Data / Rankings / Median household income / Cities in Wisconsin

Cities in Wisconsin by median household income

Whitefish Bay, WI had the highest median household income of 97 cities in 2023, at $154,255. Platteville, WI had the lowest, at $42,667. The median was $78,517 and the figure for Wisconsin was $75,670. Source: the U.S. Census Bureau.

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Highest154,255Whitefish Bay, WI
Lowest42,667Platteville, WI
Median78,51797 cities
Wisconsin75,670History

Top 40 cities, 2023

Whitefish Bay, WI: 154,255 USDWhitefish Bay, WI154,255Mequon, WI: 147,391 USDMequon, WI147,391Richfield, WI: 135,774 USDRichfield, WI135,774Waunakee, WI: 128,750 USDWaunakee, WI128,750Brookfield, WI: 124,026 USDBrookfield, WI124,026Verona, WI: 119,148 USDVerona, WI119,148Harrison, WI: 118,047 USDHarrison, WI118,047Muskego, WI: 116,361 USDMuskego, WI116,361Windsor, WI: 115,111 USDWindsor, WI115,111Suamico, WI: 113,614 USDSuamico, WI113,614Pewaukee, WI: 112,093 USDPewaukee, WI112,093Sussex, WI: 112,031 USDSussex, WI112,031Hobart, WI: 111,918 USDHobart, WI111,918Greenville, WI: 110,103 USDGreenville, WI110,103Franklin, WI: 108,342 USDFranklin, WI108,342DeForest, WI: 106,223 USDDeForest, WI106,223Oconomowoc, WI: 105,833 USDOconomowoc, WI105,833Germantown, WI: 104,337 USDGermantown, WI104,337Pleasant Prairie, WI: 103,903 USDPleasant Prairie, WI103,903Oregon, WI: 100,695 USDOregon, WI100,695Menomonee Falls, WI: 98,460 USDMenomonee Falls, WI98,460New Berlin, WI: 97,414 USDNew Berlin, WI97,414Hudson, WI: 97,036 USDHudson, WI97,036Greendale, WI: 95,015 USDGreendale, WI95,015Salem Lakes, WI: 94,554 USDSalem Lakes, WI94,554Wauwatosa, WI: 93,859 USDWauwatosa, WI93,859Oak Creek, WI: 93,120 USDOak Creek, WI93,120Brown Deer, WI: 91,567 USDBrown Deer, WI91,567Caledonia, WI: 91,053 USDCaledonia, WI91,053Sun Prairie, WI: 90,521 USDSun Prairie, WI90,521Mount Pleasant, WI: 90,189 USDMount Pleasant, WI90,189Allouez, WI: 90,035 USDAllouez, WI90,035Shorewood, WI: 89,135 USDShorewood, WI89,135Grafton, WI: 88,634 USDGrafton, WI88,634New Richmond, WI: 87,500 USDNew Richmond, WI87,500Hartland, WI: 87,297 USDHartland, WI87,297Middleton, WI: 85,526 USDMiddleton, WI85,526Fitchburg, WI: 85,420 USDFitchburg, WI85,420Onalaska, WI: 84,898 USDOnalaska, WI84,898Howard, WI: 84,896 USDHoward, WI84,896Whitefish Bay, WI: 154,255 USDWhitefish Bay, WI154,255Mequon, WI: 147,391 USDMequon, WI147,391Richfield, WI: 135,774 USDRichfield, WI135,774Waunakee, WI: 128,750 USDWaunakee, WI128,750Brookfield, WI: 124,026 USDBrookfield, WI124,026Verona, WI: 119,148 USDVerona, WI119,148Harrison, WI: 118,047 USDHarrison, WI118,047Muskego, WI: 116,361 USDMuskego, WI116,361Windsor, WI: 115,111 USDWindsor, WI115,111Suamico, WI: 113,614 USDSuamico, WI113,614Pewaukee, WI: 112,093 USDPewaukee, WI112,093Sussex, WI: 112,031 USDSussex, WI112,031Hobart, WI: 111,918 USDHobart, WI111,918Greenville, WI: 110,103 USDGreenville, WI110,103Franklin, WI: 108,342 USDFranklin, WI108,342DeForest, WI: 106,223 USDDeForest, WI106,223Oconomowoc, WI: 105,833 USDOconomowoc, WI105,833Germantown, WI: 104,337 USDGermantown, WI104,337Pleasant Prairie, WI: 103,903 USDPleasant Prairie, WI103,903Oregon, WI: 100,695 USDOregon, WI100,695Menomonee Falls, WI: 98,460 USDMenomonee Falls, WI98,460New Berlin, WI: 97,414 USDNew Berlin, WI97,414Hudson, WI: 97,036 USDHudson, WI97,036Greendale, WI: 95,015 USDGreendale, WI95,015Salem Lakes, WI: 94,554 USDSalem Lakes, WI94,554Wauwatosa, WI: 93,859 USDWauwatosa, WI93,859Oak Creek, WI: 93,120 USDOak Creek, WI93,120Brown Deer, WI: 91,567 USDBrown Deer, WI91,567Caledonia, WI: 91,053 USDCaledonia, WI91,053Sun Prairie, WI: 90,521 USDSun Prairie, WI90,521Mount Pleasant, WI: 90,189 USDMount Pleasant, WI90,189Allouez, WI: 90,035 USDAllouez, WI90,035Shorewood, WI: 89,135 USDShorewood, WI89,135Grafton, WI: 88,634 USDGrafton, WI88,634New Richmond, WI: 87,500 USDNew Richmond, WI87,500Hartland, WI: 87,297 USDHartland, WI87,297Middleton, WI: 85,526 USDMiddleton, WI85,526Fitchburg, WI: 85,420 USDFitchburg, WI85,420Onalaska, WI: 84,898 USDOnalaska, WI84,898Howard, WI: 84,896 USDHoward, WI84,896
USD. Source: U.S. Census Bureau, American Community Survey 5-year estimates, table B19013: median household income in the past 12 months, US cities (incorporated places of 10,000 or more). Retrieved 2026-10-12.

Full ranking

RankCities2023
USD		Change on 2022
1Whitefish Bay, WI154,255+8.4%
2Mequon, WI147,391+3.8%
3Richfield, WI135,774+5.9%
4Waunakee, WI128,750-2.7%
5Brookfield, WI124,026+1.8%
6Verona, WI119,148+8.4%
7Harrison, WI118,047+7.5%
8Muskego, WI116,361+3.4%
9Windsor, WI115,111+4.6%
10Suamico, WI113,614+2.1%
11Pewaukee, WI112,093+1.8%
12Sussex, WI112,031+6.3%
13Hobart, WI111,918+4.4%
14Greenville, WI110,103+5.4%
15Franklin, WI108,342+7.8%
16DeForest, WI106,223+9.1%
17Oconomowoc, WI105,833+6.8%
18Germantown, WI104,337+2.7%
19Pleasant Prairie, WI103,903+4.3%
20Oregon, WI100,695+5.5%
21Menomonee Falls, WI98,460+1.5%
22New Berlin, WI97,414+2.8%
23Hudson, WI97,036+7.5%
24Greendale, WI95,015+5.9%
25Salem Lakes, WI94,554+3%
26Wauwatosa, WI93,859+0.1%
27Oak Creek, WI93,120+7.8%
28Brown Deer, WI91,567+3.9%
29Caledonia, WI91,053+0.8%
30Sun Prairie, WI90,521+0.2%
31Mount Pleasant, WI90,189+7.6%
32Allouez, WI90,035+6.9%
33Shorewood, WI89,135+2.3%
34Grafton, WI88,634+6.1%
35New Richmond, WI87,500+12.1%
36Hartland, WI87,297+6.2%
37Middleton, WI85,526-2.1%
38Fitchburg, WI85,420-2.1%
39Onalaska, WI84,898+5.7%
40Howard, WI84,896+10.1%
41Plover, WI83,139+9.2%
42Cedarburg, WI82,110+3.1%
43Burlington, WI81,658+1.4%
44Waukesha, WI81,651+5.3%
45Port Washington, WI81,582+6.5%
46Bellevue, WI80,750+6%
47De Pere, WI80,550+2.3%
48Little Chute, WI79,260+14.7%
49Stoughton, WI78,517+7.5%
50Kaukauna, WI78,353+5.1%
51River Falls, WI78,078+8.1%
52Appleton, WI77,450+2.6%
53Glendale, WI77,096-3.5%
54Holmen, WI77,083-1%
55Madison, WI76,983+2.8%
56Weston, WI75,565+5.7%
57Fort Atkinson, WI75,350+4.3%
58West Bend, WI75,043+4.4%
59Fox Crossing, WI74,423+5.3%
60Hartford, WI74,252+4.7%
61Neenah, WI73,880+3.6%
62Baraboo, WI73,515+10.4%
63Elkhorn, WI73,052+0.1%
64Reedsburg, WI71,991+9%
65Janesville, WI71,664+4.5%
66Ashwaubenon, WI71,180+5.1%
67South Milwaukee, WI70,146+2%
68West Allis, WI69,685+7.4%
69Greenfield, WI69,016+2.2%
70Beaver Dam, WI68,757+4.5%
71Kenosha, WI68,532+5.5%
72Watertown, WI68,333+1.7%
73Monroe, WI67,621+8.7%
74Waupun, WI66,931+1.4%
75Cudahy, WI66,717+0.2%
76Eau Claire, WI65,369+2.3%
77Menasha, WI64,392+3%
78Superior, WI63,415+15.4%
79Sheboygan, WI62,953+5.2%
80Green Bay, WI62,546+5.7%
81Chippewa Falls, WI62,133+6.1%
81Manitowoc, WI62,133+3.5%
83Oshkosh, WI61,929+4.6%
84Wausau, WI61,877+4.4%
85Fond du Lac, WI61,620+5%
86Beloit, WI59,975+4.9%
87Marshfield, WI59,294+1.4%
88Two Rivers, WI58,716+4.4%
89Marinette, WI57,461+4.5%
90Stevens Point, WI56,218+4.9%
91Racine, WI55,705+5.6%
92Menomonie, WI54,587+6.5%
93Wisconsin Rapids, WI54,116+5.7%
94La Crosse, WI53,803+3.8%
95Milwaukee, WI51,888+4.3%
96Whitewater, WI49,000+6.2%
97Platteville, WI42,667-8.3%

Other periods

About this ranking

Household income in the past 12 months at the middle of the distribution, in US dollars adjusted to the last year of the period. United States: American Community Survey five-year estimate, where the period shown is the last year of the five-year span.

US dollars. For Spanish places use net_income_per_household (average, EUR).

Every value in the ranking comes from the same publisher and the same period, so the cities are compared on one definition. 1 cities with data in other periods have no value for 2023 and are left out rather than filled from another source. Equal values share a rank.

How to cite

U.S. Census Bureau. American Community Survey 5-year estimates, table B19013: median household income in the past 12 months, US cities (incorporated places of 10,000 or more). https://www2.census.gov/programs-surveys/acs/summary_file/2023/table-based-SF/data/5YRData/acsdt5y2023-b19013.dat. Retrieved 2026-10-12.

Citation styles

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APA 7

U.S. Census Bureau. (2026). American Community Survey 5-year estimates, table B19013: median household income in the past 12 months, US cities (incorporated places of 10,000 or more) (Cities in Wisconsin by median household income, 2023) [Data set]. Retrieved October 12, 2026, from https://www2.census.gov/programs-surveys/acs/summary_file/2023/table-based-SF/data/5YRData/acsdt5y2023-b19013.dat

MLA 9

American Community Survey 5-year estimates, table B19013: median household income in the past 12 months, US cities (incorporated places of 10,000 or more), Cities in Wisconsin by median household income, 2023. U.S. Census Bureau, 29 Jan. 2026, https://www2.census.gov/programs-surveys/acs/summary_file/2023/table-based-SF/data/5YRData/acsdt5y2023-b19013.dat. Invokely, https://invokely.ai/rankings/median-household-income/wisconsin-cities?period=2023. Accessed 12 Oct. 2026.

Chicago (author-date)

U.S. Census Bureau. 2026. American Community Survey 5-year estimates, table B19013: median household income in the past 12 months, US cities (incorporated places of 10,000 or more). Cities in Wisconsin by median household income, 2023. Dataset. Accessed October 12, 2026. https://www2.census.gov/programs-surveys/acs/summary_file/2023/table-based-SF/data/5YRData/acsdt5y2023-b19013.dat. Also distributed by Invokely, https://invokely.ai/rankings/median-household-income/wisconsin-cities?period=2023.

Harvard

U.S. Census Bureau (2026) American Community Survey 5-year estimates, table B19013: median household income in the past 12 months, US cities (incorporated places of 10,000 or more), Cities in Wisconsin by median household income, 2023 [Dataset]. Available at: https://www2.census.gov/programs-surveys/acs/summary_file/2023/table-based-SF/data/5YRData/acsdt5y2023-b19013.dat, via Invokely: https://invokely.ai/rankings/median-household-income/wisconsin-cities?period=2023 (Accessed: 12 October 2026).

BibTeX
@misc{census_cities_in_wisconsin_by_2023,
  author = {{U.S. Census Bureau}},
  title = {{American Community Survey 5-year estimates, table B19013: median household income in the past 12 months, US cities (incorporated places of 10,000 or more): Cities in Wisconsin by median household income, 2023}},
  year = {2026},
  howpublished = {Data set},
  url = {https://www2.census.gov/programs-surveys/acs/summary_file/2023/table-based-SF/data/5YRData/acsdt5y2023-b19013.dat},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/median-household-income/wisconsin-cities?period=2023. Publisher attribution: U.S. Census Bureau. American Community Survey 5-year estimates, table B19013: median household income in the past 12 months, US cities (incorporated places of 10,000 or more). https://www2.census.gov/programs-surveys/acs/summary\_file/2023/table-based-SF/data/5YRData/acsdt5y2023-b19013.dat. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - U.S. Census Bureau
TI  - American Community Survey 5-year estimates, table B19013: median household income in the past 12 months, US cities (incorporated places of 10,000 or more): Cities in Wisconsin by median household income, 2023
PY  - 2026
DA  - 2026/01/29
PB  - U.S. Census Bureau
DB  - Invokely
UR  - https://www2.census.gov/programs-surveys/acs/summary_file/2023/table-based-SF/data/5YRData/acsdt5y2023-b19013.dat
L2  - https://invokely.ai/rankings/median-household-income/wisconsin-cities?period=2023
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/median-household-income/wisconsin-cities?period=2023.
N1  - Publisher attribution: U.S. Census Bureau. American Community Survey 5-year estimates, table B19013: median household income in the past 12 months, US cities (incorporated places of 10,000 or more). https://www2.census.gov/programs-surveys/acs/summary_file/2023/table-based-SF/data/5YRData/acsdt5y2023-b19013.dat. Retrieved 2026-10-12.
ER  -
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Questions

Which city has the highest median household income?

Whitefish Bay, WI, with $154,255 in 2023, according to the U.S. Census Bureau.

Which city has the lowest median household income?

Platteville, WI, with $42,667 in 2023.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: U.S. Census Bureau, American Community Survey 5-year estimates, table B19013: median household income in the past 12 months, US cities (incorporated places of 10,000 or more). Retrieved 2026-10-12. 1 cities have no value for 2023 and are not ranked.

Median household income: other rankings

Cities in Wisconsin: more rankings