Counties in Nebraska by business revenue: retail trade (Economic Census)

Douglas County had the highest business revenue: retail trade (Economic Census) of 85 counties in 2017, at $9.99 billion. Hayes County had the lowest, at $1.39 million. The median was $71.26 million and the figure for Nebraska was $31.21 billion. Source: the U.S. Census Bureau.

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Highest9,991.2Douglas County
Lowest1.4Hayes County
Median71.385 counties
Nebraska31,214.7History

Map of counties, 2017

Adams County: 499.2 USD millionAntelope County: 57.3 USD millionBoone County: 75.8 USD millionBox Butte County: 101.2 USD millionBoyd County: 13 USD millionBrown County: 86.1 USD millionBuffalo County: 1,018.7 USD millionBurt County: 36.7 USD millionButler County: 33.7 USD millionCass County: 314.2 USD millionCedar County: 89.8 USD millionChase County: 113.4 USD millionCherry County: 93.4 USD millionCheyenne County: 646.4 USD millionClay County: 71.7 USD millionColfax County: 55.9 USD millionCuming County: 128.1 USD millionCuster County: 169.7 USD millionDakota County: 212.2 USD millionDawes County: 174.4 USD millionDawson County: 397.1 USD millionDeuel County: 79.9 USD millionDixon County: 14.2 USD millionDodge County: 751.5 USD millionDouglas County: 9,991.2 USD millionDundy County: 14.9 USD millionFillmore County: 54.3 USD millionFranklin County: 19.3 USD millionFrontier County: 17 USD millionFurnas County: 39 USD millionGage County: 277 USD millionGarden County: 12.1 USD millionGarfield County: 29.8 USD millionGosper County: 4.1 USD millionGrant County: 4.6 USD millionGreeley County: 36.3 USD millionHall County: 1,276.3 USD millionHamilton County: 131.9 USD millionHarlan County: 45.3 USD millionHayes County: 1.4 USD millionHitchcock County: 11.6 USD millionHolt County: 157.6 USD millionHooker County: 6.1 USD millionHoward County: 51.8 USD millionJefferson County: 161.5 USD millionJohnson County: 36.7 USD millionKearney County: 31.4 USD millionKeith County: 222.1 USD millionKeya Paha County: 3.4 USD millionKimball County: 41.2 USD millionKnox County: 71.8 USD millionLancaster County: 4,810.3 USD millionLincoln County: 704.5 USD millionMadison County: 767.5 USD millionMerrick County: 66.7 USD millionMorrill County: 34.1 USD millionNance County: 26.2 USD millionNemaha County: 64.5 USD millionNuckolls County: 61.3 USD millionOtoe County: 194.6 USD millionPawnee County: 25 USD millionPerkins County: 71.3 USD millionPhelps County: 141.1 USD millionPierce County: 46.8 USD millionPlatte County: 557.5 USD millionPolk County: 48.6 USD millionRed Willow County: 217.1 USD millionRichardson County: 68.7 USD millionRock County: 10.2 USD millionSaline County: 157.8 USD millionSarpy County: 2,762.4 USD millionSaunders County: 213.1 USD millionScotts Bluff County: 571.3 USD millionSeward County: 117.7 USD millionSheridan County: 55.3 USD millionSherman County: 43.1 USD millionSioux County: 2.6 USD millionStanton County: 18.7 USD millionThayer County: 35.1 USD millionThurston County: 56.9 USD millionValley County: 98.6 USD millionWashington County: 771.1 USD millionWayne County: 71.3 USD millionWebster County: 27.9 USD millionYork County: 269.9 USD million
  • Under 20
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  • 310 and over
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USD million, 2017. Hatched areas have no value for this period. Source: U.S. Census Bureau, Economic Census basic statistics by geography (EC1700BASIC, EC2200BASIC): sales, value of shipments, or revenue (RCPTOT) of retail trade (NAICS 44-45), all establishments. Boundaries: U.S. Census Bureau cartographic boundary files.

Top 40 counties, 2017

Douglas County: 9,991.2 USD millionDouglas County9,991.2Lancaster County: 4,810.3 USD millionLancaster County4,810.3Sarpy County: 2,762.4 USD millionSarpy County2,762.4Hall County: 1,276.3 USD millionHall County1,276.3Buffalo County: 1,018.7 USD millionBuffalo County1,018.7Washington County: 771.1 USD millionWashington County771.1Madison County: 767.5 USD millionMadison County767.5Dodge County: 751.5 USD millionDodge County751.5Lincoln County: 704.5 USD millionLincoln County704.5Cheyenne County: 646.4 USD millionCheyenne County646.4Scotts Bluff County: 571.3 USD millionScotts Bluff County571.3Platte County: 557.5 USD millionPlatte County557.5Adams County: 499.2 USD millionAdams County499.2Dawson County: 397.1 USD millionDawson County397.1Cass County: 314.2 USD millionCass County314.2Gage County: 277 USD millionGage County277York County: 269.9 USD millionYork County269.9Keith County: 222.1 USD millionKeith County222.1Red Willow County: 217.1 USD millionRed Willow County217.1Saunders County: 213.1 USD millionSaunders County213.1Dakota County: 212.2 USD millionDakota County212.2Otoe County: 194.6 USD millionOtoe County194.6Dawes County: 174.4 USD millionDawes County174.4Custer County: 169.7 USD millionCuster County169.7Jefferson County: 161.5 USD millionJefferson County161.5Saline County: 157.8 USD millionSaline County157.8Holt County: 157.6 USD millionHolt County157.6Phelps County: 141.1 USD millionPhelps County141.1Hamilton County: 131.9 USD millionHamilton County131.9Cuming County: 128.1 USD millionCuming County128.1Seward County: 117.7 USD millionSeward County117.7Chase County: 113.4 USD millionChase County113.4Box Butte County: 101.2 USD millionBox Butte County101.2Valley County: 98.6 USD millionValley County98.6Cherry County: 93.4 USD millionCherry County93.4Cedar County: 89.8 USD millionCedar County89.8Brown County: 86.1 USD millionBrown County86.1Deuel County: 79.9 USD millionDeuel County79.9Boone County: 75.8 USD millionBoone County75.8Knox County: 71.8 USD millionKnox County71.8Douglas County: 9,991.2 USD millionDouglas County9,991.2Lancaster County: 4,810.3 USD millionLancaster County4,810.3Sarpy County: 2,762.4 USD millionSarpy County2,762.4Hall County: 1,276.3 USD millionHall County1,276.3Buffalo County: 1,018.7 USD millionBuffalo County1,018.7Washington County: 771.1 USD millionWashington County771.1Madison County: 767.5 USD millionMadison County767.5Dodge County: 751.5 USD millionDodge County751.5Lincoln County: 704.5 USD millionLincoln County704.5Cheyenne County: 646.4 USD millionCheyenne County646.4Scotts Bluff County: 571.3 USD millionScotts Bluff County571.3Platte County: 557.5 USD millionPlatte County557.5Adams County: 499.2 USD millionAdams County499.2Dawson County: 397.1 USD millionDawson County397.1Cass County: 314.2 USD millionCass County314.2Gage County: 277 USD millionGage County277York County: 269.9 USD millionYork County269.9Keith County: 222.1 USD millionKeith County222.1Red Willow County: 217.1 USD millionRed Willow County217.1Saunders County: 213.1 USD millionSaunders County213.1Dakota County: 212.2 USD millionDakota County212.2Otoe County: 194.6 USD millionOtoe County194.6Dawes County: 174.4 USD millionDawes County174.4Custer County: 169.7 USD millionCuster County169.7Jefferson County: 161.5 USD millionJefferson County161.5Saline County: 157.8 USD millionSaline County157.8Holt County: 157.6 USD millionHolt County157.6Phelps County: 141.1 USD millionPhelps County141.1Hamilton County: 131.9 USD millionHamilton County131.9Cuming County: 128.1 USD millionCuming County128.1Seward County: 117.7 USD millionSeward County117.7Chase County: 113.4 USD millionChase County113.4Box Butte County: 101.2 USD millionBox Butte County101.2Valley County: 98.6 USD millionValley County98.6Cherry County: 93.4 USD millionCherry County93.4Cedar County: 89.8 USD millionCedar County89.8Brown County: 86.1 USD millionBrown County86.1Deuel County: 79.9 USD millionDeuel County79.9Boone County: 75.8 USD millionBoone County75.8Knox County: 71.8 USD millionKnox County71.8
USD million. Source: U.S. Census Bureau, Economic Census basic statistics by geography (EC1700BASIC, EC2200BASIC): sales, value of shipments, or revenue (RCPTOT) of retail trade (NAICS 44-45), all establishments. Retrieved 2026-10-12.

Full ranking

RankCounties2017
USD million
1Douglas County9,991.2
2Lancaster County4,810.3
3Sarpy County2,762.4
4Hall County1,276.3
5Buffalo County1,018.7
6Washington County771.1
7Madison County767.5
8Dodge County751.5
9Lincoln County704.5
10Cheyenne County646.4
11Scotts Bluff County571.3
12Platte County557.5
13Adams County499.2
14Dawson County397.1
15Cass County314.2
16Gage County277
17York County269.9
18Keith County222.1
19Red Willow County217.1
20Saunders County213.1
21Dakota County212.2
22Otoe County194.6
23Dawes County174.4
24Custer County169.7
25Jefferson County161.5
26Saline County157.8
27Holt County157.6
28Phelps County141.1
29Hamilton County131.9
30Cuming County128.1
31Seward County117.7
32Chase County113.4
33Box Butte County101.2
34Valley County98.6
35Cherry County93.4
36Cedar County89.8
37Brown County86.1
38Deuel County79.9
39Boone County75.8
40Knox County71.8
41Clay County71.7
42Perkins County71.3
43Wayne County71.3
44Richardson County68.7
45Merrick County66.7
46Nemaha County64.5
47Nuckolls County61.3
48Antelope County57.3
49Thurston County56.9
50Colfax County55.9
51Sheridan County55.3
52Fillmore County54.3
53Howard County51.8
54Polk County48.6
55Pierce County46.8
56Harlan County45.3
57Sherman County43.1
58Kimball County41.2
59Furnas County39
60Johnson County36.7
61Burt County36.7
62Greeley County36.3
63Thayer County35.1
64Morrill County34.1
65Butler County33.7
66Kearney County31.4
67Garfield County29.8
68Webster County27.9
69Nance County26.2
70Pawnee County25
71Franklin County19.3
72Stanton County18.7
73Frontier County17
74Dundy County14.9
75Dixon County14.2
76Boyd County13
77Garden County12.1
78Hitchcock County11.6
79Rock County10.2
80Hooker County6.1
81Grant County4.6
82Gosper County4.1
83Keya Paha County3.4
84Sioux County2.6
85Hayes County1.4

Other periods

About this ranking

Sales, value of shipments or revenue of employer establishments in retail trade (NAICS 44-45), in millions of current US dollars, from the U.S. Census Bureau Economic Census.

Economic Census, taken every five years: values exist for 2017 and 2022 only, and the 2027 census publishes about 2029. Revenue of employer establishments located in the place, in millions of current US dollars, not adjusted for inflation; nonemployers (nonemployer_receipts_usd_*) are not included, and government owned establishments are generally out of scope. Manufacturing is the value of shipments and wholesale and retail trade are sales, so an establishment selling to another counts in both and sectors do not add up to output or GDP. Cells that would disclose individual companies (flag D) or that Census does not publish are missing here, not zero; counties are published for 14 of the 18 sectors. Sectors follow NAICS 2017 for 2017 and NAICS 2022 for 2022.

Every value in the ranking comes from the same publisher and the same period, so the counties are compared on one definition. 1 counties with data in other periods have no value for 2017 and are left out rather than filled from another source. Equal values share a rank.

How to cite

U.S. Census Bureau. Economic Census basic statistics by geography (EC1700BASIC, EC2200BASIC): sales, value of shipments, or revenue (RCPTOT) of retail trade (NAICS 44-45), all establishments. https://www2.census.gov/programs-surveys/economic-census/data/2017/sector00/EC1700BASIC.zip. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

U.S. Census Bureau. (2021). Economic Census basic statistics by geography (EC1700BASIC, EC2200BASIC): sales, value of shipments, or revenue (RCPTOT) of retail trade (NAICS 44-45), all establishments (Counties in Nebraska by business revenue: retail trade (Economic Census), 2017) [Data set]. Retrieved October 12, 2026, from https://www2.census.gov/programs-surveys/economic-census/data/2017/sector00/EC1700BASIC.zip

MLA 9

Economic Census basic statistics by geography (EC1700BASIC, EC2200BASIC): sales, value of shipments, or revenue (RCPTOT) of retail trade (NAICS 44-45), all establishments, Counties in Nebraska by business revenue: retail trade (Economic Census), 2017. U.S. Census Bureau, 27 May 2021, https://www2.census.gov/programs-surveys/economic-census/data/2017/sector00/EC1700BASIC.zip. Invokely, https://invokely.ai/rankings/business-revenue-retail-trade/nebraska-counties?period=2017. Accessed 12 Oct. 2026.

Chicago (author-date)

U.S. Census Bureau. 2021. Economic Census basic statistics by geography (EC1700BASIC, EC2200BASIC): sales, value of shipments, or revenue (RCPTOT) of retail trade (NAICS 44-45), all establishments. Counties in Nebraska by business revenue: retail trade (Economic Census), 2017. Dataset. Accessed October 12, 2026. https://www2.census.gov/programs-surveys/economic-census/data/2017/sector00/EC1700BASIC.zip. Also distributed by Invokely, https://invokely.ai/rankings/business-revenue-retail-trade/nebraska-counties?period=2017.

Harvard

U.S. Census Bureau (2021) Economic Census basic statistics by geography (EC1700BASIC, EC2200BASIC): sales, value of shipments, or revenue (RCPTOT) of retail trade (NAICS 44-45), all establishments, Counties in Nebraska by business revenue: retail trade (Economic Census), 2017 [Dataset]. Available at: https://www2.census.gov/programs-surveys/economic-census/data/2017/sector00/EC1700BASIC.zip, via Invokely: https://invokely.ai/rankings/business-revenue-retail-trade/nebraska-counties?period=2017 (Accessed: 12 October 2026).

BibTeX
@misc{census_counties_in_nebraska_by_2017,
  author = {{U.S. Census Bureau}},
  title = {{Economic Census basic statistics by geography (EC1700BASIC, EC2200BASIC): sales, value of shipments, or revenue (RCPTOT) of retail trade (NAICS 44-45), all establishments: Counties in Nebraska by business revenue: retail trade (Economic Census), 2017}},
  year = {2021},
  howpublished = {Data set},
  url = {https://www2.census.gov/programs-surveys/economic-census/data/2017/sector00/EC1700BASIC.zip},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/rankings/business-revenue-retail-trade/nebraska-counties?period=2017. Publisher attribution: U.S. Census Bureau. Economic Census basic statistics by geography (EC1700BASIC, EC2200BASIC): sales, value of shipments, or revenue (RCPTOT) of retail trade (NAICS 44-45), all establishments. https://www2.census.gov/programs-surveys/economic-census/data/2017/sector00/EC1700BASIC.zip. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - U.S. Census Bureau
TI  - Economic Census basic statistics by geography (EC1700BASIC, EC2200BASIC): sales, value of shipments, or revenue (RCPTOT) of retail trade (NAICS 44-45), all establishments: Counties in Nebraska by business revenue: retail trade (Economic Census), 2017
PY  - 2021
DA  - 2021/05/27
PB  - U.S. Census Bureau
DB  - Invokely
UR  - https://www2.census.gov/programs-surveys/economic-census/data/2017/sector00/EC1700BASIC.zip
L2  - https://invokely.ai/rankings/business-revenue-retail-trade/nebraska-counties?period=2017
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/rankings/business-revenue-retail-trade/nebraska-counties?period=2017.
N1  - Publisher attribution: U.S. Census Bureau. Economic Census basic statistics by geography (EC1700BASIC, EC2200BASIC): sales, value of shipments, or revenue (RCPTOT) of retail trade (NAICS 44-45), all establishments. https://www2.census.gov/programs-surveys/economic-census/data/2017/sector00/EC1700BASIC.zip. Retrieved 2026-10-12.
ER  - 
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Questions

Which county has the highest business revenue: retail trade (Economic Census)?

Douglas County, with $9.99 billion in 2017, according to the U.S. Census Bureau.

Which county has the lowest business revenue: retail trade (Economic Census)?

Hayes County, with $1.39 million in 2017.

Where does this ranking come from?

Every value comes from one source and one period, so the places are comparable: U.S. Census Bureau, Economic Census basic statistics by geography (EC1700BASIC, EC2200BASIC): sales, value of shipments, or revenue (RCPTOT) of retail trade (NAICS 44-45), all establishments. Retrieved 2026-10-12. 1 counties have no value for 2017 and are not ranked.

Business revenue: retail trade (Economic Census): other rankings

Counties in Nebraska: more rankings