Regions of Italy (NUTS 2) by people using social networks
Toscana had the highest people using social networks of 21 regions in 2018, at 52.9%. Campania had the lowest, at 40.5%. The median was 46.2% and the figure for Italy was 46.5%. Source: Eurostat, European Commission.
All regions, 2018
Full ranking
| Rank | Regions | 2018 (%) | Change on 2017 |
|---|---|---|---|
| 1 | Toscana | 52.9 | +7.5 pts |
| 2 | Abruzzo | 51.4 | +6.9 pts |
| 3 | Sardegna | 50.6 | +8.9 pts |
| 4 | Emilia-Romagna | 50.2 | +2.3 pts |
| 5 | Lazio | 49.2 | +2.7 pts |
| 6 | Marche | 48.5 | +0.8 pts |
| 7 | Umbria | 48.4 | +5.7 pts |
| 8 | Lombardia | 47.9 | +4.8 pts |
| 9 | Provincia Autonoma di Trento | 46.6 | +6.5 pts |
| 10 | Liguria | 46.5 | -0.1 pts |
| 11 | Piemonte | 46.2 | +1 pts |
| 12 | Valle d’Aosta/Vallée d’Aoste | 46 | +5.5 pts |
| 13 | Veneto | 45.4 | +2.8 pts |
| 14 | Molise | 45.1 | +2.3 pts |
| 15 | Basilicata | 45 | +4.4 pts |
| 16 | Friuli-Venezia Giulia | 45 | +2.3 pts |
| 17 | Provincia Autonoma di Bolzano/Bozen | 44.6 | +3.4 pts |
| 18 | Sicilia | 43.9 | +1.9 pts |
| 19 | Calabria | 41.7 | +2.9 pts |
| 20 | Puglia | 41.5 | +4 pts |
| 21 | Campania | 40.5 | -1.1 pts |
Other periods
About this ranking
Share of people aged 16 to 74 who took part in social networks (creating a user profile, posting messages or other contributions) in the 3 months before the survey (Eurostat ICT usage survey).
A share of all people aged 16 to 74, not only of internet users. France changed its questionnaire in 2025 and Eurostat marks a break there.
Every value in the ranking comes from the same publisher and the same period, so the regions are compared on one definition. Equal values share a rank.
How to cite
Eurostat. Individuals who used the internet for participating in social networks by NUTS 2 region (isoc_r_iuse_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_iuse_i/default/table. Retrieved 2026-10-12.Citation styles
APA 7
Eurostat, European Commission. (2026). Individuals who used the internet for participating in social networks by NUTS 2 region (isoc_r_iuse_i) (Regions of Italy (NUTS 2) by people using social networks, 2018) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/isoc_r_iuse_i/default/table
MLA 9
Individuals who used the internet for participating in social networks by NUTS 2 region (isoc_r_iuse_i), Regions of Italy (NUTS 2) by people using social networks, 2018. Eurostat, European Commission, 17 Apr. 2026, https://ec.europa.eu/eurostat/databrowser/view/isoc_r_iuse_i/default/table. Invokely, https://invokely.ai/rankings/social-network-use/italy-regions?period=2018. Accessed 12 Oct. 2026.
Chicago (author-date)
Eurostat, European Commission. 2026. Individuals who used the internet for participating in social networks by NUTS 2 region (isoc_r_iuse_i). Regions of Italy (NUTS 2) by people using social networks, 2018. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/isoc_r_iuse_i/default/table. Also distributed by Invokely, https://invokely.ai/rankings/social-network-use/italy-regions?period=2018.
Harvard
Eurostat, European Commission (2026) Individuals who used the internet for participating in social networks by NUTS 2 region (isoc_r_iuse_i), Regions of Italy (NUTS 2) by people using social networks, 2018 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/isoc_r_iuse_i/default/table, via Invokely: https://invokely.ai/rankings/social-network-use/italy-regions?period=2018 (Accessed: 12 October 2026).
BibTeX
@misc{eurostat_regions_of_italy_nuts_2018,
author = {{Eurostat, European Commission}},
title = {{Individuals who used the internet for participating in social networks by NUTS 2 region (isoc\_r\_iuse\_i): Regions of Italy (NUTS 2) by people using social networks, 2018}},
year = {2026},
howpublished = {Data set},
url = {https://ec.europa.eu/eurostat/databrowser/view/isoc_r_iuse_i/default/table},
urldate = {2026-10-12},
note = {Accessed via Invokely, https://invokely.ai/rankings/social-network-use/italy-regions?period=2018. Publisher attribution: Eurostat. Individuals who used the internet for participating in social networks by NUTS 2 region (isoc\_r\_iuse\_i). https://ec.europa.eu/eurostat/databrowser/view/isoc\_r\_iuse\_i/default/table. Retrieved 2026-10-12.},
}
RIS
TY - DATA
AU - Eurostat, European Commission
TI - Individuals who used the internet for participating in social networks by NUTS 2 region (isoc_r_iuse_i): Regions of Italy (NUTS 2) by people using social networks, 2018
PY - 2026
DA - 2026/04/17
PB - Eurostat, European Commission
DB - Invokely
UR - https://ec.europa.eu/eurostat/databrowser/view/isoc_r_iuse_i/default/table
L2 - https://invokely.ai/rankings/social-network-use/italy-regions?period=2018
Y2 - 2026/10/12
N1 - Accessed via Invokely, https://invokely.ai/rankings/social-network-use/italy-regions?period=2018.
N1 - Publisher attribution: Eurostat. Individuals who used the internet for participating in social networks by NUTS 2 region (isoc_r_iuse_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_iuse_i/default/table. Retrieved 2026-10-12.
ER -
Use this data in your AI agent
Invokely serves this figure to AI assistants through MCP and to code through a REST API, with the source and citation attached. Ask your assistant:
Rank Regions of Italy by people using social networks using official data, and cite the source.
rank_places {"indicator":"social_network_use_share","level":"region","within":"Italy","limit":10}
GET https://invokely.ai/api/v1/rank?indicator=social_network_use_share&level=region&within=Italy&limit=10Questions
Which region has the highest people using social networks?
Toscana, with 52.9% in 2018, according to Eurostat, European Commission.
Which region has the lowest people using social networks?
Campania, with 40.5% in 2018.
Where does this ranking come from?
Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Individuals who used the internet for participating in social networks by NUTS 2 region (isoc_r_iuse_i). Retrieved 2026-10-12.