Data / Pepin County / Profile

Pepin County in figures

A profile of Pepin County from official statistics: 24 figures in 5 sections, each with its period, its change from a year earlier, its rank among similar places where a ranking exists, and its source.

Figures last updated on 2026-10-12.

People

Population in Pepin County was 7,513 in 2025, down 0.4% from 2024, and the 4th lowest of 72 counties in Wisconsin.

Population7,5132025Down 0.4% from 2024The 4th lowest of 72 counties in Wisconsin
Median age46 years2024Down 0.3 years from 2023The 24th highest of 72 counties in Wisconsin
Population aged 65 and over27.4%2025Up 1.2 percentage points from 2024The 18th highest of 72 counties in Wisconsin
Foreign-born population share1.8%2024Up 0.1 percentage points from 2023
Population density12.5 inhabitants per km²2025Down 0.4% from 2024
Net domestic migration, July to June-372025, estimatedCompared with 45 in 2024
7,3007,3507,4007,4507,5007,5502020202120222023202420252020: 7,349 persons2021: 7,383 persons2022: 7,402 persons2023: 7,478 persons2024: 7,541 persons2025: 7,513 persons
Population, 2020 to 2025. persons. Source: U.S. Census Bureau, Annual estimates of the resident population for the United States, states and counties, 1 July (Population Estimates Program).

Sources: U.S. Census Bureau, Annual estimates of the resident population for the United States, states and counties, 1 July (Population Estimates Program); U.S. Census Bureau, American Community Survey 5-year estimates, table B01002: median age, total population; U.S. Census Bureau, Population Estimates Program, county population by age and sex (cc-est agesex): residents aged 65 and over as a percentage of the total, 1 July; states and the nation summed from counties; U.S. Census Bureau, American Community Survey 5-year estimates, table B05002: foreign-born population as a percentage of the total population, calculated with stored inputs; U.S. Census Bureau, Population Estimates Program resident population on 1 July divided by land area from the latest Census Gazetteer files, persons per km²; U.S. Census Bureau, Population Estimates Program: net domestic migration, states and counties, July 1 of the previous year to June 30 of the reported year; vintage 2020 files for 2011 to 2020 and the latest 2020s vintage from 2021. Population and demography statistics and rankings

Work and income

Unemployment rate in Pepin County was 2.8% (provisional) in August 2026, up 0.1 percentage points from August 2025, and tied for the 7th lowest of 72 counties in Wisconsin.

Unemployment rate2.8%August 2026, provisionalUp 0.1 percentage points from August 2025Tied for the 7th lowest of 72 counties in Wisconsin
Median household income$75,2562024Up 1% from 2023The 26th highest of 72 counties in Wisconsin
Per capita personal income$65,7202024Up 3.1% from 2023The 17th highest of 72 counties in Wisconsin
Poverty rate (US official measure)11%2024Up 0.7 percentage points from 2023
Gini index41.32024Down 0.4 points from 2023
2345672021-072022-042023-012023-102024-072025-042026-082021-07: 3.2 %2021-08: 2.9 %2021-09: 2.4 %2021-10: 2.1 %2021-11: 2.1 %2021-12: 3.2 %2022-01: 4.6 %2022-02: 5.2 %2022-03: 4.6 %2022-04: 3.2 %2022-05: 2.4 %2022-06: 3.2 %2022-07: 3.1 %2022-08: 2.7 %2022-09: 2.4 %2022-10: 2.2 %2022-11: 2.3 %2022-12: 3.3 %2023-01: 4.4 %2023-02: 5.4 %2023-03: 4.5 %2023-04: 3.3 %2023-05: 2.4 %2023-06: 2.9 %2023-07: 2.6 %2023-08: 2.7 %2023-09: 2.4 %2023-10: 2.1 %2023-11: 2.1 %2023-12: 3 %2024-01: 4 %2024-02: 4.8 %2024-03: 3.9 %2024-04: 3 %2024-05: 2.7 %2024-06: 3.1 %2024-07: 2.8 %2024-08: 2.7 %2024-09: 2.3 %2024-10: 2.2 %2024-11: 2.8 %2024-12: 3.3 %2025-01: 5.1 %2025-02: 5.1 %2025-03: 4.9 %2025-04: 3.3 %2025-05: 2.9 %2025-06: 2.9 %2025-07: 2.9 %2025-08: 2.7 %2025-09: 2.3 %2025-11: 2.9 %2025-12: 4 %2026-01: 5.2 %2026-02: 6.1 %2026-03: 5.4 %2026-04: 3 %2026-05: 2.4 %2026-06: 2.9 %2026-07: 2.9 %2026-08: 2.8 %
Unemployment rate, July 2021 to August 2026. %. Source: U.S. Bureau of Labor Statistics, Local Area Unemployment Statistics: unemployment rate by county, not seasonally adjusted.

Sources: U.S. Bureau of Labor Statistics, Local Area Unemployment Statistics: unemployment rate by county, not seasonally adjusted; U.S. Census Bureau, American Community Survey 5-year estimates, table B19013: median household income in the past 12 months; U.S. Bureau of Economic Analysis, CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents; U.S. Census Bureau, Small Area Income and Poverty Estimates (SAIPE): percent of people of all ages in poverty, states and counties; U.S. Census Bureau, American Community Survey 5-year estimates, table B19083: Gini index of household income inequality (coefficient multiplied by 100). Labor market statistics and rankings

Economy

GDP (US dollars) in Pepin County was $384.59 million in 2024, up 3.7% from 2023, and the 4th lowest of 72 counties in Wisconsin.

Gross domestic product (GDP), US dollars$384.59 million2024Up 3.7% from 2023The 4th lowest of 72 counties in Wisconsin
GDP per capita, US dollars$50,9052024Up 2.7% from 2023The 19th lowest of 72 counties in Wisconsin
Real GDP growth1.4%2024Up 3.8 percentage points from 2023Tied for the 26th lowest of 72 counties in Wisconsin
10015020025030035040020012005200920132017202120242001: 148 USD million2002: 159.9 USD million2003: 163.5 USD million2004: 182.9 USD million2005: 190.3 USD million2006: 187 USD million2007: 201.6 USD million2008: 200.6 USD million2009: 191.4 USD million2010: 197.4 USD million2011: 216.3 USD million2012: 230.6 USD million2013: 228.2 USD million2014: 238 USD million2015: 241.7 USD million2016: 241.7 USD million2017: 245.9 USD million2018: 255.9 USD million2019: 271.1 USD million2020: 294.7 USD million2021: 330.4 USD million2022: 363.8 USD million2023: 370.8 USD million2024: 384.6 USD million
Gross domestic product (GDP), US dollars, 2001 to 2024. USD million. Source: U.S. Bureau of Economic Analysis, CAGDP1: county GDP summary, current-dollar GDP (published in thousands of dollars, shown in millions).

Sources: U.S. Bureau of Economic Analysis, CAGDP1: county GDP summary, current-dollar GDP (published in thousands of dollars, shown in millions); Invokely, GDP in current dollars (BEA SAGDP2 and CAGDP1) divided by mid-year population (BEA SAINC1 and CAINC1); U.S. Bureau of Economic Analysis, CAGDP11: annual percent change in real GDP, all industry total, individual counties and county equivalents. Economy statistics and rankings

Prices and housing

Median home value in Pepin County was $214,800 in 2024, up 9.5% from 2023, and the 29th lowest of 72 counties in Wisconsin.

Median home value$214,8002024Up 9.5% from 2023The 29th lowest of 72 counties in Wisconsin
County house price annual change, sales and refinances3.62%2025Down 1.46 percentage points from 2024The 11th lowest of 71 counties in Wisconsin
Median gross rent (monthly)$8692024Up 1% from 2023The 34th lowest of 72 counties in Wisconsin
Homeownership rate (US, housing units)83%2024Down 0.6 percentage points from 2023
Housing units authorized by building permits302025, estimatedUp 36.4% from 2024
140K160K180K200K220K20212022202320242021: 153,900 USD2022: 178,500 USD2023: 196,100 USD2024: 214,800 USD
Median home value, 2021 to 2024. USD. Source: U.S. Census Bureau, American Community Survey 5-year estimates, table B25077: median value (dollars), owner-occupied housing units.

Sources: U.S. Census Bureau, American Community Survey 5-year estimates, table B25077: median value (dollars), owner-occupied housing units; Federal Housing Finance Agency, FHFA developmental all-transactions county house prices, published annual percent change, nominal, not seasonally adjusted; U.S. Census Bureau, American Community Survey 5-year estimates, table B25064: median gross rent (dollars), renter-occupied housing units paying cash rent; U.S. Census Bureau, American Community Survey 5-year estimates, table B25003: owner-occupied housing units as a percentage of occupied housing units, calculated with stored inputs; U.S. Census Bureau, Building Permits Survey: final annual county estimates of new privately owned housing units authorized, including imputation. Housing statistics and rankings

Business and tourism

Employer firms in Pepin County were 175 in 2023, down 2.8% from 2022, and the 4th lowest of 72 counties in Wisconsin.

Employer firms1752023Down 2.8% from 2022The 4th lowest of 72 counties in Wisconsin
Establishment entry rate6.332%2023Down 4.22 percentage points from 2022The lowest of 72 counties in Wisconsin
Establishment exit rate7.916%2023Down 1.05 percentage points from 2022The 31st lowest of 71 counties in Wisconsin
Job creation rate19.195%2023Up 3.73 percentage points from 2022
Farms3902022No 2021 figure to compare
16017018019020019992003200720112015201920231999: 160 count2000: 165 count2001: 163 count2002: 161 count2003: 162 count2004: 172 count2005: 177 count2006: 176 count2007: 180 count2008: 187 count2009: 175 count2010: 170 count2011: 176 count2012: 183 count2013: 176 count2014: 184 count2015: 178 count2016: 187 count2017: 189 count2018: 192 count2019: 187 count2020: 184 count2021: 174 count2022: 180 count2023: 175 count
Employer firms, 1999 to 2023. count. Source: U.S. Census Bureau, Business Dynamics Statistics: employer firms, all covered industries, nation, states and counties.

Sources: U.S. Census Bureau, Business Dynamics Statistics: employer firms, all covered industries, nation, states and counties; U.S. Census Bureau, Business Dynamics Statistics: establishment entry rate, all covered industries, nation and states from 1978, counties from 2010; U.S. Census Bureau, Business Dynamics Statistics: establishment exit rate, all covered industries, nation and states from 1978, counties from 2010; U.S. Census Bureau, Business Dynamics Statistics: job creation rate, all covered industries, nation and states from 1978, counties from 2010; U.S. Department of Agriculture, National Agricultural Statistics Service, Census of Agriculture: number of farms, nation, states and counties (1997 to 2022). Companies statistics and rankings

Sources and citations

Each figure comes from the table cited here. Cite the publisher; these citations include any notice the publisher requires.

  1. U.S. Census Bureau. Annual estimates of the resident population for the United States, states and counties, 1 July (Population Estimates Program). https://www2.census.gov/programs-surveys/popest/datasets/2020-2025/. Retrieved 2026-10-08.
  2. U.S. Census Bureau. American Community Survey 5-year estimates, table B01002: median age, total population. https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b01002.dat. Retrieved 2026-10-08.
  3. U.S. Census Bureau. Population Estimates Program, county population by age and sex (cc-est agesex): residents aged 65 and over as a percentage of the total, 1 July; states and the nation summed from counties. https://www2.census.gov/programs-surveys/popest/datasets/2020-2025/counties/asrh/cc-est2025-agesex-all.csv. Retrieved 2026-10-09.
  4. U.S. Census Bureau. American Community Survey 5-year estimates, table B05002: foreign-born population as a percentage of the total population, calculated with stored inputs. https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b05002.dat. Retrieved 2026-10-09.
  5. U.S. Census Bureau. Population Estimates Program resident population on 1 July divided by land area from the latest Census Gazetteer files, persons per km². https://www2.census.gov/programs-surveys/popest/datasets/2020-2025/. Retrieved 2026-10-09.
  6. U.S. Census Bureau. Population Estimates Program: net domestic migration, states and counties, July 1 of the previous year to June 30 of the reported year; vintage 2020 files for 2011 to 2020 and the latest 2020s vintage from 2021. https://www.census.gov/programs-surveys/popest/data/data-sets.html. Retrieved 2026-10-12.
  7. U.S. Bureau of Labor Statistics. Local Area Unemployment Statistics: unemployment rate by county, not seasonally adjusted. https://download.bls.gov/pub/time.series/la/la.data.0.CurrentU25-29. Retrieved 2026-10-08.
  8. U.S. Census Bureau. American Community Survey 5-year estimates, table B19013: median household income in the past 12 months. https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b19013.dat. Retrieved 2026-10-08.
  9. U.S. Bureau of Economic Analysis. CAINC1: county annual personal income summary, per capita personal income, current dollars, individual counties and county equivalents. https://apps.bea.gov/regional/zip/CAINC1.zip. Retrieved 2026-10-11.
  10. U.S. Census Bureau. Small Area Income and Poverty Estimates (SAIPE): percent of people of all ages in poverty, states and counties. https://www2.census.gov/programs-surveys/saipe/datasets/2024/2024-state-and-county/est24all.txt. Retrieved 2026-10-08.
  11. U.S. Census Bureau. American Community Survey 5-year estimates, table B19083: Gini index of household income inequality (coefficient multiplied by 100). https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b19083.dat. Retrieved 2026-10-10.
  12. U.S. Bureau of Economic Analysis. CAGDP1: county GDP summary, current-dollar GDP (published in thousands of dollars, shown in millions). https://apps.bea.gov/regional/zip/CAGDP1.zip. Retrieved 2026-10-08.
  13. Invokely calculation from GDP in current dollars (BEA SAGDP2 and CAGDP1) divided by mid-year population (BEA SAINC1 and CAINC1). https://invokely.ai/docs/methodology#gdp_per_capita_usd. Retrieved 2026-10-09.
  14. U.S. Bureau of Economic Analysis. CAGDP11: annual percent change in real GDP, all industry total, individual counties and county equivalents. https://apps.bea.gov/regional/zip/CAGDP11.zip. Retrieved 2026-10-08.
  15. U.S. Census Bureau. American Community Survey 5-year estimates, table B25077: median value (dollars), owner-occupied housing units. https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b25077.dat. Retrieved 2026-10-09.
  16. Federal Housing Finance Agency (FHFA). FHFA developmental all-transactions county house prices, published annual percent change, nominal, not seasonally adjusted. https://www.fhfa.gov/hpi/download/annual/hpi_at_county.xlsx. Retrieved 2026-10-10.
  17. U.S. Census Bureau. American Community Survey 5-year estimates, table B25064: median gross rent (dollars), renter-occupied housing units paying cash rent. https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b25064.dat. Retrieved 2026-10-09.
  18. U.S. Census Bureau. American Community Survey 5-year estimates, table B25003: owner-occupied housing units as a percentage of occupied housing units, calculated with stored inputs. https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b25003.dat. Retrieved 2026-10-09.
  19. U.S. Census Bureau. Building Permits Survey: final annual county estimates of new privately owned housing units authorized, including imputation. https://www2.census.gov/econ/bps/County/co2025a.txt. Retrieved 2026-10-10.
  20. U.S. Census Bureau. Business Dynamics Statistics: employer firms, all covered industries, nation, states and counties. https://www2.census.gov/programs-surveys/bds/tables/time-series/2023/bds2023_st_cty.csv. Retrieved 2026-10-11.
  21. U.S. Census Bureau. Business Dynamics Statistics: establishment entry rate, all covered industries, nation and states from 1978, counties from 2010. https://www2.census.gov/programs-surveys/bds/tables/time-series/2023/bds2023_st_cty.csv. Retrieved 2026-10-12.
  22. U.S. Census Bureau. Business Dynamics Statistics: establishment exit rate, all covered industries, nation and states from 1978, counties from 2010. https://www2.census.gov/programs-surveys/bds/tables/time-series/2023/bds2023_st_cty.csv. Retrieved 2026-10-12.
  23. U.S. Census Bureau. Business Dynamics Statistics: job creation rate, all covered industries, nation and states from 1978, counties from 2010. https://www2.census.gov/programs-surveys/bds/tables/time-series/2023/bds2023_st_cty.csv. Retrieved 2026-10-12.
  24. Source: USDA National Agricultural Statistics Service, Census of Agriculture. Census of Agriculture: number of farms, nation, states and counties (1997 to 2022). Retrieved through Data Commons (datacommons.org). https://www.nass.usda.gov/AgCensus/. Retrieved 2026-10-11. Retrieved through Data Commons (https://datacommons.org).

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