Data / San Marcos, CA / Profile

San Marcos, CA in figures

A profile of San Marcos, CA from official statistics: 11 figures in 3 sections, each with its period, its change from a year earlier, its rank among similar places where a ranking exists, and its source.

Figures last updated on 2026-10-12.

People

Population in San Marcos, CA was 94,908 in 2025, down 0.6% from 2024, and the 82nd highest of 376 cities in California.

Population94,9082025Down 0.6% from 2024The 82nd highest of 376 cities in California
Median age36.8 years2024Unchanged from 2023Tied for the 142nd lowest of 376 cities in California
Foreign-born population share22.3%2024Down 0.1 percentage points from 2023The 166th lowest of 376 cities in California
Bachelor's degree or higher, population 25 and over43.8%2024Up 1.1 percentage points from 2023
93K93.5K94K94.5K95K95.5K96K2020202120222023202420252020: 94,927 persons2021: 93,377 persons2022: 94,132 persons2023: 95,053 persons2024: 95,524 persons2025: 94,908 persons
Population, 2020 to 2025. persons. Source: U.S. Census Bureau, Annual estimates of the resident population for incorporated places, 1 July (Population Estimates Program, subcounty totals).

Sources: U.S. Census Bureau, Annual estimates of the resident population for incorporated places, 1 July (Population Estimates Program, subcounty totals); U.S. Census Bureau, American Community Survey 5-year estimates, table B01002: median age, total population, US cities (incorporated places of 10,000 or more); U.S. Census Bureau, American Community Survey 5-year estimates, table B05002: foreign-born population as a percentage of the total population, calculated with stored inputs, US cities (incorporated places of 10,000 or more); U.S. Census Bureau, American Community Survey 5-year estimates, table B15003: population 25 years and over with a bachelor's degree or higher as a percentage of the population 25 years and over, calculated with stored inputs, US cities (incorporated places of 10,000 or more). Population and demography statistics and rankings

Work and income

Unemployment rate in San Marcos, CA was 4.5% (provisional) in August 2026, down 0.3 percentage points from August 2025, and tied for the 60th lowest of 285 cities in California.

Unemployment rate4.5%August 2026, provisionalDown 0.3 percentage points from August 2025Tied for the 60th lowest of 285 cities in California
Median household income$109,3772024Up 3.9% from 2023The 143rd highest of 376 cities in California
Gini index44.22024Up 0.4 points from 2023The 163rd highest of 376 cities in California
234562021-072022-042023-012023-102024-072025-042026-082021-07: 5.7 %2021-08: 5.5 %2021-09: 4.6 %2021-10: 4.2 %2021-11: 3.8 %2021-12: 3.4 %2022-01: 4 %2022-02: 3.4 %2022-03: 3.1 %2022-04: 2.7 %2022-05: 2.4 %2022-06: 3 %2022-07: 3 %2022-08: 3.1 %2022-09: 2.8 %2022-10: 2.9 %2022-11: 3 %2022-12: 2.8 %2023-01: 3.4 %2023-02: 3.3 %2023-03: 3 %2023-04: 2.8 %2023-05: 2.8 %2023-06: 3.5 %2023-07: 3.6 %2023-08: 3.9 %2023-09: 3.7 %2023-10: 3.8 %2023-11: 3.7 %2023-12: 3.7 %2024-01: 4.1 %2024-02: 4.2 %2024-03: 4 %2024-04: 3.7 %2024-05: 3.5 %2024-06: 4.3 %2024-07: 4.6 %2024-08: 4.7 %2024-09: 4.1 %2024-10: 4.2 %2024-11: 4.1 %2024-12: 3.8 %2025-01: 4.1 %2025-02: 4.1 %2025-03: 4 %2025-04: 3.8 %2025-05: 3.7 %2025-06: 4.4 %2025-07: 4.9 %2025-08: 4.8 %2025-09: 4.6 %2025-11: 4.3 %2025-12: 4 %2026-01: 4.3 %2026-02: 4.2 %2026-03: 4 %2026-04: 4 %2026-05: 3.6 %2026-06: 4.2 %2026-07: 4.4 %2026-08: 4.5 %
Unemployment rate, July 2021 to August 2026. %. Source: U.S. Bureau of Labor Statistics, Local Area Unemployment Statistics, cities and towns, not seasonally adjusted: unemployment rate (measure 03).

Sources: U.S. Bureau of Labor Statistics, Local Area Unemployment Statistics, cities and towns, not seasonally adjusted: unemployment rate (measure 03); U.S. Census Bureau, American Community Survey 5-year estimates, table B19013: median household income in the past 12 months, US cities (incorporated places of 10,000 or more); U.S. Census Bureau, American Community Survey 5-year estimates, table B19083: Gini index of household income inequality (coefficient multiplied by 100), US cities (incorporated places of 10,000 or more). Labor market statistics and rankings

Prices and housing

Median home value in San Marcos, CA was $868,000 in 2024, up 9.5% from 2023, and the 131st highest of 376 cities in California.

Median home value$868,0002024Up 9.5% from 2023The 131st highest of 376 cities in California
Median gross rent (monthly)$2,3482024Up 7.2% from 2023The 124th highest of 376 cities in California
Homeownership rate (US, housing units)63.7%2024Up 0.7 percentage points from 2023The 138th highest of 376 cities in California
Housing units authorized by building permits7502025, estimatedUp 137.3% from 2024
600K700K800K900K20212022202320242021: 616,600 USD2022: 728,800 USD2023: 792,400 USD2024: 868,000 USD
Median home value, 2021 to 2024. USD. Source: U.S. Census Bureau, American Community Survey 5-year estimates, table B25077: median value (dollars), owner-occupied housing units, US cities (incorporated places of 10,000 or more).

Sources: U.S. Census Bureau, American Community Survey 5-year estimates, table B25077: median value (dollars), owner-occupied housing units, US cities (incorporated places of 10,000 or more); U.S. Census Bureau, American Community Survey 5-year estimates, table B25064: median gross rent (dollars), renter-occupied housing units paying cash rent, US cities (incorporated places of 10,000 or more); U.S. Census Bureau, American Community Survey 5-year estimates, table B25003: owner-occupied housing units as a percentage of occupied housing units, calculated with stored inputs, US cities (incorporated places of 10,000 or more); U.S. Census Bureau, Building Permits Survey: final annual estimates of new privately owned housing units authorized by permit-issuing place, including imputation. Housing statistics and rankings

Sources and citations

Each figure comes from the table cited here. Cite the publisher; these citations include any notice the publisher requires.

  1. U.S. Census Bureau. Annual estimates of the resident population for incorporated places, 1 July (Population Estimates Program, subcounty totals). https://www2.census.gov/programs-surveys/popest/datasets/2020-2025/. Retrieved 2026-10-12.
  2. U.S. Census Bureau. American Community Survey 5-year estimates, table B01002: median age, total population, US cities (incorporated places of 10,000 or more). https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b01002.dat. Retrieved 2026-10-12.
  3. U.S. Census Bureau. American Community Survey 5-year estimates, table B05002: foreign-born population as a percentage of the total population, calculated with stored inputs, US cities (incorporated places of 10,000 or more). https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b05002.dat. Retrieved 2026-10-12.
  4. U.S. Census Bureau. American Community Survey 5-year estimates, table B15003: population 25 years and over with a bachelor's degree or higher as a percentage of the population 25 years and over, calculated with stored inputs, US cities (incorporated places of 10,000 or more). https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b15003.dat. Retrieved 2026-10-12.
  5. U.S. Bureau of Labor Statistics. Local Area Unemployment Statistics, cities and towns, not seasonally adjusted: unemployment rate (measure 03). https://download.bls.gov/pub/time.series/la/la.data.0.CurrentU25-29. Retrieved 2026-10-12.
  6. U.S. Census Bureau. American Community Survey 5-year estimates, table B19013: median household income in the past 12 months, US cities (incorporated places of 10,000 or more). https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b19013.dat. Retrieved 2026-10-12.
  7. U.S. Census Bureau. American Community Survey 5-year estimates, table B19083: Gini index of household income inequality (coefficient multiplied by 100), US cities (incorporated places of 10,000 or more). https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b19083.dat. Retrieved 2026-10-12.
  8. U.S. Census Bureau. American Community Survey 5-year estimates, table B25077: median value (dollars), owner-occupied housing units, US cities (incorporated places of 10,000 or more). https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b25077.dat. Retrieved 2026-10-12.
  9. U.S. Census Bureau. American Community Survey 5-year estimates, table B25064: median gross rent (dollars), renter-occupied housing units paying cash rent, US cities (incorporated places of 10,000 or more). https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b25064.dat. Retrieved 2026-10-12.
  10. U.S. Census Bureau. American Community Survey 5-year estimates, table B25003: owner-occupied housing units as a percentage of occupied housing units, calculated with stored inputs, US cities (incorporated places of 10,000 or more). https://www2.census.gov/programs-surveys/acs/summary_file/2024/table-based-SF/data/5YRData/acsdt5y2024-b25003.dat. Retrieved 2026-10-12.
  11. U.S. Census Bureau. Building Permits Survey: final annual estimates of new privately owned housing units authorized by permit-issuing place, including imputation. https://www2.census.gov/econ/bps/Place/West%20Region/we2025a.txt. Retrieved 2026-10-12.

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