Data / Oconomowoc, WI / Profile

Oconomowoc, WI in figures

A profile of Oconomowoc, WI from official statistics: 10 figures in 3 sections, each with its period, its change from a year earlier, its rank among similar places where a ranking exists, and its source.

Figures last updated on 2026-10-12.

People

Population in Oconomowoc, WI was 20,119 in 2025, up 1% from 2024, and the 43rd highest of 98 cities in Wisconsin.

Population20,1192025Up 1% from 2024The 43rd highest of 98 cities in Wisconsin
Median age42.6 years2024Down 0.5 years from 2023The 19th highest of 98 cities in Wisconsin
Foreign-born population share1.5%2024Down 0.4 percentage points from 2023The 6th lowest of 98 cities in Wisconsin
Bachelor's degree or higher, population 25 and over48.4%2024Up 1.5 percentage points from 2023
18K18.5K19K19.5K20K20.5K2020202120222023202420252020: 18,214 persons2021: 18,346 persons2022: 19,207 persons2023: 19,674 persons2024: 19,928 persons2025: 20,119 persons18K18.5K19K19.5K20K20.5K2020202220252020: 18,214 persons2021: 18,346 persons2022: 19,207 persons2023: 19,674 persons2024: 19,928 persons2025: 20,119 persons
Population, 2020 to 2025. persons. Source: U.S. Census Bureau, Annual estimates of the resident population for incorporated places, 1 July (Population Estimates Program, subcounty totals).

Sources: U.S. Census Bureau, Annual estimates of the resident population for incorporated places, 1 July (Population Estimates Program, subcounty totals); U.S. Census Bureau, American Community Survey 5-year estimates, table B01002: median age, total population, US cities (incorporated places of 10,000 or more); U.S. Census Bureau, American Community Survey 5-year estimates, table B05002: foreign-born population as a percentage of the total population, calculated with stored inputs, US cities (incorporated places of 10,000 or more); U.S. Census Bureau, American Community Survey 5-year estimates, table B15003: population 25 years and over with a bachelor's degree or higher as a percentage of the population 25 years and over, calculated with stored inputs, US cities (incorporated places of 10,000 or more). Population and demography statistics and rankings

Work and income

Median household income in Oconomowoc, WI was $106,425 in 2024, up 0.6% from 2023, and the 16th highest of 98 cities in Wisconsin.

Median household income$106,4252024Up 0.6% from 2023The 16th highest of 98 cities in Wisconsin
Gini index42.12024Up 0.5 points from 2023The 45th highest of 98 cities in Wisconsin
95K97.5K100K102.5K105K107.5K20212022202320242021: 95,914 USD2022: 99,104 USD2023: 105,833 USD2024: 106,425 USD95K100K105K110K202120242021: 95,914 USD2022: 99,104 USD2023: 105,833 USD2024: 106,425 USD
Median household income, 2021 to 2024. USD. Source: U.S. Census Bureau, American Community Survey 5-year estimates, table B19013: median household income in the past 12 months, US cities (incorporated places of 10,000 or more).

Sources: U.S. Census Bureau, American Community Survey 5-year estimates, table B19013: median household income in the past 12 months, US cities (incorporated places of 10,000 or more); U.S. Census Bureau, American Community Survey 5-year estimates, table B19083: Gini index of household income inequality (coefficient multiplied by 100), US cities (incorporated places of 10,000 or more). Labor market statistics and rankings

Prices and housing

Median home value in Oconomowoc, WI was $394,500 in 2024, up 7.3% from 2023, and the 18th highest of 98 cities in Wisconsin.

Median home value$394,5002024Up 7.3% from 2023The 18th highest of 98 cities in Wisconsin
Median gross rent (monthly)$1,3012024Up 5.3% from 2023The 29th highest of 98 cities in Wisconsin
Homeownership rate (US, housing units)69.1%2024Up 1.1 percentage points from 2023The 29th highest of 98 cities in Wisconsin
Housing units authorized by building permits2182025, estimatedUp 43.4% from 2024
275K300K325K350K375K400K20212022202320242021: 290,500 USD2022: 339,400 USD2023: 367,700 USD2024: 394,500 USD250K300K350K400K202120242021: 290,500 USD2022: 339,400 USD2023: 367,700 USD2024: 394,500 USD
Median home value, 2021 to 2024. USD. Source: U.S. Census Bureau, American Community Survey 5-year estimates, table B25077: median value (dollars), owner-occupied housing units, US cities (incorporated places of 10,000 or more).

Sources: U.S. Census Bureau, American Community Survey 5-year estimates, table B25077: median value (dollars), owner-occupied housing units, US cities (incorporated places of 10,000 or more); U.S. Census Bureau, American Community Survey 5-year estimates, table B25064: median gross rent (dollars), renter-occupied housing units paying cash rent, US cities (incorporated places of 10,000 or more); U.S. Census Bureau, American Community Survey 5-year estimates, table B25003: owner-occupied housing units as a percentage of occupied housing units, calculated with stored inputs, US cities (incorporated places of 10,000 or more); U.S. Census Bureau, Building Permits Survey: final annual estimates of new privately owned housing units authorized by permit-issuing place, including imputation. Housing statistics and rankings

Sources and citations

Each figure comes from the table cited here. Cite the publisher; these citations include any notice the publisher requires.

  1. U.S. Census Bureau. Annual estimates of the resident population for incorporated places, 1 July (Population Estimates Program, subcounty totals). https://www2.census.gov/programs-surveys/popest/datasets/2020-2025/. Retrieved 2026-10-12.
  2. U.S. Census Bureau. American Community Survey 5-year estimates, table B01002: median age, total population, US cities (incorporated places of 10,000 or more). https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b01002.dat. Retrieved 2026-10-12.
  3. U.S. Census Bureau. American Community Survey 5-year estimates, table B05002: foreign-born population as a percentage of the total population, calculated with stored inputs, US cities (incorporated places of 10,000 or more). https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b05002.dat. Retrieved 2026-10-12.
  4. U.S. Census Bureau. American Community Survey 5-year estimates, table B15003: population 25 years and over with a bachelor's degree or higher as a percentage of the population 25 years and over, calculated with stored inputs, US cities (incorporated places of 10,000 or more). https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b15003.dat. Retrieved 2026-10-12.
  5. U.S. Census Bureau. American Community Survey 5-year estimates, table B19013: median household income in the past 12 months, US cities (incorporated places of 10,000 or more). https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b19013.dat. Retrieved 2026-10-12.
  6. U.S. Census Bureau. American Community Survey 5-year estimates, table B19083: Gini index of household income inequality (coefficient multiplied by 100), US cities (incorporated places of 10,000 or more). https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b19083.dat. Retrieved 2026-10-12.
  7. U.S. Census Bureau. American Community Survey 5-year estimates, table B25077: median value (dollars), owner-occupied housing units, US cities (incorporated places of 10,000 or more). https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b25077.dat. Retrieved 2026-10-12.
  8. U.S. Census Bureau. American Community Survey 5-year estimates, table B25064: median gross rent (dollars), renter-occupied housing units paying cash rent, US cities (incorporated places of 10,000 or more). https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b25064.dat. Retrieved 2026-10-12.
  9. U.S. Census Bureau. American Community Survey 5-year estimates, table B25003: owner-occupied housing units as a percentage of occupied housing units, calculated with stored inputs, US cities (incorporated places of 10,000 or more). https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b25003.dat. Retrieved 2026-10-12.
  10. U.S. Census Bureau. Building Permits Survey: final annual estimates of new privately owned housing units authorized by permit-issuing place, including imputation. https://www2.census.gov/econ/bps/Place/Midwest%20Region/mw2025a.txt. Retrieved 2026-10-12.

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