Data / E-commerce share of retail sales, seasonally adjusted / United States

E-commerce share of retail sales, seasonally adjusted in United States

E-commerce share of retail sales, seasonally adjusted in the United States was 17.1% in Q2 2026, according to the U.S. Census Bureau. That is up 0.8 pts from Q2 2025.

Q2 202617.1% Provisional
Change on Q2 2025+0.8 pts
Series high17.1Q2 2026
Series low0.6Q4 1999

Next release: Thursday, 19 November 2026, 10:00 ET, announced by U.S. Census Bureau. Release calendar

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E-commerce share of retail sales, seasonally adjusted in United States, Q4 1999 to Q2 2026

051015201999-Q42003-Q42007-Q42011-Q42015-Q42019-Q42026-Q21999-Q4: 0.6 %2000-Q1: 0.8 %2000-Q2: 0.9 %2000-Q3: 1 %2000-Q4: 1 %2001-Q1: 1.1 %2001-Q2: 1.1 %2001-Q3: 1.1 %2001-Q4: 1.2 %2002-Q1: 1.3 %2002-Q2: 1.4 %2002-Q3: 1.5 %2002-Q4: 1.5 %2003-Q1: 1.6 %2003-Q2: 1.7 %2003-Q3: 1.8 %2003-Q4: 1.9 %2004-Q1: 2 %2004-Q2: 2 %2004-Q3: 2.1 %2004-Q4: 2.2 %2005-Q1: 2.3 %2005-Q2: 2.4 %2005-Q3: 2.5 %2005-Q4: 2.6 %2006-Q1: 2.7 %2006-Q2: 2.8 %2006-Q3: 2.9 %2006-Q4: 3.1 %2007-Q1: 3.2 %2007-Q2: 3.3 %2007-Q3: 3.5 %2007-Q4: 3.5 %2008-Q1: 3.6 %2008-Q2: 3.6 %2008-Q3: 3.6 %2008-Q4: 3.6 %2009-Q1: 3.8 %2009-Q2: 3.9 %2009-Q3: 4.1 %2009-Q4: 4.1 %2010-Q1: 4.2 %2010-Q2: 4.4 %2010-Q3: 4.6 %2010-Q4: 4.6 %2011-Q1: 4.7 %2011-Q2: 4.8 %2011-Q3: 4.9 %2011-Q4: 5.1 %2012-Q1: 5.2 %2012-Q2: 5.3 %2012-Q3: 5.5 %2012-Q4: 5.6 %2013-Q1: 5.6 %2013-Q2: 5.8 %2013-Q3: 5.9 %2013-Q4: 6.1 %2014-Q1: 6.2 %2014-Q2: 6.3 %2014-Q3: 6.5 %2014-Q4: 6.6 %2015-Q1: 6.9 %2015-Q2: 7 %2015-Q3: 7.2 %2015-Q4: 7.4 %2016-Q1: 7.7 %2016-Q2: 7.8 %2016-Q3: 8 %2016-Q4: 8.2 %2017-Q1: 8.4 %2017-Q2: 8.7 %2017-Q3: 8.9 %2017-Q4: 9.1 %2018-Q1: 9.4 %2018-Q2: 9.6 %2018-Q3: 9.7 %2018-Q4: 9.9 %2019-Q1: 10 %2019-Q2: 10.3 %2019-Q3: 10.8 %2019-Q4: 11.2 %2020-Q1: 11.9 %2020-Q2: 16.3 %2020-Q3: 14.9 %2020-Q4: 15 %2021-Q1: 14.9 %2021-Q2: 14.6 %2021-Q3: 14.5 %2021-Q4: 14.6 %2022-Q1: 14.4 %2022-Q2: 14.2 %2022-Q3: 14.5 %2022-Q4: 14.6 %2023-Q1: 15 %2023-Q2: 15.3 %2023-Q3: 15.4 %2023-Q4: 15.5 %2024-Q1: 15.9 %2024-Q2: 16.1 %2024-Q3: 16.2 %2024-Q4: 16.2 %2025-Q1: 16 %2025-Q2: 16.3 %2025-Q3: 16.4 %2025-Q4: 16.7 %2026-Q1: 17 %2026-Q2: 17.1 %051015201999-Q42008-Q42017-Q42026-Q22026-Q2: 17.1 %
%. Source: U.S. Census Bureau, Quarterly Retail E-Commerce Sales: e-commerce as a percent of total retail sales, seasonally adjusted (tsadprectbl3). Retrieved 2026-10-12, published 2026-08-18.
All 107 values
Period%
2026-Q217.1 Provisional
2026-Q117
2025-Q416.7
2025-Q316.4
2025-Q216.3
2025-Q116
2024-Q416.2
2024-Q316.2
2024-Q216.1
2024-Q115.9
2023-Q415.5
2023-Q315.4
2023-Q215.3
2023-Q115
2022-Q414.6
2022-Q314.5
2022-Q214.2
2022-Q114.4
2021-Q414.6
2021-Q314.5
2021-Q214.6
2021-Q114.9
2020-Q415
2020-Q314.9
2020-Q216.3
2020-Q111.9
2019-Q411.2
2019-Q310.8
2019-Q210.3
2019-Q110
2018-Q49.9
2018-Q39.7
2018-Q29.6
2018-Q19.4
2017-Q49.1
2017-Q38.9
2017-Q28.7
2017-Q18.4
2016-Q48.2
2016-Q38
2016-Q27.8
2016-Q17.7
2015-Q47.4
2015-Q37.2
2015-Q27
2015-Q16.9
2014-Q46.6
2014-Q36.5
2014-Q26.3
2014-Q16.2
2013-Q46.1
2013-Q35.9
2013-Q25.8
2013-Q15.6
2012-Q45.6
2012-Q35.5
2012-Q25.3
2012-Q15.2
2011-Q45.1
2011-Q34.9
2011-Q24.8
2011-Q14.7
2010-Q44.6
2010-Q34.6
2010-Q24.4
2010-Q14.2
2009-Q44.1
2009-Q34.1
2009-Q23.9
2009-Q13.8
2008-Q43.6
2008-Q33.6
2008-Q23.6
2008-Q13.6
2007-Q43.5
2007-Q33.5
2007-Q23.3
2007-Q13.2
2006-Q43.1
2006-Q32.9
2006-Q22.8
2006-Q12.7
2005-Q42.6
2005-Q32.5
2005-Q22.4
2005-Q12.3
2004-Q42.2
2004-Q32.1
2004-Q22
2004-Q12
2003-Q41.9
2003-Q31.8
2003-Q21.7
2003-Q11.6
2002-Q41.5
2002-Q31.5
2002-Q21.4
2002-Q11.3
2001-Q41.2
2001-Q31.1
2001-Q21.1
2001-Q11.1
2000-Q41
2000-Q31
2000-Q20.9
2000-Q10.8
1999-Q40.6

Definition

Retail e-commerce sales as a percentage of total retail sales in the United States, both seasonally adjusted, each quarter, as published by the Census Bureau.

More on how it is measured
  • E-commerce sales are sales of goods and services where the buyer places the order, or the price and terms of sale are negotiated, over the Internet, an extranet, an EDI network, electronic mail or another online system; payment may or may not be made online.
  • Retail trade businesses (NAICS 44 and 45) with paid employees, food services excluded.

Sales by retail businesses only: online sales of manufacturers, wholesalers, travel agencies and other service firms are not included. Not comparable with ecommerce_turnover_share, which covers enterprises with 10 or more persons employed in the EU. Values without the _nsa suffix are seasonally adjusted; the share is published rounded to one decimal.

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How to cite

U.S. Census Bureau. Quarterly Retail E-Commerce Sales: e-commerce as a percent of total retail sales, seasonally adjusted (tsadprectbl3). https://www.census.gov/retail/mrts/www/data/delimited/tsadprectbl3.dat. Retrieved 2026-10-12.

Citation styles

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APA 7

U.S. Census Bureau. (2026). Quarterly Retail E-Commerce Sales: e-commerce as a percent of total retail sales, seasonally adjusted (tsadprectbl3) (E-commerce share of retail sales, seasonally adjusted, United States, 1999-Q4 to 2026-Q2) [Data set]. Retrieved October 12, 2026, from https://www.census.gov/retail/mrts/www/data/delimited/tsadprectbl3.dat

MLA 9

Quarterly Retail E-Commerce Sales: e-commerce as a percent of total retail sales, seasonally adjusted (tsadprectbl3), E-commerce share of retail sales, seasonally adjusted, United States, 1999-Q4 to 2026-Q2. U.S. Census Bureau, 18 Aug. 2026, https://www.census.gov/retail/mrts/www/data/delimited/tsadprectbl3.dat. Invokely, https://invokely.ai/en/ecommerce-share-of-retail-sales/united-states. Accessed 12 Oct. 2026.

Chicago (author-date)

U.S. Census Bureau. 2026. Quarterly Retail E-Commerce Sales: e-commerce as a percent of total retail sales, seasonally adjusted (tsadprectbl3). E-commerce share of retail sales, seasonally adjusted, United States, 1999-Q4 to 2026-Q2. Dataset. Accessed October 12, 2026. https://www.census.gov/retail/mrts/www/data/delimited/tsadprectbl3.dat. Also distributed by Invokely, https://invokely.ai/en/ecommerce-share-of-retail-sales/united-states.

Harvard

U.S. Census Bureau (2026) Quarterly Retail E-Commerce Sales: e-commerce as a percent of total retail sales, seasonally adjusted (tsadprectbl3), E-commerce share of retail sales, seasonally adjusted, United States, 1999-Q4 to 2026-Q2 [Dataset]. Available at: https://www.census.gov/retail/mrts/www/data/delimited/tsadprectbl3.dat, via Invokely: https://invokely.ai/en/ecommerce-share-of-retail-sales/united-states (Accessed: 12 October 2026).

BibTeX
@misc{census_e_commerce_share_of_2026,
  author = {{U.S. Census Bureau}},
  title = {{Quarterly Retail E-Commerce Sales: e-commerce as a percent of total retail sales, seasonally adjusted (tsadprectbl3): E-commerce share of retail sales, seasonally adjusted, United States, 1999-Q4 to 2026-Q2}},
  year = {2026},
  howpublished = {Data set},
  url = {https://www.census.gov/retail/mrts/www/data/delimited/tsadprectbl3.dat},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/en/ecommerce-share-of-retail-sales/united-states. Publisher attribution: U.S. Census Bureau. Quarterly Retail E-Commerce Sales: e-commerce as a percent of total retail sales, seasonally adjusted (tsadprectbl3). https://www.census.gov/retail/mrts/www/data/delimited/tsadprectbl3.dat. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - U.S. Census Bureau
TI  - Quarterly Retail E-Commerce Sales: e-commerce as a percent of total retail sales, seasonally adjusted (tsadprectbl3): E-commerce share of retail sales, seasonally adjusted, United States, 1999-Q4 to 2026-Q2
PY  - 2026
DA  - 2026/08/18
PB  - U.S. Census Bureau
DB  - Invokely
UR  - https://www.census.gov/retail/mrts/www/data/delimited/tsadprectbl3.dat
L2  - https://invokely.ai/en/ecommerce-share-of-retail-sales/united-states
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/en/ecommerce-share-of-retail-sales/united-states.
N1  - Publisher attribution: U.S. Census Bureau. Quarterly Retail E-Commerce Sales: e-commerce as a percent of total retail sales, seasonally adjusted (tsadprectbl3). https://www.census.gov/retail/mrts/www/data/delimited/tsadprectbl3.dat. Retrieved 2026-10-12.
ER  -
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Questions

What is the E-commerce share of retail sales, seasonally adjusted in United States?

E-commerce share of retail sales, seasonally adjusted in the United States was 17.1% in Q2 2026, according to the U.S. Census Bureau. That is up 0.8 pts from Q2 2025.

Where does this figure come from?

U.S. Census Bureau. Quarterly Retail E-Commerce Sales: e-commerce as a percent of total retail sales, seasonally adjusted (tsadprectbl3). Retrieved by Invokely on 2026-10-12.

What was the highest E-commerce share of retail sales, seasonally adjusted in United States?

17.1% in Q2 2026, the highest value since Q4 1999 in this series.

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