# People watching video on demand from commercial services

Share of people aged 16 to 74 who watched video on demand from commercial services, such as streaming subscriptions, over the internet in the 3 months before the survey (Eurostat ICT usage survey).

## Key facts

- People watching video on demand from commercial services in the European Union (27) was 49.6% in 2024, according to Eurostat, European Commission.
- Denmark had the highest people watching video on demand from commercial services of 27 EU countries in 2024, at 76.3%, and Bulgaria the lowest, at 11.7%. Source: Eurostat, European Commission.
- Published for 28 places, with figures from 2016 to 2024.
- Figures last updated on 2026-10-12.

- Indicator id: `video_on_demand_use_share`
- Unit: %
- Note: Asked every second year (even years from 2016). Excludes video sharing services and broadcasters' online TV. A share of all people aged 16 to 74.
- Web page: https://invokely.ai/en/video-on-demand-use
- API: https://invokely.ai/api/v1/indicators/video_on_demand_use_share

## Latest figures

| Place | Period | % | Source |
|---|---|---:|---|
| European Union (27) | 2024 | 49.6 | Eurostat. Individuals, internet activities, watching video on demand from commercial services, all individuals (isoc_ci_ac_i). https://ec.europa.eu/eurostat/databrowser/view/isoc_ci_ac_i/default/table. Retrieved 2026-10-12. |

## Rankings

- [EU countries](https://invokely.ai/rankings/video-on-demand-use/eu-countries.md) (27 places)