Data / Branson, MO / Profile

Branson, MO in figures

A profile of Branson, MO from official statistics: 10 figures in 3 sections, each with its period, its change from a year earlier, its rank among similar places where a ranking exists, and its source.

Figures last updated on 2026-10-12.

People

Population in Branson, MO was 12,921 in 2025, up 0.2% from 2024, and the 18th lowest of 81 cities in Missouri.

Population12,9212025Up 0.2% from 2024The 18th lowest of 81 cities in Missouri
Median age39.3 years2024Up 1.1 years from 2023Tied for the 23rd highest of 81 cities in Missouri
Foreign-born population share4.2%2024Down 0.8 percentage points from 2023The 37th highest of 81 cities in Missouri
Bachelor's degree or higher, population 25 and over27.7%2024Down 1.7 percentage points from 2023
12.6K12.7K12.8K12.9K13K2020202120222023202420252020: 12,649 persons2021: 12,761 persons2022: 12,923 persons2023: 12,910 persons2024: 12,895 persons2025: 12,921 persons12.6K12.7K12.8K12.9K13K2020202220252020: 12,649 persons2021: 12,761 persons2022: 12,923 persons2023: 12,910 persons2024: 12,895 persons2025: 12,921 persons
Population, 2020 to 2025. persons. Source: U.S. Census Bureau, Annual estimates of the resident population for incorporated places, 1 July (Population Estimates Program, subcounty totals).

Sources: U.S. Census Bureau, Annual estimates of the resident population for incorporated places, 1 July (Population Estimates Program, subcounty totals); U.S. Census Bureau, American Community Survey 5-year estimates, table B01002: median age, total population, US cities (incorporated places of 10,000 or more); U.S. Census Bureau, American Community Survey 5-year estimates, table B05002: foreign-born population as a percentage of the total population, calculated with stored inputs, US cities (incorporated places of 10,000 or more); U.S. Census Bureau, American Community Survey 5-year estimates, table B15003: population 25 years and over with a bachelor's degree or higher as a percentage of the population 25 years and over, calculated with stored inputs, US cities (incorporated places of 10,000 or more). Population and demography statistics and rankings

Work and income

Median household income in Branson, MO was $51,978 in 2024, down 5.4% from 2023, and the 17th lowest of 81 cities in Missouri.

Median household income$51,9782024Down 5.4% from 2023The 17th lowest of 81 cities in Missouri
Gini index47.12024Down 2.5 points from 2023The 15th highest of 81 cities in Missouri
44K46K48K50K52K54K56K20212022202320242021: 45,669 USD2022: 49,790 USD2023: 54,961 USD2024: 51,978 USD45K47.5K50K52.5K55K202120242021: 45,669 USD2022: 49,790 USD2023: 54,961 USD2024: 51,978 USD
Median household income, 2021 to 2024. USD. Source: U.S. Census Bureau, American Community Survey 5-year estimates, table B19013: median household income in the past 12 months, US cities (incorporated places of 10,000 or more).

Sources: U.S. Census Bureau, American Community Survey 5-year estimates, table B19013: median household income in the past 12 months, US cities (incorporated places of 10,000 or more); U.S. Census Bureau, American Community Survey 5-year estimates, table B19083: Gini index of household income inequality (coefficient multiplied by 100), US cities (incorporated places of 10,000 or more). Labor market statistics and rankings

Prices and housing

Median home value in Branson, MO was $251,000 in 2024, up 5.5% from 2023, and the 30th highest of 81 cities in Missouri.

Median home value$251,0002024Up 5.5% from 2023The 30th highest of 81 cities in Missouri
Median gross rent (monthly)$9612024Down 3.8% from 2023Tied for the 28th lowest of 81 cities in Missouri
Homeownership rate (US, housing units)48.3%2024Up 2.4 percentage points from 2023The 10th lowest of 81 cities in Missouri
Housing units authorized by building permits202025, estimatedDown 80% from 2024
160K180K200K220K240K260K20212022202320242021: 170,800 USD2022: 201,900 USD2023: 237,900 USD2024: 251,000 USD150K175K200K225K250K275K202120242021: 170,800 USD2022: 201,900 USD2023: 237,900 USD2024: 251,000 USD
Median home value, 2021 to 2024. USD. Source: U.S. Census Bureau, American Community Survey 5-year estimates, table B25077: median value (dollars), owner-occupied housing units, US cities (incorporated places of 10,000 or more).

Sources: U.S. Census Bureau, American Community Survey 5-year estimates, table B25077: median value (dollars), owner-occupied housing units, US cities (incorporated places of 10,000 or more); U.S. Census Bureau, American Community Survey 5-year estimates, table B25064: median gross rent (dollars), renter-occupied housing units paying cash rent, US cities (incorporated places of 10,000 or more); U.S. Census Bureau, American Community Survey 5-year estimates, table B25003: owner-occupied housing units as a percentage of occupied housing units, calculated with stored inputs, US cities (incorporated places of 10,000 or more); U.S. Census Bureau, Building Permits Survey: final annual estimates of new privately owned housing units authorized by permit-issuing place, including imputation. Housing statistics and rankings

Sources and citations

Each figure comes from the table cited here. Cite the publisher; these citations include any notice the publisher requires.

  1. U.S. Census Bureau. Annual estimates of the resident population for incorporated places, 1 July (Population Estimates Program, subcounty totals). https://www2.census.gov/programs-surveys/popest/datasets/2020-2025/. Retrieved 2026-10-12.
  2. U.S. Census Bureau. American Community Survey 5-year estimates, table B01002: median age, total population, US cities (incorporated places of 10,000 or more). https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b01002.dat. Retrieved 2026-10-12.
  3. U.S. Census Bureau. American Community Survey 5-year estimates, table B05002: foreign-born population as a percentage of the total population, calculated with stored inputs, US cities (incorporated places of 10,000 or more). https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b05002.dat. Retrieved 2026-10-12.
  4. U.S. Census Bureau. American Community Survey 5-year estimates, table B15003: population 25 years and over with a bachelor's degree or higher as a percentage of the population 25 years and over, calculated with stored inputs, US cities (incorporated places of 10,000 or more). https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b15003.dat. Retrieved 2026-10-12.
  5. U.S. Census Bureau. American Community Survey 5-year estimates, table B19013: median household income in the past 12 months, US cities (incorporated places of 10,000 or more). https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b19013.dat. Retrieved 2026-10-12.
  6. U.S. Census Bureau. American Community Survey 5-year estimates, table B19083: Gini index of household income inequality (coefficient multiplied by 100), US cities (incorporated places of 10,000 or more). https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b19083.dat. Retrieved 2026-10-12.
  7. U.S. Census Bureau. American Community Survey 5-year estimates, table B25077: median value (dollars), owner-occupied housing units, US cities (incorporated places of 10,000 or more). https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b25077.dat. Retrieved 2026-10-12.
  8. U.S. Census Bureau. American Community Survey 5-year estimates, table B25064: median gross rent (dollars), renter-occupied housing units paying cash rent, US cities (incorporated places of 10,000 or more). https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b25064.dat. Retrieved 2026-10-12.
  9. U.S. Census Bureau. American Community Survey 5-year estimates, table B25003: owner-occupied housing units as a percentage of occupied housing units, calculated with stored inputs, US cities (incorporated places of 10,000 or more). https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b25003.dat. Retrieved 2026-10-12.
  10. U.S. Census Bureau. Building Permits Survey: final annual estimates of new privately owned housing units authorized by permit-issuing place, including imputation. https://www2.census.gov/econ/bps/Place/Midwest%20Region/mw2025a.txt. Retrieved 2026-10-12.

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