# Counties in Wisconsin by business revenue: retail trade (Economic Census), 2022

All 72 values come from U.S. Census Bureau for 2022, so the places are comparable.

- Indicator id: `business_revenue_usd_retail_trade`
- Unit: USD million
- Definition: Sales, value of shipments or revenue of employer establishments in retail trade (NAICS 44-45), in millions of current US dollars, from the U.S. Census Bureau Economic Census.
- Source: U.S. Census Bureau, Economic Census basic statistics by geography (EC1700BASIC, EC2200BASIC): sales, value of shipments, or revenue (RCPTOT) of retail trade (NAICS 44-45), all establishments (https://www2.census.gov/programs-surveys/economic-census/data/2022/sector00/EC2200BASIC.zip)
- Publisher page: https://invokely.ai/en/publishers/us-census-bureau
- Retrieved: 2026-10-12
- Citation: U.S. Census Bureau. Economic Census basic statistics by geography (EC1700BASIC, EC2200BASIC): sales, value of shipments, or revenue (RCPTOT) of retail trade (NAICS 44-45), all establishments. https://www2.census.gov/programs-surveys/economic-census/data/2022/sector00/EC2200BASIC.zip. Retrieved 2026-10-12.
- Web page: https://invokely.ai/rankings/business-revenue-retail-trade/wisconsin-counties

| Rank | Place | USD million |
|---:|---|---:|
| 1 | Milwaukee County | 15,391.3 |
| 2 | Dane County | 14,628 |
| 3 | Waukesha County | 9,428.3 |
| 4 | Kenosha County | 8,494.6 |
| 5 | Brown County | 5,855.7 |
| 6 | Outagamie County | 4,562 |
| 7 | Marathon County | 3,647.9 |
| 8 | Rock County | 3,236.9 |
| 9 | Racine County | 3,171.1 |
| 10 | Winnebago County | 2,843 |
| 11 | La Crosse County | 2,839.8 |
| 12 | Eau Claire County | 2,547.7 |
| 13 | Washington County | 2,530.1 |
| 14 | St. Croix County | 2,418.8 |
| 15 | Walworth County | 2,289.8 |
| 16 | Fond du Lac County | 2,162.3 |
| 17 | Sheboygan County | 2,040.6 |
| 18 | Jefferson County | 1,786.4 |
| 19 | Iowa County | 1,774.7 |
| 20 | Chippewa County | 1,760.8 |
| 21 | Ozaukee County | 1,611 |
| 22 | Sauk County | 1,570.1 |
| 23 | Portage County | 1,348.7 |
| 24 | Wood County | 1,244 |
| 25 | Columbia County | 1,192.5 |
| 26 | Green County | 1,188.2 |
| 27 | Oneida County | 1,170.1 |
| 28 | Dodge County | 1,073.1 |
| 29 | Manitowoc County | 1,042.9 |
| 30 | Barron County | 1,037.2 |
| 31 | Douglas County | 821.8 |
| 32 | Marinette County | 803.8 |
| 33 | Dunn County | 779.3 |
| 34 | Grant County | 774.6 |
| 35 | Polk County | 761.3 |
| 36 | Langlade County | 760.2 |
| 37 | Waupaca County | 759.1 |
| 38 | Monroe County | 749.7 |
| 39 | Door County | 663.1 |
| 40 | Calumet County | 657.3 |
| 41 | Shawano County | 535 |
| 42 | Juneau County | 512.4 |
| 43 | Lincoln County | 460.7 |
| 44 | Vilas County | 460.1 |
| 45 | Vernon County | 421.3 |
| 46 | Sawyer County | 407.2 |
| 47 | Green Lake County | 395 |
| 48 | Trempealeau County | 364.6 |
| 49 | Jackson County | 364.3 |
| 50 | Pierce County | 363.3 |
| 51 | Oconto County | 362.7 |
| 52 | Clark County | 351.6 |
| 53 | Waushara County | 337.1 |
| 54 | Ashland County | 330.9 |
| 55 | Taylor County | 326.5 |
| 56 | Crawford County | 316.5 |
| 57 | Washburn County | 300 |
| 58 | Lafayette County | 261.6 |
| 59 | Richland County | 243.6 |
| 60 | Rusk County | 207.9 |
| 61 | Bayfield County | 162.3 |
| 62 | Burnett County | 161.8 |
| 63 | Price County | 157.2 |
| 64 | Kewaunee County | 152.9 |
| 65 | Adams County | 144.4 |
| 66 | Marquette County | 99.7 |
| 67 | Pepin County | 92.1 |
| 68 | Forest County | 87.6 |
| 69 | Buffalo County | 66.5 |
| 70 | Iron County | 44.7 |
| 71 | Florence County | 42.1 |
| 72 | Menominee County | 7.4 |