# EU regions (NUTS 2) by people who bought online in the last 12 months, 2025

All 190 values come from Eurostat, European Commission for 2025, so the places are comparable. 1 regions have no value for that period and are not ranked.

- Indicator id: `online_shopping_last_12_months_share`
- Unit: %
- Definition: Share of people aged 16 to 74 who bought or ordered goods or services over the internet for private use in the 12 months before the survey (Eurostat ICT usage survey).
- Source: Eurostat, European Commission, Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i) (https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table)
- Publisher page: https://invokely.ai/en/publishers/eurostat
- Retrieved: 2026-10-12
- Citation: Eurostat. Individuals who ordered goods or services over the internet for private use in the last 12 months by NUTS 2 region (isoc_r_blt12_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_r_blt12_i/default/table. Retrieved 2026-10-12.
- Web page: https://invokely.ai/rankings/online-shopping/eu-regions

| Rank | Place | % |
|---:|---|---:|
| 1 | Flevoland | 96.2 |
| 2 | Eastern and Midland | 95.9 |
| 3 | Zeeland | 95.7 |
| 4 | Groningen | 95.1 |
| 5 | Gelderland | 94.7 |
| 6 | Drenthe | 94.6 |
| 6 | Noord-Holland | 94.6 |
| 8 | Zuid-Holland | 94.5 |
| 9 | Northern and Western | 94.5 |
| 10 | Utrecht | 94.4 |
| 11 | Southern | 94.3 |
| 12 | Noord-Brabant | 93.9 |
| 13 | Friesland (NL) | 93.4 |
| 14 | Hovedstaden | 92.3 |
| 15 | Overijssel | 92.2 |
| 16 | Limburg (NL) | 92.1 |
| 17 | Praha | 91.9 |
| 18 | Midtjylland | 91.6 |
| 19 | Övre Norrland | 91.4 |
| 20 | Syddanmark | 90.7 |
| 21 | Västsverige | 90.1 |
| 22 | Nordjylland | 89.9 |
| 23 | Sjælland | 89.5 |
| 24 | Bratislavský kraj | 89.1 |
| 25 | Stockholm | 88.9 |
| 26 | Småland med öarna | 88.9 |
| 27 | Sydsverige | 88.8 |
| 28 | Östra Mellansverige | 88.6 |
| 29 | Warszawski stołeczny | 87.2 |
| 30 | Norra Mellansverige | 86.2 |
| 31 | Jihozápad | 86 |
| 32 | Helsinki-Uusimaa | 85.5 |
| 33 | Moravskoslezsko | 85.1 |
| 34 | Severovýchod | 85 |
| 35 | Rhône-Alpes | 84.7 |
| 36 | Prov. Vlaams-Brabant | 84.4 |
| 37 | Aquitaine | 84.4 |
| 38 | Prov. Antwerpen | 84.1 |
| 39 | Mellersta Norrland | 83.7 |
| 40 | Ile-de-France | 83.4 |
| 41 | Jihovýchod | 83.3 |
| 42 | Prov. Brabant wallon | 82.8 |
| 43 | Pays de la Loire | 82.6 |
| 44 | Haute-Normandie | 82.1 |
| 45 | Prov. Limburg (BE) | 82.1 |
| 46 | Provence-Alpes-Côte d’Azur | 82 |
| 47 | Centre - Val de Loire | 82 |
| 48 | Midi-Pyrénées | 81.8 |
| 49 | Alsace | 81.7 |
| 50 | Corse | 80.8 |
| 51 | Länsi-Suomi | 80.6 |
| 52 | Etelä-Suomi | 80.4 |
| 53 | Střední Čechy | 80.3 |
| 54 | Bourgogne | 80.2 |
| 55 | Luxembourg | 80.1 |
| 55 | Prov. Oost-Vlaanderen | 80.1 |
| 57 | Západné Slovensko | 80.1 |
| 58 | Pohjois- ja Itä-Suomi | 80.1 |
| 59 | Nord-Pas de Calais | 79.8 |
| 60 | Severozápad | 79.7 |
| 61 | Stredné Slovensko | 79.5 |
| 62 | Prov. West-Vlaanderen | 79 |
| 63 | Poitou-Charentes | 78.8 |
| 64 | Bretagne | 78.7 |
| 65 | Picardie | 78.5 |
| 66 | Champagne-Ardenne | 78.3 |
| 67 | Střední Morava | 77.8 |
| 68 | Auvergne | 77.4 |
| 69 | Franche-Comté | 76.7 |
| 70 | Prov. Luxembourg (BE) | 76.7 |
| 71 | Catalonia | 76.6 |
| 72 | Eesti | 76.5 |
| 73 | Budapest | 76.4 |
| 74 | Dolnośląskie | 76.1 |
| 75 | Languedoc-Roussillon | 75.8 |
| 75 | Lorraine | 75.8 |
| 77 | Community of Madrid | 75.1 |
| 78 | Balearic Islands | 74.9 |
| 79 | Niederösterreich | 74.4 |
| 80 | Wien | 74.3 |
| 81 | Bucureşti-Ilfov | 73.9 |
| 82 | Prov. Hainaut | 73.7 |
| 83 | Burgenland | 73.5 |
| 84 | Basse-Normandie | 73.3 |
| 85 | Pomorskie | 73.2 |
| 86 | Salzburg | 73 |
| 87 | Prov. Namur | 72.8 |
| 88 | Région de Bruxelles-Capitale/ Brussels Hoofdstedelijk Gewest | 72.7 |
| 89 | Oberösterreich | 72.7 |
| 90 | Vorarlberg | 72.3 |
| 91 | Navarre | 72.1 |
| 92 | Lubuskie | 72.1 |
| 93 | Aragon | 72 |
| 94 | Východné Slovensko | 71.8 |
| 95 | Limousin | 71.7 |
| 96 | Basque Country | 71.7 |
| 97 | Steiermark | 71.6 |
| 98 | Śląskie | 71.6 |
| 99 | Malta | 71.4 |
| 100 | La Rioja | 71.3 |
| 101 | Małopolskie | 70.8 |
| 102 | Sostinės regionas | 70.8 |
| 103 | Valencian Community | 70.5 |
| 104 | Cantabria | 70.4 |
| 105 | Közép-Dunántúl | 70.3 |
| 106 | Prov. Liège | 70.3 |
| 107 | Wielkopolskie | 70.1 |
| 107 | Zahodna Slovenija | 70.1 |
| 109 | Tirol | 69.8 |
| 110 | Latvija | 69.7 |
| 111 | Andalusia | 69.5 |
| 112 | Pest | 69.3 |
| 113 | Grande Lisboa | 69.2 |
| 114 | Grad Zagreb | 69 |
| 115 | Península de Setúbal | 69 |
| 116 | Extremadura | 68.9 |
| 117 | Kärnten | 68.2 |
| 118 | Castilla-La Mancha | 68 |
| 119 | Podlaskie | 67.9 |
| 120 | Kujawsko-pomorskie | 67.6 |
| 121 | Warmińsko-mazurskie | 67.6 |
| 122 | Észak-Magyarország | 67.4 |
| 123 | Nyugat-Dunántúl | 67.4 |
| 124 | Mazowiecki regionalny | 67.1 |
| 125 | Melilla | 67 |
| 126 | Galicia | 66.9 |
| 127 | Łódzkie | 65.8 |
| 128 | Valle d’Aosta/Vallée d’Aoste | 65.1 |
| 129 | Świętokrzyskie | 65.1 |
| 130 | Region of Murcia | 65 |
| 131 | Dél-Alföld | 64.9 |
| 132 | Provincia Autonoma di Trento | 64.7 |
| 133 | Opolskie | 64.4 |
| 134 | Castile and León | 64.3 |
| 135 | Asturias | 64.2 |
| 136 | Lubelskie | 64.1 |
| 137 | Vzhodna Slovenija | 64 |
| 138 | Vest | 63.6 |
| 139 | Kýpros | 63.4 |
| 140 | Friuli-Venezia Giulia | 63.3 |
| 141 | Nord-Vest | 63.1 |
| 142 | Zachodniopomorskie | 62.8 |
| 143 | Podkarpackie | 62.5 |
| 144 | Emilia-Romagna | 62.5 |
| 145 | Alentejo | 62.4 |
| 146 | Jadranska Hrvatska | 62.3 |
| 147 | Vidurio ir vakarų Lietuvos regionas | 62.3 |
| 148 | Yugozapaden | 62 |
| 149 | Toscana | 61.8 |
| 150 | Algarve | 61.7 |
| 151 | Lombardia | 61.6 |
| 152 | Dél-Dunántúl | 61.1 |
| 153 | Lazio | 61 |
| 154 | Liguria | 60.7 |
| 155 | Nord-Est | 60.5 |
| 156 | Oeste e Vale do Tejo | 60.4 |
| 157 | Piemonte | 60.4 |
| 158 | Canary Islands | 60.2 |
| 159 | Észak-Alföld | 60.2 |
| 160 | Veneto | 60 |
| 161 | Centro (PT) | 59.5 |
| 162 | Sjeverna Hrvatska | 59.4 |
| 163 | Marche | 59.4 |
| 164 | Provincia Autonoma di Bolzano/Bozen | 59.3 |
| 165 | Ceuta | 58.4 |
| 166 | Centru | 57.4 |
| 167 | Região Autónoma dos Açores | 56.7 |
| 168 | Umbria | 56.4 |
| 169 | Sardegna | 55.6 |
| 170 | Sud-Muntenia | 55.5 |
| 171 | Sud-Vest Oltenia | 55.4 |
| 172 | Severoiztochen | 55 |
| 173 | Norte | 54.8 |
| 174 | Sud-Est | 53.5 |
| 175 | Abruzzo | 52.6 |
| 176 | Região Autónoma da Madeira | 50.8 |
| 177 | Martinique | 50.5 |
| 178 | Molise | 49.7 |
| 179 | La Réunion | 49.3 |
| 180 | Puglia | 48.8 |
| 181 | Basilicata | 48.5 |
| 182 | Severen tsentralen | 47.6 |
| 183 | Severozapaden | 47.5 |
| 184 | Guyane | 46 |
| 185 | Sicilia | 45.2 |
| 186 | Yuzhen tsentralen | 45.2 |
| 187 | Guadeloupe | 44.7 |
| 188 | Campania | 44.2 |
| 189 | Calabria | 39.4 |
| 190 | Yugoiztochen | 37.7 |