Counties in Wisconsin by traffic fatality rate

Florence County had the highest traffic fatality rate of 72 counties in 2017, at 44.2 per 100,000 people. Pepin County had the lowest, at 0 per 100,000 people. The median was 11.2 per 100,000 people and the figure for Wisconsin was 10.5 per 100,000 people. Source: NHTSA and BEA.

Keep it in a collection in your library.
Highest44.2Florence County
Median11.272 counties
Wisconsin10.5History

Map of counties, 2017

Adams County: 10 per 100,000 peopleAshland County: 18.8 per 100,000 peopleBarron County: 10.8 per 100,000 peopleBayfield County: 19.1 per 100,000 peopleBrown County: 9.4 per 100,000 peopleBuffalo County: 0 per 100,000 peopleBurnett County: 25 per 100,000 peopleCalumet County: 9.7 per 100,000 peopleChippewa County: 18.5 per 100,000 peopleClark County: 26.1 per 100,000 peopleColumbia County: 12.1 per 100,000 peopleCrawford County: 6.2 per 100,000 peopleDane County: 5.9 per 100,000 peopleDodge County: 22.4 per 100,000 peopleDoor County: 3.4 per 100,000 peopleDouglas County: 9.1 per 100,000 peopleDunn County: 17.9 per 100,000 peopleEau Claire County: 3.8 per 100,000 peopleFlorence County: 44.2 per 100,000 peopleFond du Lac County: 10.7 per 100,000 peopleForest County: 32.9 per 100,000 peopleGrant County: 15.3 per 100,000 peopleGreen County: 16.2 per 100,000 peopleGreen Lake County: 0 per 100,000 peopleIowa County: 12.6 per 100,000 peopleIron County: 33.4 per 100,000 peopleJackson County: 28.8 per 100,000 peopleJefferson County: 15.4 per 100,000 peopleJuneau County: 22.8 per 100,000 peopleKenosha County: 10.7 per 100,000 peopleKewaunee County: 14.6 per 100,000 peopleLa Crosse County: 10 per 100,000 peopleLafayette County: 36 per 100,000 peopleLanglade County: 10.3 per 100,000 peopleLincoln County: 21.2 per 100,000 peopleManitowoc County: 7.4 per 100,000 peopleMarathon County: 10.9 per 100,000 peopleMarinette County: 12 per 100,000 peopleMarquette County: 39.3 per 100,000 peopleMenominee County: 0 per 100,000 peopleMilwaukee County: 9.1 per 100,000 peopleMonroe County: 13.2 per 100,000 peopleOconto County: 23.7 per 100,000 peopleOneida County: 8.2 per 100,000 peopleOutagamie County: 10.7 per 100,000 peopleOzaukee County: 5.6 per 100,000 peoplePepin County: 0 per 100,000 peoplePierce County: 16.8 per 100,000 peoplePolk County: 18.1 per 100,000 peoplePortage County: 7.1 per 100,000 peoplePrice County: 14.3 per 100,000 peopleRacine County: 5.6 per 100,000 peopleRichland County: 11.4 per 100,000 peopleRock County: 8 per 100,000 peopleRusk County: 21.1 per 100,000 peopleSt. Croix County: 7.8 per 100,000 peopleSauk County: 16.9 per 100,000 peopleSawyer County: 5.7 per 100,000 peopleShawano County: 39.1 per 100,000 peopleSheboygan County: 9.4 per 100,000 peopleTaylor County: 5 per 100,000 peopleTrempealeau County: 9.9 per 100,000 peopleVernon County: 9.8 per 100,000 peopleVilas County: 9 per 100,000 peopleWalworth County: 20.1 per 100,000 peopleWashburn County: 24.4 per 100,000 peopleWashington County: 5.2 per 100,000 peopleWaukesha County: 6.5 per 100,000 peopleWaupaca County: 15.4 per 100,000 peopleWaushara County: 28.7 per 100,000 peopleWinnebago County: 5.9 per 100,000 peopleWood County: 14.8 per 100,000 people
  • Under 5.9
  • 5.9 to 9.4
  • 9.4 to 11
  • 11 to 16
  • 16 to 23
  • 23 and over
per 100,000 people, 2017. Source: Invokely calculation with data from NHTSA, BEA. Boundaries: U.S. Census Bureau cartographic boundary files.

Top 40 counties, 2017

Florence County: 44.2 per 100,000 peopleFlorence County44.2Marquette County: 39.3 per 100,000 peopleMarquette County39.3Shawano County: 39.1 per 100,000 peopleShawano County39.1Lafayette County: 36 per 100,000 peopleLafayette County36Iron County: 33.4 per 100,000 peopleIron County33.4Forest County: 32.9 per 100,000 peopleForest County32.9Jackson County: 28.8 per 100,000 peopleJackson County28.8Waushara County: 28.7 per 100,000 peopleWaushara County28.7Clark County: 26.1 per 100,000 peopleClark County26.1Burnett County: 25 per 100,000 peopleBurnett County25Washburn County: 24.4 per 100,000 peopleWashburn County24.4Oconto County: 23.7 per 100,000 peopleOconto County23.7Juneau County: 22.8 per 100,000 peopleJuneau County22.8Dodge County: 22.4 per 100,000 peopleDodge County22.4Lincoln County: 21.2 per 100,000 peopleLincoln County21.2Rusk County: 21.1 per 100,000 peopleRusk County21.1Walworth County: 20.1 per 100,000 peopleWalworth County20.1Bayfield County: 19.1 per 100,000 peopleBayfield County19.1Ashland County: 18.8 per 100,000 peopleAshland County18.8Chippewa County: 18.5 per 100,000 peopleChippewa County18.5Polk County: 18.1 per 100,000 peoplePolk County18.1Dunn County: 17.9 per 100,000 peopleDunn County17.9Sauk County: 16.9 per 100,000 peopleSauk County16.9Pierce County: 16.8 per 100,000 peoplePierce County16.8Green County: 16.2 per 100,000 peopleGreen County16.2Waupaca County: 15.4 per 100,000 peopleWaupaca County15.4Jefferson County: 15.4 per 100,000 peopleJefferson County15.4Grant County: 15.3 per 100,000 peopleGrant County15.3Wood County: 14.8 per 100,000 peopleWood County14.8Kewaunee County: 14.6 per 100,000 peopleKewaunee County14.6Price County: 14.3 per 100,000 peoplePrice County14.3Monroe County: 13.2 per 100,000 peopleMonroe County13.2Iowa County: 12.6 per 100,000 peopleIowa County12.6Columbia County: 12.1 per 100,000 peopleColumbia County12.1Marinette County: 12 per 100,000 peopleMarinette County12Richland County: 11.4 per 100,000 peopleRichland County11.4Marathon County: 10.9 per 100,000 peopleMarathon County10.9Barron County: 10.8 per 100,000 peopleBarron County10.8Kenosha County: 10.7 per 100,000 peopleKenosha County10.7Outagamie County: 10.7 per 100,000 peopleOutagamie County10.7Florence County: 44.2 per 100,000 peopleFlorence County44.2Marquette County: 39.3 per 100,000 peopleMarquette County39.3Shawano County: 39.1 per 100,000 peopleShawano County39.1Lafayette County: 36 per 100,000 peopleLafayette County36Iron County: 33.4 per 100,000 peopleIron County33.4Forest County: 32.9 per 100,000 peopleForest County32.9Jackson County: 28.8 per 100,000 peopleJackson County28.8Waushara County: 28.7 per 100,000 peopleWaushara County28.7Clark County: 26.1 per 100,000 peopleClark County26.1Burnett County: 25 per 100,000 peopleBurnett County25Washburn County: 24.4 per 100,000 peopleWashburn County24.4Oconto County: 23.7 per 100,000 peopleOconto County23.7Juneau County: 22.8 per 100,000 peopleJuneau County22.8Dodge County: 22.4 per 100,000 peopleDodge County22.4Lincoln County: 21.2 per 100,000 peopleLincoln County21.2Rusk County: 21.1 per 100,000 peopleRusk County21.1Walworth County: 20.1 per 100,000 peopleWalworth County20.1Bayfield County: 19.1 per 100,000 peopleBayfield County19.1Ashland County: 18.8 per 100,000 peopleAshland County18.8Chippewa County: 18.5 per 100,000 peopleChippewa County18.5Polk County: 18.1 per 100,000 peoplePolk County18.1Dunn County: 17.9 per 100,000 peopleDunn County17.9Sauk County: 16.9 per 100,000 peopleSauk County16.9Pierce County: 16.8 per 100,000 peoplePierce County16.8Green County: 16.2 per 100,000 peopleGreen County16.2Waupaca County: 15.4 per 100,000 peopleWaupaca County15.4Jefferson County: 15.4 per 100,000 peopleJefferson County15.4Grant County: 15.3 per 100,000 peopleGrant County15.3Wood County: 14.8 per 100,000 peopleWood County14.8Kewaunee County: 14.6 per 100,000 peopleKewaunee County14.6Price County: 14.3 per 100,000 peoplePrice County14.3Monroe County: 13.2 per 100,000 peopleMonroe County13.2Iowa County: 12.6 per 100,000 peopleIowa County12.6Columbia County: 12.1 per 100,000 peopleColumbia County12.1Marinette County: 12 per 100,000 peopleMarinette County12Richland County: 11.4 per 100,000 peopleRichland County11.4Marathon County: 10.9 per 100,000 peopleMarathon County10.9Barron County: 10.8 per 100,000 peopleBarron County10.8Kenosha County: 10.7 per 100,000 peopleKenosha County10.7Outagamie County: 10.7 per 100,000 peopleOutagamie County10.7
per 100,000 people. Source: Invokely calculation with data from NHTSA, BEA. Retrieved 2026-10-12.

Full ranking

RankCounties2017
per 100,000 people
Change on 2016
1Florence County44.2+21.8 pts
2Marquette County39.3+19.4 pts
3Shawano County39.1+19.6 pts
4Lafayette County36+24.1 pts
5Iron County33.4-17.2 pts
6Forest County32.9+11.1 pts
7Jackson County28.8+14.3 pts
8Waushara County28.7+16.4 pts
9Clark County26.1-3 pts
10Burnett County25-6.6 pts
11Washburn County24.4+18.2 pts
12Oconto County23.7+5.2 pts
13Juneau County22.8-11.5 pts
14Dodge County22.4+8.9 pts
15Lincoln County21.2+7.1 pts
16Rusk County21.1+21.1 pts
17Walworth County20.1-3 pts
18Bayfield County19.1-6.7 pts
19Ashland County18.8-18.7 pts
20Chippewa County18.5+16.9 pts
21Polk County18.1-4.7 pts
22Dunn County17.9-6.9 pts
23Sauk County16.9-0.1 pts
24Pierce County16.8-7.5 pts
25Green County16.2-0 pts
26Waupaca County15.4+3.9 pts
27Jefferson County15.4+7.1 pts
28Grant County15.3-5.7 pts
29Wood County14.8+6.7 pts
30Kewaunee County14.6+4.9 pts
31Price County14.3-14.4 pts
32Monroe County13.2-8.9 pts
33Iowa County12.6-0.1 pts
34Columbia County12.1-24.5 pts
35Marinette County12-2.5 pts
36Richland County11.4-11.4 pts
37Marathon County10.9+4.3 pts
38Barron County10.8+2.1 pts
39Kenosha County10.7-0 pts
40Outagamie County10.7+3.1 pts
41Fond du Lac County10.7+0.9 pts
42Langlade County10.3-0.1 pts
43La Crosse County10+4.1 pts
44Adams County10-4.9 pts
45Trempealeau County9.9+9.9 pts
46Vernon County9.8-3.3 pts
47Calumet County9.7+5.8 pts
48Brown County9.4+2.6 pts
49Sheboygan County9.4+0.8 pts
50Douglas County9.1+4.6 pts
51Milwaukee County9.1+1.3 pts
52Vilas County9-54.8 pts
53Oneida County8.2-5.5 pts
54Rock County8-6.2 pts
55St. Croix County7.8-0.1 pts
56Manitowoc County7.4+3.7 pts
57Portage County7.1+4.3 pts
58Waukesha County6.5-0.3 pts
59Crawford County6.2-12.3 pts
60Dane County5.9-1.2 pts
61Winnebago County5.9-0 pts
62Sawyer County5.7-11.7 pts
63Ozaukee County5.6-2.3 pts
64Racine County5.6-3.1 pts
65Washington County5.2-2.3 pts
66Taylor County5-24.9 pts
67Eau Claire County3.8-5.8 pts
68Door County3.4-10.5 pts
69Buffalo County0-22.5 pts
69Green Lake County0-5.4 pts
69Menominee County00 pts
69Pepin County0-13.7 pts

Other periods

About this ranking

Traffic fatalities (NHTSA FARS) per 100,000 residents in the same year and place.

Deaths are counted where the crash happened and divided by the resident population, so counties with busy highways and few residents can show very high rates. Differs from the WHO road traffic death rate (road_traffic_death_rate).

Every value in the ranking comes from the same publisher and the same period, so the counties are compared on one definition. Equal values share a rank.

How to cite

Invokely calculation from NHTSA FARS traffic fatalities divided by BEA mid-year population (SAINC1 and CAINC1), per 100,000 residents. https://invokely.ai/docs/methodology#traffic_fatality_rate_per_100k. Retrieved 2026-10-12.

Citation styles

Invokely calculated this figure from the publishers' data, so Invokely is the author and the publishers of the inputs are named.

APA 7

Invokely. (n.d.). NHTSA FARS traffic fatalities divided by BEA mid-year population (SAINC1 and CAINC1), per 100,000 residents (Counties in Wisconsin by traffic fatality rate, 2017) [Data set]. Calculated from data by NHTSA and BEA. Retrieved October 12, 2026, from https://invokely.ai/docs/methodology#traffic_fatality_rate_per_100k

MLA 9

NHTSA FARS traffic fatalities divided by BEA mid-year population (SAINC1 and CAINC1), per 100,000 residents, Counties in Wisconsin by traffic fatality rate, 2017. Calculated from data by NHTSA and BEA. Invokely, https://invokely.ai/docs/methodology#traffic_fatality_rate_per_100k. Accessed 12 Oct. 2026.

Chicago (author-date)

Invokely. n.d. NHTSA FARS traffic fatalities divided by BEA mid-year population (SAINC1 and CAINC1), per 100,000 residents. Counties in Wisconsin by traffic fatality rate, 2017. Dataset. Calculated from data by NHTSA and BEA. Accessed October 12, 2026. https://invokely.ai/docs/methodology#traffic_fatality_rate_per_100k.

Harvard

Invokely (no date) NHTSA FARS traffic fatalities divided by BEA mid-year population (SAINC1 and CAINC1), per 100,000 residents, Counties in Wisconsin by traffic fatality rate, 2017 [Dataset]. Calculated from data by NHTSA and BEA. Available at: https://invokely.ai/docs/methodology#traffic_fatality_rate_per_100k (Accessed: 12 October 2026).

BibTeX
@misc{invokely_counties_in_wisconsin_by_2017,
  author = {{Invokely}},
  title = {{NHTSA FARS traffic fatalities divided by BEA mid-year population (SAINC1 and CAINC1), per 100,000 residents: Counties in Wisconsin by traffic fatality rate, 2017}},
  howpublished = {Data set},
  url = {https://invokely.ai/docs/methodology#traffic_fatality_rate_per_100k},
  urldate = {2026-10-12},
  note = {Calculated from data by NHTSA and BEA. Accessed via Invokely, https://invokely.ai/rankings/traffic-fatality-rate/wisconsin-counties?period=2017. Publisher attribution: Invokely calculation from NHTSA FARS traffic fatalities divided by BEA mid-year population (SAINC1 and CAINC1), per 100,000 residents. https://invokely.ai/docs/methodology\#traffic\_fatality\_rate\_per\_100k. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - Invokely
TI  - NHTSA FARS traffic fatalities divided by BEA mid-year population (SAINC1 and CAINC1), per 100,000 residents: Counties in Wisconsin by traffic fatality rate, 2017
PB  - Invokely
DB  - Invokely
UR  - https://invokely.ai/docs/methodology#traffic_fatality_rate_per_100k
L2  - https://invokely.ai/rankings/traffic-fatality-rate/wisconsin-counties?period=2017
Y2  - 2026/10/12
N1  - Calculated from data by NHTSA and BEA.
N1  - Accessed via Invokely, https://invokely.ai/rankings/traffic-fatality-rate/wisconsin-counties?period=2017.
N1  - Publisher attribution: Invokely calculation from NHTSA FARS traffic fatalities divided by BEA mid-year population (SAINC1 and CAINC1), per 100,000 residents. https://invokely.ai/docs/methodology#traffic_fatality_rate_per_100k. Retrieved 2026-10-12.
ER  - 
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Rank Counties in Wisconsin by traffic fatality rate using official data, and cite the source.
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Questions

Which county has the highest traffic fatality rate?

Florence County, with 44.2 per 100,000 people in 2017, according to NHTSA and BEA.

Which county has the lowest traffic fatality rate?

Pepin County, with 0 per 100,000 people in 2017.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Invokely, NHTSA FARS traffic fatalities divided by BEA mid-year population (SAINC1 and CAINC1), per 100,000 residents. Retrieved 2026-10-12.

Traffic fatality rate: other rankings

Counties in Wisconsin: more rankings