EU countries by retail sales volume index, mail order and internet retailers

Lithuania had the highest retail sales volume index, mail order and internet retailers of 18 EU countries in October 2025, at 151.7. Denmark had the lowest, at 86.1. The median was 108.6 and the figure for the European Union (27) was 109.9. Source: Eurostat, European Commission.

Highest151.7Lithuania

Lowest86.1Denmark

Median108.618 EU countries

European Union (27)109.9History

Map of EU countries, October 2025

Under 95
95 to 100
100 to 110
110 to 120
120 and over
No data

index, October 2025. Hatched areas have no value for this period. Source: Eurostat, Retail volume of sales, G4791, seasonally and calendar adjusted, 2021 = 100 (sts_trtu_m). Boundaries: Natural Earth (public domain).

All EU countries, October 2025

index. Source: Eurostat, Retail volume of sales, G4791, seasonally and calendar adjusted, 2021 = 100 (sts_trtu_m). Retrieved 2026-10-12.

Full ranking

Rank	EU countries	October 2025 index	Change on October 2024
1	Lithuania	151.7	+33.8
2	Poland	133.5	+11.5
3	Bulgaria	127.8	+2.4
4	Belgium Provisional	116.7	+7.3
5	Czechia	114.9	+8.5
6	Netherlands	114.3	+5.8
7	Italy	112.8	+5.1
8	Germany Provisional	109.9	+4
9	Spain Provisional	109.3	+9.9
10	Romania	107.8	-4.5
11	France Provisional	104.5	+6.2
12	Portugal	103.3	-3.1
13	Sweden	102.5	+14
14	Finland	102	+5.3
15	Croatia	89.8	+2.7
16	Greece	88	+11
17	Austria	87.1	+1.4
18	Denmark	86.1	+6.9

Other periods

About this ranking

Monthly volume of sales by retailers classified as mail order houses or internet retailers (NACE Rev. 2 class G4791). This is an industry series, not all online transactions across retail industries.

Eurostat volume of sales: turnover adjusted for price changes, calendar effects and seasonality. Index with the 2021 average equal to 100, not sales in euros or a percentage change. Index levels compare activity with each series own base, not market size between countries. Coverage varies by category and country.

Every value in the ranking comes from the same publisher and the same period, so the EU countries are compared on one definition. Equal values share a rank.

How to cite

Eurostat. Retail volume of sales, G4791, seasonally and calendar adjusted, 2021 = 100 (sts_trtu_m). https://ec.europa.eu/eurostat/databrowser/view/sts_trtu_m/default/table. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

Eurostat, European Commission. (2026). Retail volume of sales, G4791, seasonally and calendar adjusted, 2021 = 100 (sts_trtu_m) (EU countries by retail sales volume index, mail order and internet retailers, 2025-10) [Data set]. Retrieved October 12, 2026, from https://ec.europa.eu/eurostat/databrowser/view/sts_trtu_m/default/table

MLA 9

Retail volume of sales, G4791, seasonally and calendar adjusted, 2021 = 100 (sts_trtu_m), EU countries by retail sales volume index, mail order and internet retailers, 2025-10. Eurostat, European Commission, 10 Oct. 2026, https://ec.europa.eu/eurostat/databrowser/view/sts_trtu_m/default/table. Invokely, https://invokely.ai/rankings/retail-sales-volume-index-online/eu-countries?period=2025-10. Accessed 12 Oct. 2026.

Chicago (author-date)

Eurostat, European Commission. 2026. Retail volume of sales, G4791, seasonally and calendar adjusted, 2021 = 100 (sts_trtu_m). EU countries by retail sales volume index, mail order and internet retailers, 2025-10. Dataset. Accessed October 12, 2026. https://ec.europa.eu/eurostat/databrowser/view/sts_trtu_m/default/table. Also distributed by Invokely, https://invokely.ai/rankings/retail-sales-volume-index-online/eu-countries?period=2025-10.

Harvard

Eurostat, European Commission (2026) Retail volume of sales, G4791, seasonally and calendar adjusted, 2021 = 100 (sts_trtu_m), EU countries by retail sales volume index, mail order and internet retailers, 2025-10 [Dataset]. Available at: https://ec.europa.eu/eurostat/databrowser/view/sts_trtu_m/default/table, via Invokely: https://invokely.ai/rankings/retail-sales-volume-index-online/eu-countries?period=2025-10 (Accessed: 12 October 2026).

BibTeX

@misc{eurostat_eu_countries_by_retail_2026,
  author = {{Eurostat, European Commission}},
  title = {{Retail volume of sales, G4791, seasonally and calendar adjusted, 2021 = 100 (sts\_trtu\_m): EU countries by retail sales volume index, mail order and internet retailers, 2025-10}},
  year = {2026},
  howpublished = {Data set},
  url = {https://ec.europa.eu/eurostat/databrowser/view/sts_trtu_m/default/table},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/retail-sales-volume-index-online/eu-countries?period=2025-10. Publisher attribution: Eurostat. Retail volume of sales, G4791, seasonally and calendar adjusted, 2021 = 100 (sts\_trtu\_m). https://ec.europa.eu/eurostat/databrowser/view/sts\_trtu\_m/default/table. Retrieved 2026-10-12.},
}

RIS

TY  - DATA
AU  - Eurostat, European Commission
TI  - Retail volume of sales, G4791, seasonally and calendar adjusted, 2021 = 100 (sts_trtu_m): EU countries by retail sales volume index, mail order and internet retailers, 2025-10
PY  - 2026
DA  - 2026/10/10
PB  - Eurostat, European Commission
DB  - Invokely
UR  - https://ec.europa.eu/eurostat/databrowser/view/sts_trtu_m/default/table
L2  - https://invokely.ai/rankings/retail-sales-volume-index-online/eu-countries?period=2025-10
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/retail-sales-volume-index-online/eu-countries?period=2025-10.
N1  - Publisher attribution: Eurostat. Retail volume of sales, G4791, seasonally and calendar adjusted, 2021 = 100 (sts_trtu_m). https://ec.europa.eu/eurostat/databrowser/view/sts_trtu_m/default/table. Retrieved 2026-10-12.
ER  -

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Questions

Which EU country has the highest retail sales volume index, mail order and internet retailers?

Lithuania, with 151.7 in October 2025, according to Eurostat, European Commission.

Which EU country has the lowest retail sales volume index, mail order and internet retailers?

Denmark, with 86.1 in October 2025.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: Eurostat, European Commission, Retail volume of sales, G4791, seasonally and calendar adjusted, 2021 = 100 (sts_trtu_m). Retrieved 2026-10-12.