Cities in Wisconsin by per capita income (US five-year survey estimate)

Mequon, WI had the highest per capita income (US five-year survey estimate) of 97 cities in 2023, at $79,269. Whitewater, WI had the lowest, at $24,009. The median was $42,914 and the figure for Wisconsin was $42,019. Source: the U.S. Census Bureau.

Highest79,269Mequon, WI

Lowest24,009Whitewater, WI

Median42,91497 cities

Wisconsin42,019History

Top 40 cities, 2023

USD. Source: U.S. Census Bureau, American Community Survey 5-year estimates, table B19301: per capita income in the past 12 months, in inflation-adjusted dollars of the final year, US cities (incorporated places of 10,000 or more). Retrieved 2026-10-12.

Full ranking

Rank	Cities	2023 USD	Change on 2022
1	Mequon, WI	79,269	+1.9%
2	Whitefish Bay, WI	76,848	+11.4%
3	Brookfield, WI	67,459	+1.1%
4	Richfield, WI	64,595	+6%
5	Pewaukee, WI	63,774	+2.5%
6	Shorewood, WI	62,856	+1.1%
7	Waunakee, WI	62,751	+2.2%
8	Hartland, WI	57,359	+3.5%
9	Middleton, WI	57,310	-2.9%
10	Wauwatosa, WI	56,055	+4.2%
11	Fitchburg, WI	55,926	+0.3%
12	New Berlin, WI	55,915	+2.1%
13	Menomonee Falls, WI	55,721	+0.3%
14	Muskego, WI	55,457	+3.2%
15	Verona, WI	54,861	+8.1%
16	Cedarburg, WI	54,649	+7.2%
17	Sussex, WI	54,450	+10.9%
18	Hobart, WI	53,848	-8.4%
19	Oconomowoc, WI	53,743	+7.5%
20	Germantown, WI	52,888	+8.4%
21	Hudson, WI	52,711	+14.1%
22	Franklin, WI	51,764	+4%
23	Onalaska, WI	50,428	+3.4%
24	Greenville, WI	48,816	+7.5%
25	Suamico, WI	48,713	+2.1%
26	Pleasant Prairie, WI	48,680	+3.4%
27	Madison, WI	48,557	+4.1%
28	DeForest, WI	48,461	+15.4%
29	Appleton, WI	48,093	+5.8%
30	Oregon, WI	48,043	+0.6%
31	Harrison, WI	47,915	+5.7%
32	Oak Creek, WI	47,480	+5.5%
33	Howard, WI	47,102	+6.6%
34	Mount Pleasant, WI	47,100	+3.8%
35	Windsor, WI	47,066	-2.1%
36	Grafton, WI	46,937	+2.9%
37	Salem Lakes, WI	46,879	+1.8%
38	Sun Prairie, WI	45,715	+3.3%
39	Caledonia, WI	45,675	+2%
40	Glendale, WI	45,481	-0.2%
41	Burlington, WI	44,708	+4.7%
42	Greendale, WI	44,339	+1.8%
43	Stoughton, WI	44,314	+8%
44	Ashwaubenon, WI	44,298	+7.4%
45	Fox Crossing, WI	43,328	+1.5%
46	Waukesha, WI	43,090	+4.6%
47	Bellevue, WI	43,077	+3.9%
48	Port Washington, WI	42,950	+2.6%
49	Brown Deer, WI	42,914	+10.9%
50	Little Chute, WI	42,877	+0.7%
51	Allouez, WI	42,125	+4.5%
52	Neenah, WI	42,035	+8.3%
53	Kaukauna, WI	41,981	+12%
54	Greenfield, WI	41,175	+2.4%
55	New Richmond, WI	40,766	+12%
56	Plover, WI	40,730	+2.8%
57	Holmen, WI	40,693	+3.3%
58	Weston, WI	40,544	+5%
59	Marshfield, WI	40,029	+2.1%
60	West Bend, WI	39,939	+3.2%
61	West Allis, WI	39,423	+10.2%
62	Beaver Dam, WI	38,989	+5.1%
63	Elkhorn, WI	38,900	+8%
64	Monroe, WI	38,881	+5%
65	Baraboo, WI	38,863	+8.4%
66	Hartford, WI	38,553	+7.2%
67	De Pere, WI	38,148	+3.7%
68	Cudahy, WI	37,908	+1.8%
69	Eau Claire, WI	37,527	+4.5%
70	Fort Atkinson, WI	37,474	+4.5%
71	Reedsburg, WI	36,715	+4%
72	Janesville, WI	36,639	+4.3%
73	South Milwaukee, WI	36,428	+3.8%
74	Marinette, WI	36,082	+11%
75	Superior, WI	36,031	+9.1%
76	Kenosha, WI	35,678	+5.3%
77	Manitowoc, WI	35,671	+6.7%
78	Wausau, WI	35,290	+1.9%
79	Menasha, WI	35,219	-0.1%
80	River Falls, WI	34,809	+9.4%
81	Green Bay, WI	34,514	+7.9%
82	La Crosse, WI	34,356	+4.7%
83	Two Rivers, WI	33,446	+2.3%
84	Fond du Lac, WI	33,007	+5.5%
85	Sheboygan, WI	32,836	+4.9%
86	Oshkosh, WI	32,748	+8.5%
87	Stevens Point, WI	32,670	+5.2%
88	Chippewa Falls, WI	32,629	+8.9%
89	Watertown, WI	32,036	+1.4%
90	Waupun, WI	30,756	-6.2%
91	Wisconsin Rapids, WI	30,656	+5.2%
92	Menomonie, WI	30,159	+7.6%
93	Beloit, WI	29,783	+0.9%
94	Milwaukee, WI	29,679	+5.7%
95	Racine, WI	28,533	+5.3%
96	Platteville, WI	24,540	-1.8%
97	Whitewater, WI	24,009	+11%

Other periods

2024
2023
2022
2021

About this ranking

Total money income received in the past 12 months by people aged 15 and over, divided by the total population, including children, in US dollars adjusted to the last year of the period. United States: American Community Survey five-year estimate, where the period shown is the last year of the five-year span.

Survey-reported money income before taxes. Lower than BEA per_capita_personal_income, which also counts employer contributions, imputed income and government transfers in kind.

Every value in the ranking comes from the same publisher and the same period, so the cities are compared on one definition. 1 cities with data in other periods have no value for 2023 and are left out rather than filled from another source. Equal values share a rank.

How to cite

U.S. Census Bureau. American Community Survey 5-year estimates, table B19301: per capita income in the past 12 months, in inflation-adjusted dollars of the final year, US cities (incorporated places of 10,000 or more). https://www2.census.gov/programs-surveys/acs/summary_file/2023/table-based-SF/data/5YRData/acsdt5y2023-b19301.dat. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

U.S. Census Bureau. (2026). American Community Survey 5-year estimates, table B19301: per capita income in the past 12 months, in inflation-adjusted dollars of the final year, US cities (incorporated places of 10,000 or more) (Cities in Wisconsin by per capita income (US five-year survey estimate), 2023) [Data set]. Retrieved October 12, 2026, from https://www2.census.gov/programs-surveys/acs/summary_file/2023/table-based-SF/data/5YRData/acsdt5y2023-b19301.dat

MLA 9

American Community Survey 5-year estimates, table B19301: per capita income in the past 12 months, in inflation-adjusted dollars of the final year, US cities (incorporated places of 10,000 or more), Cities in Wisconsin by per capita income (US five-year survey estimate), 2023. U.S. Census Bureau, 29 Jan. 2026, https://www2.census.gov/programs-surveys/acs/summary_file/2023/table-based-SF/data/5YRData/acsdt5y2023-b19301.dat. Invokely, https://invokely.ai/rankings/per-capita-income-acs/wisconsin-cities?period=2023. Accessed 12 Oct. 2026.

Chicago (author-date)

U.S. Census Bureau. 2026. American Community Survey 5-year estimates, table B19301: per capita income in the past 12 months, in inflation-adjusted dollars of the final year, US cities (incorporated places of 10,000 or more). Cities in Wisconsin by per capita income (US five-year survey estimate), 2023. Dataset. Accessed October 12, 2026. https://www2.census.gov/programs-surveys/acs/summary_file/2023/table-based-SF/data/5YRData/acsdt5y2023-b19301.dat. Also distributed by Invokely, https://invokely.ai/rankings/per-capita-income-acs/wisconsin-cities?period=2023.

Harvard

U.S. Census Bureau (2026) American Community Survey 5-year estimates, table B19301: per capita income in the past 12 months, in inflation-adjusted dollars of the final year, US cities (incorporated places of 10,000 or more), Cities in Wisconsin by per capita income (US five-year survey estimate), 2023 [Dataset]. Available at: https://www2.census.gov/programs-surveys/acs/summary_file/2023/table-based-SF/data/5YRData/acsdt5y2023-b19301.dat, via Invokely: https://invokely.ai/rankings/per-capita-income-acs/wisconsin-cities?period=2023 (Accessed: 12 October 2026).

BibTeX

@misc{census_cities_in_wisconsin_by_2023,
  author = {{U.S. Census Bureau}},
  title = {{American Community Survey 5-year estimates, table B19301: per capita income in the past 12 months, in inflation-adjusted dollars of the final year, US cities (incorporated places of 10,000 or more): Cities in Wisconsin by per capita income (US five-year survey estimate), 2023}},
  year = {2026},
  howpublished = {Data set},
  url = {https://www2.census.gov/programs-surveys/acs/summary_file/2023/table-based-SF/data/5YRData/acsdt5y2023-b19301.dat},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/per-capita-income-acs/wisconsin-cities?period=2023. Publisher attribution: U.S. Census Bureau. American Community Survey 5-year estimates, table B19301: per capita income in the past 12 months, in inflation-adjusted dollars of the final year, US cities (incorporated places of 10,000 or more). https://www2.census.gov/programs-surveys/acs/summary\_file/2023/table-based-SF/data/5YRData/acsdt5y2023-b19301.dat. Retrieved 2026-10-12.},
}

RIS

TY  - DATA
AU  - U.S. Census Bureau
TI  - American Community Survey 5-year estimates, table B19301: per capita income in the past 12 months, in inflation-adjusted dollars of the final year, US cities (incorporated places of 10,000 or more): Cities in Wisconsin by per capita income (US five-year survey estimate), 2023
PY  - 2026
DA  - 2026/01/29
PB  - U.S. Census Bureau
DB  - Invokely
UR  - https://www2.census.gov/programs-surveys/acs/summary_file/2023/table-based-SF/data/5YRData/acsdt5y2023-b19301.dat
L2  - https://invokely.ai/rankings/per-capita-income-acs/wisconsin-cities?period=2023
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/per-capita-income-acs/wisconsin-cities?period=2023.
N1  - Publisher attribution: U.S. Census Bureau. American Community Survey 5-year estimates, table B19301: per capita income in the past 12 months, in inflation-adjusted dollars of the final year, US cities (incorporated places of 10,000 or more). https://www2.census.gov/programs-surveys/acs/summary_file/2023/table-based-SF/data/5YRData/acsdt5y2023-b19301.dat. Retrieved 2026-10-12.
ER  -

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Questions

Which city has the highest per capita income (US five-year survey estimate)?

Mequon, WI, with $79,269 in 2023, according to the U.S. Census Bureau.

Which city has the lowest per capita income (US five-year survey estimate)?

Whitewater, WI, with $24,009 in 2023.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: U.S. Census Bureau, American Community Survey 5-year estimates, table B19301: per capita income in the past 12 months, in inflation-adjusted dollars of the final year, US cities (incorporated places of 10,000 or more). Retrieved 2026-10-12. 1 cities have no value for 2023 and are not ranked.