Portage County7.473Barron County: 7.468 %Barron County7.468Winnebago County: 7.452 %Winnebago County7.452Washington County: 7.421 %Washington County7.421Pepin County: 7.389 %Pepin County7.389Lincoln County: 7.313 %Lincoln County7.313Vernon County: 7.308 %Vernon County7.308Vilas County: 7.233 %Vilas County7.233Jefferson County: 7.158 %Jefferson County7.158Calumet County: 7.082 %Calumet County7.082Rusk County: 12.522 %Rusk County12.522Marquette County: 11.691 %Marquette County11.691Bayfield County: 11.141 %Bayfield County11.141Iron County: 10.119 %Iron County10.119Oconto County: 9.63 %Oconto County9.63Dunn County: 9.197 %Dunn County9.197Kenosha County: 9.146 %Kenosha County9.146Milwaukee County: 8.948 %Milwaukee County8.948Jackson County: 8.871 %Jackson County8.871Juneau County: 8.871 %Juneau County8.871Waushara County: 8.799 %Waushara County8.799Adams County: 8.571 %Adams County8.571Chippewa County: 8.521 %Chippewa County8.521Washburn County: 8.467 %Washburn County8.467Price County: 8.276 %Price County8.276Sawyer County: 8.272 %Sawyer County8.272Eau Claire County: 8.169 %Eau Claire County8.169St. Croix County: 8.115 %St. Croix County8.115Crawford County: 8.108 %Crawford County8.108Forest County: 8.101 %Forest County8.101Dane County: 8.024 %Dane County8.024Outagamie County: 7.941 %Outagamie County7.941Rock County: 7.846 %Rock County7.846Sauk County: 7.742 %Sauk County7.742Waupaca County: 7.703 %Waupaca County7.703Racine County: 7.681 %Racine County7.681Clark County: 7.65 %Clark County7.65Ozaukee County: 7.642 %Ozaukee County7.642Taylor County: 7.56 %Taylor County7.56Waukesha County: 7.534 %Waukesha County7.534Portage County: 7.473 %Portage County7.473Barron County: 7.468 %Barron County7.468Winnebago County: 7.452 %Winnebago County7.452Washington County: 7.421 %Washington County7.421Pepin County: 7.389 %Pepin County7.389Lincoln County: 7.313 %Lincoln County7.313Vernon County: 7.308 %Vernon County7.308Vilas County: 7.233 %Vilas County7.233Jefferson County: 7.158 %Jefferson County7.158Calumet County: 7.082 %Calumet County7.082
%. Source: U.S. Census Bureau, Business Dynamics Statistics: establishment entry rate, all covered industries, nation and states from 1978, counties from 2010. Retrieved 2026-10-12.

Full ranking

RankCounties2019 (%)Change on 2018
1Rusk County12.522+5.29 pts
2Marquette County11.691+6.3 pts
3Bayfield County11.141+2.36 pts
4Iron County10.119+5.41 pts
5Oconto County9.63+3.47 pts
6Dunn County9.197+1.22 pts
7Kenosha County9.146+0.29 pts
8Milwaukee County8.948+0.39 pts
9Jackson County8.871+2.52 pts
9Juneau County8.871-0.52 pts
11Waushara County8.799+1.89 pts
12Adams County8.571+2.08 pts
13Chippewa County8.521+0.7 pts
14Washburn County8.467+1.65 pts
15Price County8.276+1.14 pts
16Sawyer County8.272+0.78 pts
17Eau Claire County8.169+0.26 pts
18St. Croix County8.115-0.52 pts
19Crawford County8.108+2.15 pts
20Forest County8.101+2.16 pts
21Dane County8.024+0.11 pts
22Outagamie County7.941+1.51 pts
23Rock County7.846+1.27 pts
24Sauk County7.742+1.33 pts
25Waupaca County7.703+0.81 pts
26Racine County7.681+0.4 pts
27Clark County7.65+0.66 pts
28Ozaukee County7.642+0.06 pts
29Taylor County7.56+1.67 pts
30Waukesha County7.534-0.42 pts
31Portage County7.473+1.45 pts
32Barron County7.468+0.13 pts
33Winnebago County7.452+0.25 pts
34Washington County7.421+0.5 pts
35Pepin County7.389+0.04 pts
36Lincoln County7.313-0.17 pts
37Vernon County7.308+0.55 pts
38Vilas County7.233-2.08 pts
39Jefferson County7.158+0.68 pts
40Calumet County7.082+1.05 pts
41Shawano County7.074+0.89 pts
42Walworth County6.998-1.69 pts
43Marathon County6.983+0.69 pts
44Door County6.98-0.58 pts
45Green County6.969+0.35 pts
46Marinette County6.829-0.02 pts
47Langlade County6.793+1.42 pts
48Brown County6.735-0.96 pts
49Dodge County6.714+0.06 pts
50Oneida County6.629-0.11 pts
51Polk County6.564-0.37 pts
52Wood County6.52+0.78 pts
53Trempealeau County6.446+0.27 pts
54Burnett County6.358-0.79 pts
55Buffalo County6.355-0.71 pts
56Sheboygan County6.323+0.35 pts
57Lafayette County6.23+0.01 pts
58Fond du Lac County6.206+0.19 pts
59Columbia County6.153-1.41 pts
60La Crosse County6.133+0.04 pts
61Grant County6.088-0.1 pts
62Manitowoc County6.002-0.07 pts
63Kewaunee County5.749-1.76 pts
64Pierce County5.718-3.03 pts
65Green Lake County5.694-2.02 pts
66Monroe County5.615-1.15 pts
67Richland County5.085-0.24 pts
68Douglas County4.607-1.93 pts
69Iowa County4.567-3.05 pts
70Ashland County4.333-1.1 pts
71Florence County2.899-2.87 pts

Other periods

About this ranking

Establishments that opened during the year (employees in March of the year and none a year earlier), as a percentage of the average number of establishments in the two years. United States: Census Bureau Business Dynamics Statistics.

An establishment is a single physical location, so a new branch of an existing firm counts as an entry: this is not the rate of new firms. Not comparable with enterprise_birth_rate, which counts new enterprises in Europe. The year is the twelve months to March: 2023 compares March 2022 with March 2023.

Every value in the ranking comes from the same publisher and the same period, so the counties are compared on one definition. 1 counties with data in other periods have no value for 2019 and are left out rather than filled from another source. Equal values share a rank.

How to cite

U.S. Census Bureau. Business Dynamics Statistics: establishment entry rate, all covered industries, nation and states from 1978, counties from 2010. https://www2.census.gov/programs-surveys/bds/tables/time-series/2023/bds2023_st_cty.csv. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

U.S. Census Bureau. (2025). Business Dynamics Statistics: establishment entry rate, all covered industries, nation and states from 1978, counties from 2010 (Counties in Wisconsin by establishment entry rate, 2019) [Data set]. Retrieved October 12, 2026, from https://www2.census.gov/programs-surveys/bds/tables/time-series/2023/bds2023_st_cty.csv

MLA 9

Business Dynamics Statistics: establishment entry rate, all covered industries, nation and states from 1978, counties from 2010, Counties in Wisconsin by establishment entry rate, 2019. U.S. Census Bureau, 25 Sept. 2025, https://www2.census.gov/programs-surveys/bds/tables/time-series/2023/bds2023_st_cty.csv. Invokely, https://invokely.ai/rankings/establishment-entry-rate/wisconsin-counties?period=2019. Accessed 12 Oct. 2026.

Chicago (author-date)

U.S. Census Bureau. 2025. Business Dynamics Statistics: establishment entry rate, all covered industries, nation and states from 1978, counties from 2010. Counties in Wisconsin by establishment entry rate, 2019. Dataset. Accessed October 12, 2026. https://www2.census.gov/programs-surveys/bds/tables/time-series/2023/bds2023_st_cty.csv. Also distributed by Invokely, https://invokely.ai/rankings/establishment-entry-rate/wisconsin-counties?period=2019.

Harvard

U.S. Census Bureau (2025) Business Dynamics Statistics: establishment entry rate, all covered industries, nation and states from 1978, counties from 2010, Counties in Wisconsin by establishment entry rate, 2019 [Dataset]. Available at: https://www2.census.gov/programs-surveys/bds/tables/time-series/2023/bds2023_st_cty.csv, via Invokely: https://invokely.ai/rankings/establishment-entry-rate/wisconsin-counties?period=2019 (Accessed: 12 October 2026).

BibTeX
@misc{census_counties_in_wisconsin_by_2019,
  author = {{U.S. Census Bureau}},
  title = {{Business Dynamics Statistics: establishment entry rate, all covered industries, nation and states from 1978, counties from 2010: Counties in Wisconsin by establishment entry rate, 2019}},
  year = {2025},
  howpublished = {Data set},
  url = {https://www2.census.gov/programs-surveys/bds/tables/time-series/2023/bds2023_st_cty.csv},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/establishment-entry-rate/wisconsin-counties?period=2019. Publisher attribution: U.S. Census Bureau. Business Dynamics Statistics: establishment entry rate, all covered industries, nation and states from 1978, counties from 2010. https://www2.census.gov/programs-surveys/bds/tables/time-series/2023/bds2023\_st\_cty.csv. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - U.S. Census Bureau
TI  - Business Dynamics Statistics: establishment entry rate, all covered industries, nation and states from 1978, counties from 2010: Counties in Wisconsin by establishment entry rate, 2019
PY  - 2025
DA  - 2025/09/25
PB  - U.S. Census Bureau
DB  - Invokely
UR  - https://www2.census.gov/programs-surveys/bds/tables/time-series/2023/bds2023_st_cty.csv
L2  - https://invokely.ai/rankings/establishment-entry-rate/wisconsin-counties?period=2019
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/establishment-entry-rate/wisconsin-counties?period=2019.
N1  - Publisher attribution: U.S. Census Bureau. Business Dynamics Statistics: establishment entry rate, all covered industries, nation and states from 1978, counties from 2010. https://www2.census.gov/programs-surveys/bds/tables/time-series/2023/bds2023_st_cty.csv. Retrieved 2026-10-12.
ER  -
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Questions

Which county has the highest establishment entry rate?

Rusk County, with 12.522% in 2019, according to the U.S. Census Bureau.

Which county has the lowest establishment entry rate?

Florence County, with 2.899% in 2019.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: U.S. Census Bureau, Business Dynamics Statistics: establishment entry rate, all covered industries, nation and states from 1978, counties from 2010. Retrieved 2026-10-12. 1 counties have no value for 2019 and are not ranked.

Establishment entry rate: other rankings

Counties in Wisconsin: more rankings