Data / Nonemployer business receipts: retail trade / Wisconsin

Nonemployer business receipts: retail trade in Wisconsin

Nonemployer business receipts: retail trade in Wisconsin was $1.94 billion in 2024, according to the U.S. Census Bureau. That is up 1.2% from 2023. That is the 22nd highest of 51 states in 2024.

2024, USD million1,936.1
Change on 2023+1.2%
Rank22nd of 51US states ranked
Series high2,013.82022
Series low1,313.52013

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Nonemployer business receipts: retail trade in Wisconsin, 2012 to 2024

1,2001,4001,6001,8002,0002,20020122014201620182020202220242012: 1,316 USD million2013: 1,313.5 USD million2014: 1,337 USD million2015: 1,367.7 USD million2016: 1,410.7 USD million2017: 1,454.2 USD million2018: 1,463.2 USD million2019: 1,431 USD million2020: 1,499 USD million2021: 1,681.1 USD million2022: 2,013.8 USD million2023: 1,912.3 USD million2024: 1,936.1 USD million1,2001,4001,6001,8002,0002,2002012201720242012: 1,316 USD million2013: 1,313.5 USD million2014: 1,337 USD million2015: 1,367.7 USD million2016: 1,410.7 USD million2017: 1,454.2 USD million2018: 1,463.2 USD million2019: 1,431 USD million2020: 1,499 USD million2021: 1,681.1 USD million2022: 2,013.8 USD million2023: 1,912.3 USD million2024: 1,936.1 USD million
USD million. Source: U.S. Census Bureau, Nonemployer Statistics, state and US files: receipts (RCPTOT), retail trade (NAICS 44-45), all legal forms and receipts sizes. Retrieved 2026-10-12, published 2026-09-29.
All 13 values
PeriodUSD million
20241,936.1
20231,912.3
20222,013.8 Series break
20211,681.1
20201,499
20191,431
20181,463.2 Series break
20171,454.2
20161,410.7
20151,367.7
20141,337
20131,313.5
20121,316

Compared with United States

Place2024
Wisconsin1,936.1
United States139,959

Wisconsin compared with nearby places

Alabama: 1,976.7 USD millionAlaska: 210.1 USD millionArizona: 2,690.9 USD millionArkansas: 1,196 USD millionCalifornia: 17,278.8 USD millionColorado: 2,421.1 USD millionConnecticut: 1,753.6 USD millionDelaware: 1,176.6 USD millionDistrict of Columbia: 127.4 USD millionFlorida: 14,077.1 USD millionGeorgia: 4,738.7 USD millionHawaii: 585.9 USD millionIdaho: 732 USD millionIllinois: 3,815.4 USD millionIndiana: 2,141.6 USD millionIowa: 986.3 USD millionKansas: 1,136 USD millionKentucky: 1,702.7 USD millionLouisiana: 1,510.8 USD millionMaine: 518.8 USD millionMaryland: 1,935.2 USD millionMassachusetts: 2,353.3 USD millionMichigan: 3,511.4 USD millionMinnesota: 1,776.1 USD millionMississippi: 1,136 USD millionMissouri: 2,386.7 USD millionMontana: 431.5 USD millionNebraska: 704.4 USD millionNevada: 1,568.9 USD millionNew Hampshire: 658.7 USD millionNew Jersey: 5,303.1 USD millionNew Mexico: 640.7 USD millionNew York: 9,790.8 USD millionNorth Carolina: 3,928.9 USD millionNorth Dakota: 251.4 USD millionOhio: 4,417.7 USD millionOklahoma: 1,757.1 USD millionOregon: 1,473.4 USD millionPennsylvania: 4,963.1 USD millionRhode Island: 344.1 USD millionSouth Carolina: 2,058 USD millionSouth Dakota: 354.4 USD millionTennessee: 3,354 USD millionTexas: 14,290.6 USD millionUtah: 1,725.1 USD millionVermont: 237 USD millionVirginia: 2,480.7 USD millionWashington: 2,139.8 USD millionWest Virginia: 502.6 USD millionWisconsin: 1,936.1 USD millionWyoming: 771.5 USD million
  • Under 500
  • 500 to 1,100
  • 1,100 to 1,800
  • 1,800 to 2,200
  • 2,200 to 3,900
  • 3,900 and over
Nonemployer business receipts: retail trade, 2024, USD million. Wisconsin is outlined. Same source and period for every area shown. Source: U.S. Census Bureau. Boundaries: U.S. Census Bureau cartographic boundary files.

Rankings

Definition

Receipts of businesses without paid employees in retail trade (NAICS 44-45), in millions of current US dollars, from the U.S. Census Bureau Nonemployer Statistics.

Nonemployer Statistics: businesses with no paid employees that are subject to federal income tax, mostly the self-employed, counted from tax records, with receipts above small minimum amounts. Census says some years are not comparable with earlier ones, and they are marked as series breaks: 2018 in every sector (businesses were reclassified from their descriptions, which moved many out of other services), 2022 in every sector (new receipts cutoffs) and 2017 in utilities (the same reclassification). Most nonemployers are sole proprietors whose business may be a side activity. Published about 18 months after the reference year. Receipts are published in thousands of dollars with noise added to protect individual businesses, and are not adjusted for inflation.

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How to cite

U.S. Census Bureau. Nonemployer Statistics, state and US files: receipts (RCPTOT), retail trade (NAICS 44-45), all legal forms and receipts sizes. https://www2.census.gov/programs-surveys/nonemployer-statistics/datasets/2024/historical-datasets/. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

U.S. Census Bureau. (2026). Nonemployer Statistics, state and US files: receipts (RCPTOT), retail trade (NAICS 44-45), all legal forms and receipts sizes (Nonemployer business receipts: retail trade, Wisconsin, 2012 to 2024) [Data set]. Retrieved October 12, 2026, from https://www2.census.gov/programs-surveys/nonemployer-statistics/datasets/2024/historical-datasets/

MLA 9

Nonemployer Statistics, state and US files: receipts (RCPTOT), retail trade (NAICS 44-45), all legal forms and receipts sizes, Nonemployer business receipts: retail trade, Wisconsin, 2012 to 2024. U.S. Census Bureau, 29 Sept. 2026, https://www2.census.gov/programs-surveys/nonemployer-statistics/datasets/2024/historical-datasets/. Invokely, https://invokely.ai/en/nonemployer-receipts-retail-trade/wisconsin. Accessed 12 Oct. 2026.

Chicago (author-date)

U.S. Census Bureau. 2026. Nonemployer Statistics, state and US files: receipts (RCPTOT), retail trade (NAICS 44-45), all legal forms and receipts sizes. Nonemployer business receipts: retail trade, Wisconsin, 2012 to 2024. Dataset. Accessed October 12, 2026. https://www2.census.gov/programs-surveys/nonemployer-statistics/datasets/2024/historical-datasets/. Also distributed by Invokely, https://invokely.ai/en/nonemployer-receipts-retail-trade/wisconsin.

Harvard

U.S. Census Bureau (2026) Nonemployer Statistics, state and US files: receipts (RCPTOT), retail trade (NAICS 44-45), all legal forms and receipts sizes, Nonemployer business receipts: retail trade, Wisconsin, 2012 to 2024 [Dataset]. Available at: https://www2.census.gov/programs-surveys/nonemployer-statistics/datasets/2024/historical-datasets/, via Invokely: https://invokely.ai/en/nonemployer-receipts-retail-trade/wisconsin (Accessed: 12 October 2026).

BibTeX
@misc{census_nonemployer_business_receipts_retail_2024,
  author = {{U.S. Census Bureau}},
  title = {{Nonemployer Statistics, state and US files: receipts (RCPTOT), retail trade (NAICS 44-45), all legal forms and receipts sizes: Nonemployer business receipts: retail trade, Wisconsin, 2012 to 2024}},
  year = {2026},
  howpublished = {Data set},
  url = {https://www2.census.gov/programs-surveys/nonemployer-statistics/datasets/2024/historical-datasets/},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/en/nonemployer-receipts-retail-trade/wisconsin. Publisher attribution: U.S. Census Bureau. Nonemployer Statistics, state and US files: receipts (RCPTOT), retail trade (NAICS 44-45), all legal forms and receipts sizes. https://www2.census.gov/programs-surveys/nonemployer-statistics/datasets/2024/historical-datasets/. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - U.S. Census Bureau
TI  - Nonemployer Statistics, state and US files: receipts (RCPTOT), retail trade (NAICS 44-45), all legal forms and receipts sizes: Nonemployer business receipts: retail trade, Wisconsin, 2012 to 2024
PY  - 2026
DA  - 2026/09/29
PB  - U.S. Census Bureau
DB  - Invokely
UR  - https://www2.census.gov/programs-surveys/nonemployer-statistics/datasets/2024/historical-datasets/
L2  - https://invokely.ai/en/nonemployer-receipts-retail-trade/wisconsin
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/en/nonemployer-receipts-retail-trade/wisconsin.
N1  - Publisher attribution: U.S. Census Bureau. Nonemployer Statistics, state and US files: receipts (RCPTOT), retail trade (NAICS 44-45), all legal forms and receipts sizes. https://www2.census.gov/programs-surveys/nonemployer-statistics/datasets/2024/historical-datasets/. Retrieved 2026-10-12.
ER  -
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Questions

What is the nonemployer business receipts: retail trade in Wisconsin?

Nonemployer business receipts: retail trade in Wisconsin was $1.94 billion in 2024, according to the U.S. Census Bureau. That is up 1.2% from 2023. That is the 22nd highest of 51 states in 2024.

Where does this figure come from?

U.S. Census Bureau. Nonemployer Statistics, state and US files: receipts (RCPTOT), retail trade (NAICS 44-45), all legal forms and receipts sizes. Retrieved by Invokely on 2026-10-12.

What was the highest nonemployer business receipts: retail trade in Wisconsin?

$2.01 billion in 2022, the highest value since 2012 in this series.

Nonemployer business receipts: retail trade elsewhere in United States

Related statistics for Wisconsin

All statistics for Wisconsin | Wisconsin in figures