Data / Rankings / Establishment entry rate / Counties in New Jersey

Counties in New Jersey by establishment entry rate, 2023

Ocean County had the highest establishment entry rate of 21 counties in 2023, at 12.22%. Cumberland County had the lowest, at 8.744%. The median was 9.893% and the figure for New Jersey was 10.507%. Source: the U.S. Census Bureau.

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Highest12.22Ocean County
Lowest8.744Cumberland County
Median9.89321 counties
New Jersey10.507History

Map of counties, 2023

Atlantic County: 9.627 %Bergen County: 10.392 %Burlington County: 9.893 %Camden County: 9.715 %Cape May County: 11.144 %Cumberland County: 8.744 %Essex County: 11.317 %Gloucester County: 9.431 %Hudson County: 12.208 %Hunterdon County: 9.693 %Mercer County: 9.522 %Middlesex County: 10.985 %Monmouth County: 10.175 %Morris County: 9.616 %Ocean County: 12.22 %Passaic County: 10.873 %Salem County: 9.547 %Somerset County: 10.213 %Sussex County: 9.648 %Union County: 10.662 %Warren County: 8.847 %
  • Under 9.5
  • 9.5 to 9.7
  • 9.7 to 10
  • 10 to 11
  • 11 and over
%, 2023. Source: U.S. Census Bureau, Business Dynamics Statistics: establishment entry rate, all covered industries, nation and states from 1978, counties from 2010. Boundaries: U.S. Census Bureau cartographic boundary files.

All counties, 2023

Ocean County: 12.22 %Ocean County12.22Hudson County: 12.208 %Hudson County12.208Essex County: 11.317 %Essex County11.317Cape May County: 11.144 %Cape May County11.144Middlesex County: 10.985 %Middlesex County10.985Passaic County: 10.873 %Passaic County10.873Union County: 10.662 %Union County10.662Bergen County: 10.392 %Bergen County10.392Somerset County: 10.213 %Somerset County10.213Monmouth County: 10.175 %Monmouth County10.175Burlington County: 9.893 %Burlington County9.893Camden County: 9.715 %Camden County9.715Hunterdon County: 9.693 %Hunterdon County9.693Sussex County: 9.648 %Sussex County9.648Atlantic County: 9.627 %Atlantic County9.627Morris County: 9.616 %Morris County9.616Salem County: 9.547 %Salem County9.547Mercer County: 9.522 %Mercer County9.522Gloucester County: 9.431 %Gloucester County9.431Warren County: 8.847 %Warren County8.847Cumberland County: 8.744 %Cumberland County8.744Ocean County: 12.22 %Ocean County12.22Hudson County: 12.208 %Hudson County12.208Essex County: 11.317 %Essex County11.317Cape May County: 11.144 %Cape May County11.144Middlesex County: 10.985 %Middlesex County10.985Passaic County: 10.873 %Passaic County10.873Union County: 10.662 %Union County10.662Bergen County: 10.392 %Bergen County10.392Somerset County: 10.213 %Somerset County10.213Monmouth County: 10.175 %Monmouth County10.175Burlington County: 9.893 %Burlington County9.893Camden County: 9.715 %Camden County9.715Hunterdon County: 9.693 %Hunterdon County9.693Sussex County: 9.648 %Sussex County9.648Atlantic County: 9.627 %Atlantic County9.627Morris County: 9.616 %Morris County9.616Salem County: 9.547 %Salem County9.547Mercer County: 9.522 %Mercer County9.522Gloucester County: 9.431 %Gloucester County9.431Warren County: 8.847 %Warren County8.847Cumberland County: 8.744 %Cumberland County8.744
%. Source: U.S. Census Bureau, Business Dynamics Statistics: establishment entry rate, all covered industries, nation and states from 1978, counties from 2010. Retrieved 2026-10-12.

Full ranking

RankCounties2023 (%)Change on 2022
1Ocean County12.22-1.63 pts
2Hudson County12.208-2.04 pts
3Essex County11.317-1.53 pts
4Cape May County11.144-0.67 pts
5Middlesex County10.985-1.53 pts
6Passaic County10.873-2.97 pts
7Union County10.662-1.81 pts
8Bergen County10.392-2.02 pts
9Somerset County10.213-1.01 pts
10Monmouth County10.175-1.71 pts
11Burlington County9.893-1.08 pts
12Camden County9.715-0.63 pts
13Hunterdon County9.693-0.08 pts
14Sussex County9.648-1.67 pts
15Atlantic County9.627-1.54 pts
16Morris County9.616-0.56 pts
17Salem County9.547+0.17 pts
18Mercer County9.522-2.18 pts
19Gloucester County9.431-1.37 pts
20Warren County8.847-1.69 pts
21Cumberland County8.744-0.94 pts

Other periods

About this ranking

Establishments that opened during the year (employees in March of the year and none a year earlier), as a percentage of the average number of establishments in the two years. United States: Census Bureau Business Dynamics Statistics.

An establishment is a single physical location, so a new branch of an existing firm counts as an entry: this is not the rate of new firms. Not comparable with enterprise_birth_rate, which counts new enterprises in Europe. The year is the twelve months to March: 2023 compares March 2022 with March 2023.

Every value in the ranking comes from the same publisher and the same period, so the counties are compared on one definition. Equal values share a rank.

How to cite

U.S. Census Bureau. Business Dynamics Statistics: establishment entry rate, all covered industries, nation and states from 1978, counties from 2010. https://www2.census.gov/programs-surveys/bds/tables/time-series/2023/bds2023_st_cty.csv. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

U.S. Census Bureau. (2025). Business Dynamics Statistics: establishment entry rate, all covered industries, nation and states from 1978, counties from 2010 (Counties in New Jersey by establishment entry rate, 2023) [Data set]. Retrieved October 12, 2026, from https://www2.census.gov/programs-surveys/bds/tables/time-series/2023/bds2023_st_cty.csv

MLA 9

Business Dynamics Statistics: establishment entry rate, all covered industries, nation and states from 1978, counties from 2010, Counties in New Jersey by establishment entry rate, 2023. U.S. Census Bureau, 25 Sept. 2025, https://www2.census.gov/programs-surveys/bds/tables/time-series/2023/bds2023_st_cty.csv. Invokely, https://invokely.ai/rankings/establishment-entry-rate/new-jersey-counties. Accessed 12 Oct. 2026.

Chicago (author-date)

U.S. Census Bureau. 2025. Business Dynamics Statistics: establishment entry rate, all covered industries, nation and states from 1978, counties from 2010. Counties in New Jersey by establishment entry rate, 2023. Dataset. Accessed October 12, 2026. https://www2.census.gov/programs-surveys/bds/tables/time-series/2023/bds2023_st_cty.csv. Also distributed by Invokely, https://invokely.ai/rankings/establishment-entry-rate/new-jersey-counties.

Harvard

U.S. Census Bureau (2025) Business Dynamics Statistics: establishment entry rate, all covered industries, nation and states from 1978, counties from 2010, Counties in New Jersey by establishment entry rate, 2023 [Dataset]. Available at: https://www2.census.gov/programs-surveys/bds/tables/time-series/2023/bds2023_st_cty.csv, via Invokely: https://invokely.ai/rankings/establishment-entry-rate/new-jersey-counties (Accessed: 12 October 2026).

BibTeX
@misc{census_counties_in_new_jersey_2023,
  author = {{U.S. Census Bureau}},
  title = {{Business Dynamics Statistics: establishment entry rate, all covered industries, nation and states from 1978, counties from 2010: Counties in New Jersey by establishment entry rate, 2023}},
  year = {2025},
  howpublished = {Data set},
  url = {https://www2.census.gov/programs-surveys/bds/tables/time-series/2023/bds2023_st_cty.csv},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/establishment-entry-rate/new-jersey-counties. Publisher attribution: U.S. Census Bureau. Business Dynamics Statistics: establishment entry rate, all covered industries, nation and states from 1978, counties from 2010. https://www2.census.gov/programs-surveys/bds/tables/time-series/2023/bds2023\_st\_cty.csv. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - U.S. Census Bureau
TI  - Business Dynamics Statistics: establishment entry rate, all covered industries, nation and states from 1978, counties from 2010: Counties in New Jersey by establishment entry rate, 2023
PY  - 2025
DA  - 2025/09/25
PB  - U.S. Census Bureau
DB  - Invokely
UR  - https://www2.census.gov/programs-surveys/bds/tables/time-series/2023/bds2023_st_cty.csv
L2  - https://invokely.ai/rankings/establishment-entry-rate/new-jersey-counties
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/establishment-entry-rate/new-jersey-counties.
N1  - Publisher attribution: U.S. Census Bureau. Business Dynamics Statistics: establishment entry rate, all covered industries, nation and states from 1978, counties from 2010. https://www2.census.gov/programs-surveys/bds/tables/time-series/2023/bds2023_st_cty.csv. Retrieved 2026-10-12.
ER  -
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Questions

Which county has the highest establishment entry rate?

Ocean County, with 12.22% in 2023, according to the U.S. Census Bureau.

Which county has the lowest establishment entry rate?

Cumberland County, with 8.744% in 2023.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: U.S. Census Bureau, Business Dynamics Statistics: establishment entry rate, all covered industries, nation and states from 1978, counties from 2010. Retrieved 2026-10-12.

Establishment entry rate: other rankings

Counties in New Jersey: more rankings