# E-commerce share of retail sales, seasonally adjusted

Retail e-commerce sales as a percentage of total retail sales in the United States, both seasonally adjusted, each quarter, as published by the Census Bureau. E-commerce sales are sales of goods and services where the buyer places the order, or the price and terms of sale are negotiated, over the Internet, an extranet, an EDI network, electronic mail or another online system; payment may or may not be made online. Retail trade businesses (NAICS 44 and 45) with paid employees, food services excluded.

## Key facts

- E-commerce share of retail sales, seasonally adjusted in the United States was 17.1% in Q2 2026, according to the U.S. Census Bureau.
- Published for 1 places, with figures from Q4 1999 to Q2 2026.
- Figures last updated on 2026-10-12.

- Indicator id: `ecommerce_retail_sales_share`
- Unit: %
- Note: Sales by retail businesses only: online sales of manufacturers, wholesalers, travel agencies and other service firms are not included. Not comparable with ecommerce_turnover_share, which covers enterprises with 10 or more persons employed in the EU. Values without the _nsa suffix are seasonally adjusted; the share is published rounded to one decimal.
- Web page: https://invokely.ai/en/ecommerce-share-of-retail-sales
- API: https://invokely.ai/api/v1/indicators/ecommerce_retail_sales_share

## Latest figures

| Place | Period | % | Source |
|---|---|---:|---|
| United States | 2026-Q2 | 17.1 | U.S. Census Bureau. Quarterly Retail E-Commerce Sales: e-commerce as a percent of total retail sales, seasonally adjusted (tsadprectbl3). https://www.census.gov/retail/mrts/www/data/delimited/tsadprectbl3.dat. Retrieved 2026-10-12. |