# EU countries by people who bought online in the last 12 months, 2025

All 27 values come from Eurostat, European Commission for 2025, so the places are comparable.

- Indicator id: `online_shopping_last_12_months_share`
- Unit: %
- Definition: Share of people aged 16 to 74 who bought or ordered goods or services over the internet for private use in the 12 months before the survey (Eurostat ICT usage survey).
- Source: Eurostat, European Commission, Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20) (https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table)
- Publisher page: https://invokely.ai/en/publishers/eurostat
- Retrieved: 2026-10-12
- Citation: Eurostat. Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20). https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table. Retrieved 2026-10-12.
- Web page: https://invokely.ai/rankings/online-shopping/eu-countries

| Rank | Place | % |
|---:|---|---:|
| 1 | Ireland | 95.1 |
| 2 | Netherlands | 94.2 |
| 3 | Denmark | 91.2 |
| 4 | Sweden | 88.8 |
| 5 | Czechia | 83.7 |
| 6 | Finland | 82 |
| 7 | Germany | 81.4 |
| 8 | France | 80.2 |
| 9 | Luxembourg | 80.1 |
| 10 | Slovakia | 78.8 |
| 11 | Belgium | 78.5 |
| 12 | Estonia | 76.5 |
| 13 | Austria | 72.7 |
| 14 | Malta | 71.4 |
| 15 | Spain | 70.8 |
| 16 | Latvia | 69.7 |
| 16 | Poland | 69.7 |
| 18 | Greece | 68 |
| 19 | Hungary | 67.7 |
| 20 | Slovenia | 66.9 |
| 21 | Lithuania | 64.8 |
| 22 | Cyprus | 63.4 |
| 23 | Croatia | 61.7 |
| 24 | Portugal | 60.5 |
| 25 | Romania | 60.3 |
| 26 | Italy | 56.2 |
| 27 | Bulgaria | 51.2 |