# People who bought online in the last 12 months

Share of people aged 16 to 74 who bought or ordered goods or services over the internet for private use in the 12 months before the survey (Eurostat ICT usage survey).

## Key facts

- People who bought online in the last 12 months in the European Union (27) was 73.6% in 2025, according to Eurostat, European Commission.
- Ireland had the highest people who bought online in the last 12 months of 27 EU countries in 2025, at 95.1%, and Bulgaria the lowest, at 51.2%. Source: Eurostat, European Commission.
- Published for 219 places, with figures from 2004 to 2025.
- Figures last updated on 2026-10-12.

- Indicator id: `online_shopping_last_12_months_share`
- Unit: %
- Note: A share of all people aged 16 to 74, not only of internet users. The questionnaire changed in 2020; Eurostat marks series breaks around that year.
- Web page: https://invokely.ai/en/online-shopping
- API: https://invokely.ai/api/v1/indicators/online_shopping_last_12_months_share

## Latest figures

| Place | Period | % | Source |
|---|---|---:|---|
| European Union (27) | 2025 | 73.6 | Eurostat. Internet purchases by individuals, last online purchase in the 12 months, all individuals (isoc_ec_ib20). https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table. Retrieved 2026-10-12. |

## Rankings

- [EU countries](https://invokely.ai/rankings/online-shopping/eu-countries.md) (27 places)
- [EU regions (NUTS 2)](https://invokely.ai/rankings/online-shopping/eu-regions.md) (191 places)
- [Autonomous communities of Spain](https://invokely.ai/rankings/online-shopping/spain-regions.md) (19 places)
- [Regions of France (NUTS 2)](https://invokely.ai/rankings/online-shopping/france-regions.md) (26 places)
- [Regions of Italy (NUTS 2)](https://invokely.ai/rankings/online-shopping/italy-regions.md) (21 places)
- [Regions of Poland (NUTS 2)](https://invokely.ai/rankings/online-shopping/poland-regions.md) (17 places)
- [Regions of Netherlands (NUTS 2)](https://invokely.ai/rankings/online-shopping/netherlands-regions.md) (12 places)
- [Regions of Belgium (NUTS 2)](https://invokely.ai/rankings/online-shopping/belgium-regions.md) (11 places)
- [Regions of Austria (NUTS 2)](https://invokely.ai/rankings/online-shopping/austria-regions.md) (9 places)
- [Regions of Portugal (NUTS 2)](https://invokely.ai/rankings/online-shopping/portugal-regions.md) (9 places)
- [Regions of Czechia (NUTS 2)](https://invokely.ai/rankings/online-shopping/czechia-regions.md) (8 places)
- [Regions of Hungary (NUTS 2)](https://invokely.ai/rankings/online-shopping/hungary-regions.md) (8 places)
- [Regions of Romania (NUTS 2)](https://invokely.ai/rankings/online-shopping/romania-regions.md) (8 places)
- [Regions of Sweden (NUTS 2)](https://invokely.ai/rankings/online-shopping/sweden-regions.md) (8 places)
- [Regions of Bulgaria (NUTS 2)](https://invokely.ai/rankings/online-shopping/bulgaria-regions.md) (6 places)
- [Regions of Denmark (NUTS 2)](https://invokely.ai/rankings/online-shopping/denmark-regions.md) (5 places)
- [Regions of Finland (NUTS 2)](https://invokely.ai/rankings/online-shopping/finland-regions.md) (5 places)