Data / Average annual household spending on personal care products and services / United States

Average annual household spending on personal care products and services in United States

Average annual household spending on personal care products and services in the United States was $978 in 2024, according to the U.S. Bureau of Labor Statistics. That is up 2.9% from 2023.

2024, USD978
Change on 2023+2.9%
Series high9782024
Series low2891984

Next release: Thursday, 29 October 2026, 10:00 ET, announced by BLS. Release calendar

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Average annual household spending on personal care products and services in United States, 1984 to 2024

2004006008001,00019841990199620022008201420241984: 289 USD1985: 303 USD1986: 303 USD1987: 330 USD1988: 334 USD1989: 366 USD1990: 364 USD1991: 399 USD1992: 387 USD1993: 385 USD1994: 397 USD1995: 403 USD1996: 513 USD1997: 528 USD1998: 401 USD1999: 408 USD2000: 564 USD2001: 485 USD2002: 526 USD2003: 527 USD2004: 581 USD2005: 541 USD2006: 585 USD2007: 588 USD2008: 616 USD2009: 596 USD2010: 582 USD2011: 634 USD2012: 628 USD2013: 608 USD2014: 645 USD2015: 683 USD2016: 707 USD2017: 762 USD2018: 768 USD2019: 786 USD2020: 646 USD2021: 771 USD2022: 866 USD2023: 950 USD2024: 978 USD2004006008001,00019841998201220241984: 289 USD1985: 303 USD1986: 303 USD1987: 330 USD1988: 334 USD1989: 366 USD1990: 364 USD1991: 399 USD1992: 387 USD1993: 385 USD1994: 397 USD1995: 403 USD1996: 513 USD1997: 528 USD1998: 401 USD1999: 408 USD2000: 564 USD2001: 485 USD2002: 526 USD2003: 527 USD2004: 581 USD2005: 541 USD2006: 585 USD2007: 588 USD2008: 616 USD2009: 596 USD2010: 582 USD2011: 634 USD2012: 628 USD2013: 608 USD2014: 645 USD2015: 683 USD2016: 707 USD2017: 762 USD2018: 768 USD2019: 786 USD2020: 646 USD2021: 771 USD2022: 866 USD2023: 950 USD2024: 978 USD
USD. Source: BLS, Consumer Expenditure Surveys: average annual expenditures on personal care products and services, all consumer units (CXUPERSCARELB0101M). Retrieved 2026-10-12, published 2025-12-19.
All 41 values
PeriodUSD
2024978
2023950
2022866
2021771
2020646
2019786
2018768
2017762
2016707
2015683
2014645
2013608
2012628
2011634
2010582
2009596
2008616
2007588
2006585
2005541
2004581
2003527
2002526
2001485
2000564
1999408
1998401
1997528
1996513
1995403
1994397
1993385
1992387
1991399
1990364
1989366
1988334
1987330
1986303
1985303
1984289

Definition

Average annual spending on personal care products and services per consumer unit in the United States, in current US dollars, from the Consumer Expenditure Surveys of the U.S. Bureau of Labor Statistics (series CXUPERSCARELB0101M, all consumer units, mean).

More on how it is measured
  • Hair, oral hygiene, shaving and bath products, cosmetics, electric personal care appliances, and personal care services such as hair salons and barbershops.
  • A consumer unit is a family, a financially independent person living alone or sharing a home, or two or more people living together who share major expenses; it is close to a household.
  • Spending includes sales taxes and gifts and excludes purchases for business; a purchase counts in full when it is made, even if it is paid in installments.

An average per consumer unit, not per person: consumer units had 2.4 people on average in 2024. Current dollars, not adjusted for inflation. United States only. It measures what households pay themselves, so it is lower than personal consumption expenditures in the national accounts, which also count spending on behalf of households, such as employer-paid health insurance.

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How to cite

U.S. Bureau of Labor Statistics. Consumer Expenditure Surveys: average annual expenditures on personal care products and services, all consumer units (CXUPERSCARELB0101M). https://download.bls.gov/pub/time.series/cx/cx.data.1.AllData. Retrieved 2026-10-12.

Citation styles

The publisher is the author. Invokely is named only as the place the figures were read, where a style asks for it.

APA 7

U.S. Bureau of Labor Statistics. (2025). Consumer Expenditure Surveys: average annual expenditures on personal care products and services, all consumer units (CXUPERSCARELB0101M) (Average annual household spending on personal care products and services, United States, 1984 to 2024) [Data set]. Retrieved October 12, 2026, from https://download.bls.gov/pub/time.series/cx/cx.data.1.AllData

MLA 9

Consumer Expenditure Surveys: average annual expenditures on personal care products and services, all consumer units (CXUPERSCARELB0101M), Average annual household spending on personal care products and services, United States, 1984 to 2024. U.S. Bureau of Labor Statistics, 19 Dec. 2025, https://download.bls.gov/pub/time.series/cx/cx.data.1.AllData. Invokely, https://invokely.ai/en/household-spending-personal-care/united-states. Accessed 12 Oct. 2026.

Chicago (author-date)

U.S. Bureau of Labor Statistics. 2025. Consumer Expenditure Surveys: average annual expenditures on personal care products and services, all consumer units (CXUPERSCARELB0101M). Average annual household spending on personal care products and services, United States, 1984 to 2024. Dataset. Accessed October 12, 2026. https://download.bls.gov/pub/time.series/cx/cx.data.1.AllData. Also distributed by Invokely, https://invokely.ai/en/household-spending-personal-care/united-states.

Harvard

U.S. Bureau of Labor Statistics (2025) Consumer Expenditure Surveys: average annual expenditures on personal care products and services, all consumer units (CXUPERSCARELB0101M), Average annual household spending on personal care products and services, United States, 1984 to 2024 [Dataset]. Available at: https://download.bls.gov/pub/time.series/cx/cx.data.1.AllData, via Invokely: https://invokely.ai/en/household-spending-personal-care/united-states (Accessed: 12 October 2026).

BibTeX
@misc{bureau_average_annual_household_spending_2024,
  author = {{U.S. Bureau of Labor Statistics}},
  title = {{Consumer Expenditure Surveys: average annual expenditures on personal care products and services, all consumer units (CXUPERSCARELB0101M): Average annual household spending on personal care products and services, United States, 1984 to 2024}},
  year = {2025},
  howpublished = {Data set},
  url = {https://download.bls.gov/pub/time.series/cx/cx.data.1.AllData},
  urldate = {2026-10-12},
  note = {Accessed via Invokely, https://invokely.ai/en/household-spending-personal-care/united-states. Publisher attribution: U.S. Bureau of Labor Statistics. Consumer Expenditure Surveys: average annual expenditures on personal care products and services, all consumer units (CXUPERSCARELB0101M). https://download.bls.gov/pub/time.series/cx/cx.data.1.AllData. Retrieved 2026-10-12.},
}
RIS
TY  - DATA
AU  - U.S. Bureau of Labor Statistics
TI  - Consumer Expenditure Surveys: average annual expenditures on personal care products and services, all consumer units (CXUPERSCARELB0101M): Average annual household spending on personal care products and services, United States, 1984 to 2024
PY  - 2025
DA  - 2025/12/19
PB  - U.S. Bureau of Labor Statistics
DB  - Invokely
UR  - https://download.bls.gov/pub/time.series/cx/cx.data.1.AllData
L2  - https://invokely.ai/en/household-spending-personal-care/united-states
Y2  - 2026/10/12
N1  - Accessed via Invokely, https://invokely.ai/en/household-spending-personal-care/united-states.
N1  - Publisher attribution: U.S. Bureau of Labor Statistics. Consumer Expenditure Surveys: average annual expenditures on personal care products and services, all consumer units (CXUPERSCARELB0101M). https://download.bls.gov/pub/time.series/cx/cx.data.1.AllData. Retrieved 2026-10-12.
ER  -
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Questions

What is the average annual household spending on personal care products and services in United States?

Average annual household spending on personal care products and services in the United States was $978 in 2024, according to the U.S. Bureau of Labor Statistics. That is up 2.9% from 2023.

Where does this figure come from?

U.S. Bureau of Labor Statistics. Consumer Expenditure Surveys: average annual expenditures on personal care products and services, all consumer units (CXUPERSCARELB0101M). Retrieved by Invokely on 2026-10-12.

What was the highest average annual household spending on personal care products and services in United States?

$978 in 2024, the highest value since 1984 in this series.

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