# EU countries by people watching video on demand from commercial services, 2024

All 27 values come from Eurostat, European Commission for 2024, so the places are comparable.

- Indicator id: `video_on_demand_use_share`
- Unit: %
- Definition: Share of people aged 16 to 74 who watched video on demand from commercial services, such as streaming subscriptions, over the internet in the 3 months before the survey (Eurostat ICT usage survey).
- Source: Eurostat, European Commission, Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i) (https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table)
- Publisher page: https://invokely.ai/en/publishers/eurostat
- Retrieved: 2026-10-12
- Citation: Eurostat. Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table. Retrieved 2026-10-12.
- Web page: https://invokely.ai/rankings/video-on-demand-use/eu-countries

| Rank | Place | % |
|---:|---|---:|
| 1 | Denmark | 76.3 |
| 2 | Netherlands | 75.4 |
| 3 | Sweden | 72.4 |
| 4 | Ireland | 72 |
| 5 | Spain | 66.9 |
| 6 | Finland | 66.7 |
| 7 | Malta | 59.9 |
| 8 | Germany | 53.5 |
| 9 | Luxembourg | 53.4 |
| 10 | Austria | 49.8 |
| 11 | Cyprus | 48.3 |
| 12 | Hungary | 48.2 |
| 13 | Italy | 47 |
| 14 | Belgium | 46.7 |
| 15 | Czechia | 46.7 |
| 16 | France | 45.9 |
| 17 | Croatia | 43.1 |
| 18 | Poland | 39.4 |
| 19 | Portugal | 37.9 |
| 20 | Slovenia | 37.3 |
| 21 | Greece | 34.9 |
| 22 | Estonia | 34.7 |
| 23 | Slovakia | 30.2 |
| 24 | Lithuania | 24.5 |
| 25 | Latvia | 19.5 |
| 26 | Romania | 18.6 |
| 27 | Bulgaria | 11.7 |