Vilas County in figures

A profile of Vilas County from official statistics: 27 figures in 6 sections, each with its period, its change from a year earlier, its rank among similar places where a ranking exists, and its source.

Figures last updated on 2026-10-12.

People
Work and income
Economy
Prices and housing
Business and tourism
Energy and environment
Sources and citations

People

Population in Vilas County was 23,761 in 2025, up less than 0.1% from 2024, and the 24th lowest of 72 counties in Wisconsin.

Population23,7612025Up less than 0.1% from 2024The 24th lowest of 72 counties in Wisconsin

Median age55.7 years2024Up 0.2 years from 2023Tied for the 3rd highest of 72 counties in Wisconsin

Population aged 65 and over37.1%2025Up 1 percentage point from 2024The highest of 72 counties in Wisconsin

Foreign-born population share1.7%2024Up 0.2 percentage points from 2023

Population density10.7 inhabitants per km²2025Up less than 0.1% from 2024

Net domestic migration, July to June2552025, estimatedCompared with 161 in 2024

Population, 2020 to 2025. persons. Source: U.S. Census Bureau, Annual estimates of the resident population for the United States, states and counties, 1 July (Population Estimates Program).

Sources: U.S. Census Bureau, Annual estimates of the resident population for the United States, states and counties, 1 July (Population Estimates Program); U.S. Census Bureau, American Community Survey 5-year estimates, table B01002: median age, total population; U.S. Census Bureau, Population Estimates Program, county population by age and sex (cc-est agesex): residents aged 65 and over as a percentage of the total, 1 July; states and the nation summed from counties; U.S. Census Bureau, American Community Survey 5-year estimates, table B05002: foreign-born population as a percentage of the total population, calculated with stored inputs; U.S. Census Bureau, Population Estimates Program resident population on 1 July divided by land area from the latest Census Gazetteer files, persons per km²; U.S. Census Bureau, Population Estimates Program: net domestic migration, states and counties, July 1 of the previous year to June 30 of the reported year; vintage 2020 files for 2011 to 2020 and the latest 2020s vintage from 2021. Population and demography statistics and rankings

Work and income

Unemployment rate in Vilas County was 3.5% (provisional) in August 2026, up 0.5 percentage points from August 2025, and tied for the 25th highest of 72 counties in Wisconsin.

Unemployment rate3.5%August 2026, provisionalUp 0.5 percentage points from August 2025Tied for the 25th highest of 72 counties in Wisconsin

Median household income$68,4312024Up 1.9% from 2023The 28th lowest of 72 counties in Wisconsin

Per capita personal income$71,5062024Up 4.9% from 2023The 8th highest of 72 counties in Wisconsin

Poverty rate (US official measure)10.4%2024Down 1.9 percentage points from 2023

Gini index43.62024Down 1.1 points from 2023

Unemployment rate, July 2021 to August 2026. %. Source: U.S. Bureau of Labor Statistics, Local Area Unemployment Statistics: unemployment rate by county, not seasonally adjusted.

Sources: U.S. Bureau of Labor Statistics, Local Area Unemployment Statistics: unemployment rate by county, not seasonally adjusted; U.S. Census Bureau, American Community Survey 5-year estimates, table B19013: median household income in the past 12 months; U.S. Bureau of Economic Analysis, CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents; U.S. Census Bureau, Small Area Income and Poverty Estimates (SAIPE): percent of people of all ages in poverty, states and counties; U.S. Census Bureau, American Community Survey 5-year estimates, table B19083: Gini index of household income inequality (coefficient multiplied by 100). Labor market statistics and rankings

Economy

GDP (US dollars) in Vilas County was $1.34 billion in 2024, up 3.9% from 2023, and the 25th lowest of 72 counties in Wisconsin.

Gross domestic product (GDP), US dollars$1.34 billion2024Up 3.9% from 2023The 25th lowest of 72 counties in Wisconsin

GDP per capita, US dollars$56,0562024Up 3.8% from 2023The 32nd lowest of 72 counties in Wisconsin

Real GDP growth1.4%2024Down 7.6 percentage points from 2023Tied for the 26th lowest of 72 counties in Wisconsin

Gross domestic product (GDP), US dollars, 2001 to 2024. USD million. Source: U.S. Bureau of Economic Analysis, CAGDP1: county GDP summary, current-dollar GDP (published in thousands of dollars, shown in millions).

Sources: U.S. Bureau of Economic Analysis, CAGDP1: county GDP summary, current-dollar GDP (published in thousands of dollars, shown in millions); Invokely, GDP in current dollars (BEA SAGDP2 and CAGDP1) divided by mid-year population (BEA SAINC1 and CAINC1); U.S. Bureau of Economic Analysis, CAGDP11: annual percent change in real GDP, all industry total, individual counties and county equivalents. Economy statistics and rankings

Prices and housing

Median home value in Vilas County was $300,000 in 2024, up 10.8% from 2023, and the 9th highest of 72 counties in Wisconsin.

Median home value$300,0002024Up 10.8% from 2023The 9th highest of 72 counties in Wisconsin

County house price annual change, sales and refinances3.72%2025Down 6.78 percentage points from 2024The 12th lowest of 71 counties in Wisconsin

Median gross rent (monthly)$8472024Up 4.6% from 2023Tied for the 29th lowest of 72 counties in Wisconsin

Homeownership rate (US, housing units)84%2024Up 0.6 percentage points from 2023

Housing units authorized by building permits3142025, estimatedDown 7.9% from 2024

Median home value, 2021 to 2024. USD. Source: U.S. Census Bureau, American Community Survey 5-year estimates, table B25077: median value (dollars), owner-occupied housing units.

Sources: U.S. Census Bureau, American Community Survey 5-year estimates, table B25077: median value (dollars), owner-occupied housing units; Federal Housing Finance Agency, FHFA developmental all-transactions county house prices, published annual percent change, nominal, not seasonally adjusted; U.S. Census Bureau, American Community Survey 5-year estimates, table B25064: median gross rent (dollars), renter-occupied housing units paying cash rent; U.S. Census Bureau, American Community Survey 5-year estimates, table B25003: owner-occupied housing units as a percentage of occupied housing units, calculated with stored inputs; U.S. Census Bureau, Building Permits Survey: final annual county estimates of new privately owned housing units authorized, including imputation. Housing statistics and rankings

Business and tourism

Employer firms in Vilas County were 750 in 2023, up 0.1% from 2022, and the 33rd lowest of 72 counties in Wisconsin.

Employer firms7502023Up 0.1% from 2022The 33rd lowest of 72 counties in Wisconsin

Establishment entry rate9.863%2023Down 0.83 percentage points from 2022The 14th highest of 72 counties in Wisconsin

Establishment exit rate10.112%2023Down 1.45 percentage points from 2022The 8th highest of 71 counties in Wisconsin

Job creation rate15.415%2023Down 4.01 percentage points from 2022

Farms342022No 2021 figure to compare

Employer firms, 1999 to 2023. count. Source: U.S. Census Bureau, Business Dynamics Statistics: employer firms, all covered industries, nation, states and counties.

Sources: U.S. Census Bureau, Business Dynamics Statistics: employer firms, all covered industries, nation, states and counties; U.S. Census Bureau, Business Dynamics Statistics: establishment entry rate, all covered industries, nation and states from 1978, counties from 2010; U.S. Census Bureau, Business Dynamics Statistics: establishment exit rate, all covered industries, nation and states from 1978, counties from 2010; U.S. Census Bureau, Business Dynamics Statistics: job creation rate, all covered industries, nation and states from 1978, counties from 2010; U.S. Department of Agriculture, National Agricultural Statistics Service, Census of Agriculture: number of farms, nation, states and counties (1997 to 2022). Companies statistics and rankings

Energy and environment

Median Air Quality Index (US EPA) in Vilas County was 36 in 2025, down 1 point from 2024, and the 7th lowest of 32 counties in Wisconsin in 2013.

Median Air Quality Index (US EPA)362025Down 1 point from 2024The 7th lowest of 32 counties in Wisconsin in 2013

Share of days with good air quality (US EPA AQI)92%2025Down 4.6 percentage points from 2024The 7th highest of 32 counties in Wisconsin in 2013

Average annual temperature39.6 °F2025Down 3.4 °F from 2024The lowest of 72 counties in Wisconsin

Median Air Quality Index (US EPA), 2001 to 2025. index. Source: U.S. Environmental Protection Agency, EPA AirData annual AQI by county: median daily AQI.

Sources: U.S. Environmental Protection Agency, EPA AirData annual AQI by county: median daily AQI; U.S. Environmental Protection Agency, EPA AirData annual AQI by county: good days as a share of days with an AQI, calculated with stored counts; NOAA National Centers for Environmental Information, NOAA Climate at a Glance, January to December average temperature, counties. Environment and emissions statistics and rankings

Sources and citations

Each figure comes from the table cited here. Cite the publisher; these citations include any notice the publisher requires.

U.S. Census Bureau. Annual estimates of the resident population for the United States, states and counties, 1 July (Population Estimates Program). https://www2.census.gov/programs-surveys/popest/datasets/2020-2025/. Retrieved 2026-10-08.
U.S. Census Bureau. American Community Survey 5-year estimates, table B01002: median age, total population. https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b01002.dat. Retrieved 2026-10-08.
U.S. Census Bureau. Population Estimates Program, county population by age and sex (cc-est agesex): residents aged 65 and over as a percentage of the total, 1 July; states and the nation summed from counties. https://www2.census.gov/programs-surveys/popest/datasets/2020-2025/counties/asrh/cc-est2025-agesex-all.csv. Retrieved 2026-10-09.
U.S. Census Bureau. American Community Survey 5-year estimates, table B05002: foreign-born population as a percentage of the total population, calculated with stored inputs. https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b05002.dat. Retrieved 2026-10-09.
U.S. Census Bureau. Population Estimates Program resident population on 1 July divided by land area from the latest Census Gazetteer files, persons per km². https://www2.census.gov/programs-surveys/popest/datasets/2020-2025/. Retrieved 2026-10-09.
U.S. Census Bureau. Population Estimates Program: net domestic migration, states and counties, July 1 of the previous year to June 30 of the reported year; vintage 2020 files for 2011 to 2020 and the latest 2020s vintage from 2021. https://www.census.gov/programs-surveys/popest/data/data-sets.html. Retrieved 2026-10-12.
U.S. Bureau of Labor Statistics. Local Area Unemployment Statistics: unemployment rate by county, not seasonally adjusted. https://download.bls.gov/pub/time.series/la/la.data.0.CurrentU25-29. Retrieved 2026-10-08.
U.S. Census Bureau. American Community Survey 5-year estimates, table B19013: median household income in the past 12 months. https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b19013.dat. Retrieved 2026-10-08.
U.S. Bureau of Economic Analysis. CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents. https://apps.bea.gov/regional/zip/CAINC1.zip. Retrieved 2026-10-11.
U.S. Census Bureau. Small Area Income and Poverty Estimates (SAIPE): percent of people of all ages in poverty, states and counties. https://www2.census.gov/programs-surveys/saipe/datasets/2024/2024-state-and-county/est24all.txt. Retrieved 2026-10-08.
U.S. Census Bureau. American Community Survey 5-year estimates, table B19083: Gini index of household income inequality (coefficient multiplied by 100). https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b19083.dat. Retrieved 2026-10-10.
U.S. Bureau of Economic Analysis. CAGDP1: county GDP summary, current-dollar GDP (published in thousands of dollars, shown in millions). https://apps.bea.gov/regional/zip/CAGDP1.zip. Retrieved 2026-10-08.
Invokely calculation from GDP in current dollars (BEA SAGDP2 and CAGDP1) divided by mid-year population (BEA SAINC1 and CAINC1). https://invokely.ai/docs/methodology#gdp_per_capita_usd. Retrieved 2026-10-09.
U.S. Bureau of Economic Analysis. CAGDP11: annual percent change in real GDP, all industry total, individual counties and county equivalents. https://apps.bea.gov/regional/zip/CAGDP11.zip. Retrieved 2026-10-08.
U.S. Census Bureau. American Community Survey 5-year estimates, table B25077: median value (dollars), owner-occupied housing units. https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b25077.dat. Retrieved 2026-10-09.
Federal Housing Finance Agency (FHFA). FHFA developmental all-transactions county house prices, published annual percent change, nominal, not seasonally adjusted. https://www.fhfa.gov/hpi/download/annual/hpi_at_county.xlsx. Retrieved 2026-10-10.
U.S. Census Bureau. American Community Survey 5-year estimates, table B25064: median gross rent (dollars), renter-occupied housing units paying cash rent. https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b25064.dat. Retrieved 2026-10-09.
U.S. Census Bureau. American Community Survey 5-year estimates, table B25003: owner-occupied housing units as a percentage of occupied housing units, calculated with stored inputs. https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b25003.dat. Retrieved 2026-10-09.
U.S. Census Bureau. Building Permits Survey: final annual county estimates of new privately owned housing units authorized, including imputation. https://www2.census.gov/econ/bps/County/co2025a.txt. Retrieved 2026-10-10.
U.S. Census Bureau. Business Dynamics Statistics: employer firms, all covered industries, nation, states and counties. https://www2.census.gov/programs-surveys/bds/tables/time-series/2023/bds2023_st_cty.csv. Retrieved 2026-10-11.
U.S. Census Bureau. Business Dynamics Statistics: establishment entry rate, all covered industries, nation and states from 1978, counties from 2010. https://www2.census.gov/programs-surveys/bds/tables/time-series/2023/bds2023_st_cty.csv. Retrieved 2026-10-12.
U.S. Census Bureau. Business Dynamics Statistics: establishment exit rate, all covered industries, nation and states from 1978, counties from 2010. https://www2.census.gov/programs-surveys/bds/tables/time-series/2023/bds2023_st_cty.csv. Retrieved 2026-10-12.
U.S. Census Bureau. Business Dynamics Statistics: job creation rate, all covered industries, nation and states from 1978, counties from 2010. https://www2.census.gov/programs-surveys/bds/tables/time-series/2023/bds2023_st_cty.csv. Retrieved 2026-10-12.
Source: USDA National Agricultural Statistics Service, Census of Agriculture. Census of Agriculture: number of farms, nation, states and counties (1997 to 2022). Retrieved through Data Commons (datacommons.org). https://www.nass.usda.gov/AgCensus/. Retrieved 2026-10-11. Retrieved through Data Commons (https://datacommons.org).
U.S. Environmental Protection Agency, Air Quality System, AirData. EPA AirData annual AQI by county: median daily AQI. https://aqs.epa.gov/aqsweb/airdata/download_files.html#Annual. Retrieved 2026-10-12.
U.S. Environmental Protection Agency, Air Quality System, AirData. EPA AirData annual AQI by county: good days as a share of days with an AQI, calculated with stored counts. https://aqs.epa.gov/aqsweb/airdata/download_files.html#Annual. Retrieved 2026-10-12.
NOAA National Centers for Environmental Information, Climate at a Glance. NOAA Climate at a Glance, January to December average temperature, counties. From the NOAA Monthly U.S. Climate Divisional Database (nClimDiv), doi:10.7289/V5M32STR. https://www.ncei.noaa.gov/access/monitoring/climate-at-a-glance/county/mapping. Retrieved 2026-10-12.

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