Counties in Wisconsin by business revenue: finance and insurance (Economic Census), 2022

Milwaukee County had the highest business revenue: finance and insurance (Economic Census) of 57 counties in 2022, at $68 billion. Rusk County had the lowest, at $19.95 million. The median was $94.9 million and the figure for Wisconsin was $128.45 billion. Source: the U.S. Census Bureau.

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Highest67,999.2Milwaukee County
Lowest19.9Rusk County
Median94.957 counties
Wisconsin128,446.2History

Map of counties, 2022

Ashland County: 44.1 USD millionBarron County: 95.9 USD millionBrown County: 6,578.5 USD millionBuffalo County: 30 USD millionCalumet County: 123.2 USD millionChippewa County: 92.4 USD millionColumbia County: 114.9 USD millionDane County: 19,842.6 USD millionDodge County: 122.7 USD millionDoor County: 45.4 USD millionDouglas County: 94.1 USD millionDunn County: 94.9 USD millionEau Claire County: 995.2 USD millionFond du Lac County: 446.4 USD millionGrant County: 122.6 USD millionGreen County: 83.7 USD millionGreen Lake County: 72.5 USD millionIowa County: 46.1 USD millionJackson County: 31.9 USD millionJefferson County: 160.4 USD millionJuneau County: 33.9 USD millionKenosha County: 183.1 USD millionKewaunee County: 30.5 USD millionLa Crosse County: 597.3 USD millionLafayette County: 23.5 USD millionLanglade County: 87.3 USD millionManitowoc County: 180.5 USD millionMarathon County: 2,442.8 USD millionMarinette County: 74.9 USD millionMilwaukee County: 67,999.2 USD millionMonroe County: 91.4 USD millionOconto County: 26.9 USD millionOneida County: 73.1 USD millionOutagamie County: 3,279.2 USD millionOzaukee County: 354.5 USD millionPolk County: 63.2 USD millionPortage County: 5,052.5 USD millionRacine County: 474.9 USD millionRichland County: 26 USD millionRock County: 309.9 USD millionRusk County: 19.9 USD millionSt. Croix County: 290.9 USD millionSauk County: 186.3 USD millionSawyer County: 31.4 USD millionShawano County: 47.8 USD millionSheboygan County: 1,866.3 USD millionTaylor County: 56.6 USD millionTrempealeau County: 44.2 USD millionVernon County: 67.3 USD millionVilas County: 31.4 USD millionWalworth County: 141.9 USD millionWashington County: 2,141.7 USD millionWaukesha County: 7,271.8 USD millionWaupaca County: 89.4 USD millionWaushara County: 37.6 USD millionWinnebago County: 2,768.6 USD millionWood County: 1,478 USD million
  • Under 100
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USD million, 2022. Hatched areas have no value for this period. Source: U.S. Census Bureau, Economic Census basic statistics by geography (EC1700BASIC, EC2200BASIC): sales, value of shipments, or revenue (RCPTOT) of finance and insurance (NAICS 52), all establishments. Boundaries: U.S. Census Bureau cartographic boundary files.

All counties, 2022

Milwaukee County: 67,999.2 USD millionMilwaukee County67,999.2Dane County: 19,842.6 USD millionDane County19,842.6Waukesha County: 7,271.8 USD millionWaukesha County7,271.8Brown County: 6,578.5 USD millionBrown County6,578.5Portage County: 5,052.5 USD millionPortage County5,052.5Outagamie County: 3,279.2 USD millionOutagamie County3,279.2Winnebago County: 2,768.6 USD millionWinnebago County2,768.6Marathon County: 2,442.8 USD millionMarathon County2,442.8Washington County: 2,141.7 USD millionWashington County2,141.7Sheboygan County: 1,866.3 USD millionSheboygan County1,866.3Wood County: 1,478 USD millionWood County1,478Eau Claire County: 995.2 USD millionEau Claire County995.2La Crosse County: 597.3 USD millionLa Crosse County597.3Racine County: 474.9 USD millionRacine County474.9Fond du Lac County: 446.4 USD millionFond du Lac County446.4Ozaukee County: 354.5 USD millionOzaukee County354.5Rock County: 309.9 USD millionRock County309.9St. Croix County: 290.9 USD millionSt. Croix County290.9Sauk County: 186.3 USD millionSauk County186.3Kenosha County: 183.1 USD millionKenosha County183.1Manitowoc County: 180.5 USD millionManitowoc County180.5Jefferson County: 160.4 USD millionJefferson County160.4Walworth County: 141.9 USD millionWalworth County141.9Calumet County: 123.2 USD millionCalumet County123.2Dodge County: 122.7 USD millionDodge County122.7Grant County: 122.6 USD millionGrant County122.6Columbia County: 114.9 USD millionColumbia County114.9Barron County: 95.9 USD millionBarron County95.9Dunn County: 94.9 USD millionDunn County94.9Douglas County: 94.1 USD millionDouglas County94.1Chippewa County: 92.4 USD millionChippewa County92.4Monroe County: 91.4 USD millionMonroe County91.4Waupaca County: 89.4 USD millionWaupaca County89.4Langlade County: 87.3 USD millionLanglade County87.3Green County: 83.7 USD millionGreen County83.7Marinette County: 74.9 USD millionMarinette County74.9Oneida County: 73.1 USD millionOneida County73.1Green Lake County: 72.5 USD millionGreen Lake County72.5Vernon County: 67.3 USD millionVernon County67.3Polk County: 63.2 USD millionPolk County63.2Taylor County: 56.6 USD millionTaylor County56.6Shawano County: 47.8 USD millionShawano County47.8Iowa County: 46.1 USD millionIowa County46.1Door County: 45.4 USD millionDoor County45.4Trempealeau County: 44.2 USD millionTrempealeau County44.2Ashland County: 44.1 USD millionAshland County44.1Waushara County: 37.6 USD millionWaushara County37.6Juneau County: 33.9 USD millionJuneau County33.9Jackson County: 31.9 USD millionJackson County31.9Sawyer County: 31.4 USD millionSawyer County31.4Vilas County: 31.4 USD millionVilas County31.4Kewaunee County: 30.5 USD millionKewaunee County30.5Buffalo County: 30 USD millionBuffalo County30Oconto County: 26.9 USD millionOconto County26.9Richland County: 26 USD millionRichland County26Lafayette County: 23.5 USD millionLafayette County23.5Rusk County: 19.9 USD millionRusk County19.9Milwaukee County: 67,999.2 USD millionMilwaukee County67,999.2Dane County: 19,842.6 USD millionDane County19,842.6Waukesha County: 7,271.8 USD millionWaukesha County7,271.8Brown County: 6,578.5 USD millionBrown County6,578.5Portage County: 5,052.5 USD millionPortage County5,052.5Outagamie County: 3,279.2 USD millionOutagamie County3,279.2Winnebago County: 2,768.6 USD millionWinnebago County2,768.6Marathon County: 2,442.8 USD millionMarathon County2,442.8Washington County: 2,141.7 USD millionWashington County2,141.7Sheboygan County: 1,866.3 USD millionSheboygan County1,866.3Wood County: 1,478 USD millionWood County1,478Eau Claire County: 995.2 USD millionEau Claire County995.2La Crosse County: 597.3 USD millionLa Crosse County597.3Racine County: 474.9 USD millionRacine County474.9Fond du Lac County: 446.4 USD millionFond du Lac County446.4Ozaukee County: 354.5 USD millionOzaukee County354.5Rock County: 309.9 USD millionRock County309.9St. Croix County: 290.9 USD millionSt. Croix County290.9Sauk County: 186.3 USD millionSauk County186.3Kenosha County: 183.1 USD millionKenosha County183.1Manitowoc County: 180.5 USD millionManitowoc County180.5Jefferson County: 160.4 USD millionJefferson County160.4Walworth County: 141.9 USD millionWalworth County141.9Calumet County: 123.2 USD millionCalumet County123.2Dodge County: 122.7 USD millionDodge County122.7Grant County: 122.6 USD millionGrant County122.6Columbia County: 114.9 USD millionColumbia County114.9Barron County: 95.9 USD millionBarron County95.9Dunn County: 94.9 USD millionDunn County94.9Douglas County: 94.1 USD millionDouglas County94.1Chippewa County: 92.4 USD millionChippewa County92.4Monroe County: 91.4 USD millionMonroe County91.4Waupaca County: 89.4 USD millionWaupaca County89.4Langlade County: 87.3 USD millionLanglade County87.3Green County: 83.7 USD millionGreen County83.7Marinette County: 74.9 USD millionMarinette County74.9Oneida County: 73.1 USD millionOneida County73.1Green Lake County: 72.5 USD millionGreen Lake County72.5Vernon County: 67.3 USD millionVernon County67.3Polk County: 63.2 USD millionPolk County63.2Taylor County: 56.6 USD millionTaylor County56.6Shawano County: 47.8 USD millionShawano County47.8Iowa County: 46.1 USD millionIowa County46.1Door County: 45.4 USD millionDoor County45.4Trempealeau County: 44.2 USD millionTrempealeau County44.2Ashland County: 44.1 USD millionAshland County44.1Waushara County: 37.6 USD millionWaushara County37.6Juneau County: 33.9 USD millionJuneau County33.9Jackson County: 31.9 USD millionJackson County31.9Sawyer County: 31.4 USD millionSawyer County31.4Vilas County: 31.4 USD millionVilas County31.4Kewaunee County: 30.5 USD millionKewaunee County30.5Buffalo County: 30 USD millionBuffalo County30Oconto County: 26.9 USD millionOconto County26.9Richland County: 26 USD millionRichland County26Lafayette County: 23.5 USD millionLafayette County23.5Rusk County: 19.9 USD millionRusk County19.9
USD million. Source: U.S. Census Bureau, Economic Census basic statistics by geography (EC1700BASIC, EC2200BASIC): sales, value of shipments, or revenue (RCPTOT) of finance and insurance (NAICS 52), all establishments. Retrieved 2026-10-12.

Full ranking

About this ranking

Sales, value of shipments or revenue of employer establishments in finance and insurance (NAICS 52), in millions of current US dollars, from the U.S. Census Bureau Economic Census. Excludes funds, trusts and other financial vehicles (NAICS 525).

Economic Census, taken every five years: values exist for 2017 and 2022 only, and the 2027 census publishes about 2029. Revenue of employer establishments located in the place, in millions of current US dollars, not adjusted for inflation; nonemployers (nonemployer_receipts_usd_*) are not included, and government owned establishments are generally out of scope. Manufacturing is the value of shipments and wholesale and retail trade are sales, so an establishment selling to another counts in both and sectors do not add up to output or GDP. Cells that would disclose individual companies (flag D) or that Census does not publish are missing here, not zero; counties are published for 14 of the 18 sectors. Sectors follow NAICS 2017 for 2017 and NAICS 2022 for 2022.

Every value in the ranking comes from the same publisher and the same period, so the counties are compared on one definition. Equal values share a rank.

How to cite

U.S. Census Bureau. Economic Census basic statistics by geography (EC1700BASIC, EC2200BASIC): sales, value of shipments, or revenue (RCPTOT) of finance and insurance (NAICS 52), all establishments. https://www2.census.gov/programs-surveys/economic-census/data/2022/sector00/EC2200BASIC.zip. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

U.S. Census Bureau. (2024). Economic Census basic statistics by geography (EC1700BASIC, EC2200BASIC): sales, value of shipments, or revenue (RCPTOT) of finance and insurance (NAICS 52), all establishments (Counties in Wisconsin by business revenue: finance and insurance (Economic Census), 2022) [Data set]. Retrieved October 12, 2026, from https://www2.census.gov/programs-surveys/economic-census/data/2022/sector00/EC2200BASIC.zip

MLA 9

Economic Census basic statistics by geography (EC1700BASIC, EC2200BASIC): sales, value of shipments, or revenue (RCPTOT) of finance and insurance (NAICS 52), all establishments, Counties in Wisconsin by business revenue: finance and insurance (Economic Census), 2022. U.S. Census Bureau, 12 Dec. 2024, https://www2.census.gov/programs-surveys/economic-census/data/2022/sector00/EC2200BASIC.zip. Invokely, https://invokely.ai/rankings/business-revenue-finance-insurance/wisconsin-counties. Accessed 12 Oct. 2026.

Chicago (author-date)

U.S. Census Bureau. 2024. Economic Census basic statistics by geography (EC1700BASIC, EC2200BASIC): sales, value of shipments, or revenue (RCPTOT) of finance and insurance (NAICS 52), all establishments. Counties in Wisconsin by business revenue: finance and insurance (Economic Census), 2022. Dataset. Accessed October 12, 2026. https://www2.census.gov/programs-surveys/economic-census/data/2022/sector00/EC2200BASIC.zip. Also distributed by Invokely, https://invokely.ai/rankings/business-revenue-finance-insurance/wisconsin-counties.

Harvard

U.S. Census Bureau (2024) Economic Census basic statistics by geography (EC1700BASIC, EC2200BASIC): sales, value of shipments, or revenue (RCPTOT) of finance and insurance (NAICS 52), all establishments, Counties in Wisconsin by business revenue: finance and insurance (Economic Census), 2022 [Dataset]. Available at: https://www2.census.gov/programs-surveys/economic-census/data/2022/sector00/EC2200BASIC.zip, via Invokely: https://invokely.ai/rankings/business-revenue-finance-insurance/wisconsin-counties (Accessed: 12 October 2026).

BibTeX
@misc{census_counties_in_wisconsin_by_2022,
  author = {{U.S. Census Bureau}},
  title = {{Economic Census basic statistics by geography (EC1700BASIC, EC2200BASIC): sales, value of shipments, or revenue (RCPTOT) of finance and insurance (NAICS 52), all establishments: Counties in Wisconsin by business revenue: finance and insurance (Economic Census), 2022}},
  year = {2024},
  howpublished = {Data set},
  url = {https://www2.census.gov/programs-surveys/economic-census/data/2022/sector00/EC2200BASIC.zip},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/business-revenue-finance-insurance/wisconsin-counties. Publisher attribution: U.S. Census Bureau. Economic Census basic statistics by geography (EC1700BASIC, EC2200BASIC): sales, value of shipments, or revenue (RCPTOT) of finance and insurance (NAICS 52), all establishments. https://www2.census.gov/programs-surveys/economic-census/data/2022/sector00/EC2200BASIC.zip. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - U.S. Census Bureau
TI  - Economic Census basic statistics by geography (EC1700BASIC, EC2200BASIC): sales, value of shipments, or revenue (RCPTOT) of finance and insurance (NAICS 52), all establishments: Counties in Wisconsin by business revenue: finance and insurance (Economic Census), 2022
PY  - 2024
DA  - 2024/12/12
PB  - U.S. Census Bureau
DB  - Invokely
UR  - https://www2.census.gov/programs-surveys/economic-census/data/2022/sector00/EC2200BASIC.zip
L2  - https://invokely.ai/rankings/business-revenue-finance-insurance/wisconsin-counties
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/business-revenue-finance-insurance/wisconsin-counties.
N1  - Publisher attribution: U.S. Census Bureau. Economic Census basic statistics by geography (EC1700BASIC, EC2200BASIC): sales, value of shipments, or revenue (RCPTOT) of finance and insurance (NAICS 52), all establishments. https://www2.census.gov/programs-surveys/economic-census/data/2022/sector00/EC2200BASIC.zip. Retrieved 2026-10-12.
ER  - 
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Rank Counties in Wisconsin by business revenue: finance and insurance (Economic Census) using official data, and cite the source.
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Questions

Which county has the highest business revenue: finance and insurance (Economic Census)?

Milwaukee County, with $68 billion in 2022, according to the U.S. Census Bureau.

Which county has the lowest business revenue: finance and insurance (Economic Census)?

Rusk County, with $19.95 million in 2022.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: U.S. Census Bureau, Economic Census basic statistics by geography (EC1700BASIC, EC2200BASIC): sales, value of shipments, or revenue (RCPTOT) of finance and insurance (NAICS 52), all establishments. Retrieved 2026-10-12.

Business revenue: finance and insurance (Economic Census): other rankings

Counties in Wisconsin: more rankings