Data / Potenza / Profile

Potenza in figures

A profile of Potenza from official statistics: 15 figures in 3 sections, each with its period, its change from a year earlier, its rank among similar places where a ranking exists, and its source.

Figures last updated on 2026-10-12.

People

Population in Potenza was 340,909 in 2025, down 0.7% from 2024, and the 49th lowest of 107 areas in Italy.

Population340,9092025Down 0.7% from 2024The 49th lowest of 107 areas in Italy
Natural change rate-6.5 per 1,000 inhabitants2024Up 0.7 per 1,000 inhabitants from 2023Tied for the 33rd lowest of 107 areas in Italy
Median age50.5 years2025Up 0.4 years from 2024Tied for the 33rd highest of 107 areas in Italy
Population aged 65 and over26.3%2025Up 0.6 percentage points from 2024
Population density52.1 inhabitants per km²2024Down 1% from 2023
Net migration including statistical adjustment-1032024Compared with -745 in 2023
340K360K380K400K20012005200920132017202120252001: 394,752 persons2002: 392,955 persons2003: 391,981 persons2004: 391,473 persons2005: 390,342 persons2006: 387,973 persons2007: 385,424 persons2008: 384,685 persons2009: 383,588 persons2010: 381,758 persons2011: 379,895 persons2012: 378,517 persons2013: 376,835 persons2014: 375,370 persons2015: 373,323 persons2016: 370,854 persons2017: 368,391 persons2018: 365,903 persons2019: 362,452 persons2020: 358,401 persons2021: 352,490 persons2022: 349,616 persons2023: 346,475 persons2024: 343,252 persons2025: 340,909 persons340K360K380K400K2001201020252001: 394,752 persons2002: 392,955 persons2003: 391,981 persons2004: 391,473 persons2005: 390,342 persons2006: 387,973 persons2007: 385,424 persons2008: 384,685 persons2009: 383,588 persons2010: 381,758 persons2011: 379,895 persons2012: 378,517 persons2013: 376,835 persons2014: 375,370 persons2015: 373,323 persons2016: 370,854 persons2017: 368,391 persons2018: 365,903 persons2019: 362,452 persons2020: 358,401 persons2021: 352,490 persons2022: 349,616 persons2023: 346,475 persons2024: 343,252 persons2025: 340,909 persons
Population, 2001 to 2025. persons. Source: Eurostat, European Commission, Population on 1 January by NUTS 3 region (demo_r_pjanaggr3).

Sources: Eurostat, European Commission, Population on 1 January by NUTS 3 region (demo_r_pjanaggr3); Eurostat, European Commission, Population change, crude rate of natural change of population, by NUTS 2 and 3 region (demo_r_gind3); Eurostat, European Commission, Population structure indicators by NUTS 3 region (demo_r_pjanind3); Eurostat, European Commission, Population density by NUTS 3 region (demo_r_d3dens); Eurostat, European Commission, Population change, net migration plus statistical adjustment, by NUTS 2 and 3 region (demo_r_gind3). Population and demography statistics and rankings

Economy

GDP (euros) in Potenza was €10.17 billion in 2023, up 6.7% from 2022, and the 48th lowest of 107 areas in Italy.

Gross domestic product (GDP)€10.17 billion2023Up 6.7% from 2022The 48th lowest of 107 areas in Italy
GDP per capita€29,5002023Up 7.7% from 2022The 41st lowest of 107 areas in Italy
GDP per capita in PPS (EU27 = 100)80%2023Up 1 percentage point from 2022The 41st lowest of 107 areas in Italy
6,0007,0008,0009,00010K11K20002004200820122016202020232000: 6,281 EUR million2001: 6,408 EUR million2002: 6,673 EUR million2003: 6,655 EUR million2004: 6,773 EUR million2005: 6,911 EUR million2006: 7,352 EUR million2007: 7,621 EUR million2008: 7,742 EUR million2009: 7,292 EUR million2010: 7,421 EUR million2011: 7,681 EUR million2012: 7,735 EUR million2013: 8,029 EUR million2014: 7,663 EUR million2015: 8,433 EUR million2016: 8,393 EUR million2017: 8,478 EUR million2018: 8,893 EUR million2019: 8,666 EUR million2020: 7,627 EUR million2021: 8,872 EUR million2022: 9,531 EUR million2023: 10,165 EUR million6,0007,0008,0009,00010K11K20002008201620232000: 6,281 EUR million2001: 6,408 EUR million2002: 6,673 EUR million2003: 6,655 EUR million2004: 6,773 EUR million2005: 6,911 EUR million2006: 7,352 EUR million2007: 7,621 EUR million2008: 7,742 EUR million2009: 7,292 EUR million2010: 7,421 EUR million2011: 7,681 EUR million2012: 7,735 EUR million2013: 8,029 EUR million2014: 7,663 EUR million2015: 8,433 EUR million2016: 8,393 EUR million2017: 8,478 EUR million2018: 8,893 EUR million2019: 8,666 EUR million2020: 7,627 EUR million2021: 8,872 EUR million2022: 9,531 EUR million2023: 10,165 EUR million
Gross domestic product (GDP), 2000 to 2023. EUR million. Source: Eurostat, European Commission, GDP at current market prices by NUTS 3 region (nama_10r_3gdp).

Sources: Eurostat, European Commission, GDP at current market prices by NUTS 3 region (nama_10r_3gdp); Eurostat, European Commission, GDP at current market prices by NUTS 3 region, EUR per inhabitant (nama_10r_3gdp); Eurostat, European Commission, GDP per inhabitant in PPS, EU27 = 100, by NUTS 3 region (nama_10r_3gdp). Economy statistics and rankings

Business and tourism

Active enterprises in Potenza were 24,172 in 2023, up 0.8% from 2022, and the 42nd lowest of 107 areas in Italy.

Active enterprises24,1722023Up 0.8% from 2022The 42nd lowest of 107 areas in Italy
Enterprise births1,7532023Up 1% from 2022The 41st lowest of 107 areas in Italy
Enterprise birth rate7.25%2023Up 0.01 percentage points from 2022The 54th highest of 107 areas in Italy
Enterprise death rate5.6%2023, estimatedDown 0.8 percentage points from 2022 (the 2022 figure is provisional)
Nights spent in tourist accommodation744,0952025Up 14.6% from 2024
Nights spent in tourist accommodation by non-residents (foreign guests)93,3502025Up 29.8% from 2024
23.4K23.6K23.8K24K24.2K2021202220232021: 23,489 count2022: 23,974 count2023: 24,172 count23.4K23.6K23.8K24K24.2K2021202220232021: 23,489 count2022: 23,974 count2023: 24,172 count
Active enterprises, 2021 to 2023. count. Source: Eurostat, European Commission, Business demography by size class and NUTS 3 region, industry, construction and market services, all size classes, enterprises, number (bd_size_r).

Sources: Eurostat, European Commission, Business demography by size class and NUTS 3 region, industry, construction and market services, all size classes, enterprises, number (bd_size_r); Eurostat, European Commission, Business demography by size class and NUTS 3 region, industry, construction and market services, all size classes, enterprise births, number (bd_size_r); Eurostat, European Commission, Business demography by size class and NUTS 3 region, industry, construction and market services, all size classes, birth rate, percentage of active enterprises (bd_size_r); Eurostat, European Commission, Business demography by size class and NUTS 3 region, industry, construction and market services, all size classes, death rate, percentage of active enterprises (bd_size_r); Eurostat, European Commission, Nights spent at tourist accommodation establishments by NUTS 2 and 3 region (tour_occ_nin2); Eurostat, European Commission, Nights spent at tourist accommodation establishments by NUTS 3 region, non-residents (foreign country of residence), hotels, holiday accommodation and campsites (tour_occ_nin2). Companies statistics and rankings

Sources and citations

Each figure comes from the table cited here. Cite the publisher; these citations include any notice the publisher requires.

  1. Eurostat. Population on 1 January by NUTS 3 region (demo_r_pjanaggr3). https://ec.europa.eu/eurostat/databrowser/view/demo_r_pjanaggr3/default/table. Retrieved 2026-10-08.
  2. Eurostat. Population change, crude rate of natural change of population, by NUTS 2 and 3 region (demo_r_gind3). https://ec.europa.eu/eurostat/databrowser/view/demo_r_gind3/default/table. Retrieved 2026-10-12.
  3. Eurostat. Population structure indicators by NUTS 3 region (demo_r_pjanind3). https://ec.europa.eu/eurostat/databrowser/view/demo_r_pjanind3/default/table. Retrieved 2026-10-08.
  4. Eurostat. Population density by NUTS 3 region (demo_r_d3dens). https://ec.europa.eu/eurostat/databrowser/view/demo_r_d3dens/default/table. Retrieved 2026-10-08.
  5. Eurostat. Population change, net migration plus statistical adjustment, by NUTS 2 and 3 region (demo_r_gind3). https://ec.europa.eu/eurostat/databrowser/view/demo_r_gind3/default/table. Retrieved 2026-10-12.
  6. Eurostat. GDP at current market prices by NUTS 3 region (nama_10r_3gdp). https://ec.europa.eu/eurostat/databrowser/view/nama_10r_3gdp/default/table. Retrieved 2026-10-08.
  7. Eurostat. GDP at current market prices by NUTS 3 region, EUR per inhabitant (nama_10r_3gdp). https://ec.europa.eu/eurostat/databrowser/view/nama_10r_3gdp/default/table. Retrieved 2026-10-08.
  8. Eurostat. GDP per inhabitant in PPS, EU27 = 100, by NUTS 3 region (nama_10r_3gdp). https://ec.europa.eu/eurostat/databrowser/view/nama_10r_3gdp/default/table. Retrieved 2026-10-08.
  9. Eurostat. Business demography by size class and NUTS 3 region, industry, construction and market services, all size classes, enterprises, number (bd_size_r). https://ec.europa.eu/eurostat/databrowser/view/bd_size_r/default/table. Retrieved 2026-10-12.
  10. Eurostat. Business demography by size class and NUTS 3 region, industry, construction and market services, all size classes, enterprise births, number (bd_size_r). https://ec.europa.eu/eurostat/databrowser/view/bd_size_r/default/table. Retrieved 2026-10-12.
  11. Eurostat. Business demography by size class and NUTS 3 region, industry, construction and market services, all size classes, birth rate, percentage of active enterprises (bd_size_r). https://ec.europa.eu/eurostat/databrowser/view/bd_size_r/default/table. Retrieved 2026-10-12.
  12. Eurostat. Business demography by size class and NUTS 3 region, industry, construction and market services, all size classes, death rate, percentage of active enterprises (bd_size_r). https://ec.europa.eu/eurostat/databrowser/view/bd_size_r/default/table. Retrieved 2026-10-12.
  13. Eurostat. Nights spent at tourist accommodation establishments by NUTS 2 and 3 region (tour_occ_nin2). https://ec.europa.eu/eurostat/databrowser/view/tour_occ_nin2/default/table. Retrieved 2026-10-09.
  14. Eurostat. Nights spent at tourist accommodation establishments by NUTS 3 region, non-residents (foreign country of residence), hotels, holiday accommodation and campsites (tour_occ_nin2). https://ec.europa.eu/eurostat/databrowser/view/tour_occ_nin2/default/table. Retrieved 2026-10-12.

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